Transport Safety Policy - Worcestershire County Council

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2.7.4 The Road Safety Partnership has responsibility for road safety marketing and publicity, withsupport from appropriate Worcestershire County Council staff.Worcestershire County Council will work with partners to implement their Transport SafetyCommunications Strategy.The aims of the Communications Strategy are to:Educate road users and change their attitudes and behaviour, giving information andguidance upon steps they can take to ensure they, and other, drive more safelyContinue work to increase public understanding and acceptance of safety cameraoperationsWork in partnership with local authorities and other agencies to identify and addressbroader road safety issuesTake account of the communications activity of other agencies and partnership, workingwith them as and when appropriateSupporting and underpinning national initiatives whenever possible.2.7.5 Road safety education in schools is a key element of the overall education programme whichtargets people at various stages of their lives with appropriate messages and training. While wehave been very successful in reducing child casualties, the trend over the past few years has beenfairly static, particularly in the area of Children Killed and Seriously Injured (KSIs). Clearly this issomething that needs to be improved.2.7.6 Following research into international best practice we will target children and parents at thefollowing key stages of life through the curriculum:early years and pre-schoolstarting schooltransition yearspost 16
Worcestershire County Council will move to a risk-based approach (ie: target those schoolswhere we know demographically that there is a high risk of child casualties) and also gain greaterinvolvement from schools in teaching road safety as part of the school curriculum in order to geta broader coverage. It will be delivered via the following mechanisms:Classroom exercises including raising child awareness of vehicle speeds through practicalclassroom projects.Smart-risk Theatre shows including "Tiny Giants" theatrical productions that targets thehigher risk teenager and seeks to instil safer road user behaviour together with influencingattitudes relating to drug and alcohol use together with inappropriate speed.Emergency coach evacuationPre-driver training: Worcestershire County Council is delivering this programme inpartnership with the Hereford and Worcester Fire and Rescue Service, West Mercia Policeand the Road Safety Partnership. The aim of this programme is to reduce the accidentfrequency rates in the highest risk group which is new drivers. The programme will bedelivered via secondary schools throughout the county focusing predominantly on year 11pupils. It includes theatre education, workshops and the opportunity to drive a car undersupervised conditionsOut of class activities including pedestrian and cycling training programmes; Transitionalwalks, (home to school), aimed at the 11 year old pupil as they progress through from juniorto senior school and encouragement for schools and parents to operate 'walking buses'
Page 1: Worcestershire Local Transport Plan
Page 6 and 7: Table 1.1 - The Transport Safety Po
Page 8 and 9: 1.1.7 The target audience for this
Page 11 and 12: 2.1.1 The Worcestershire Transport
Page 13 and 14: 2.3.1 The Speed Management Strategy
Page 16 and 17: 2.4.6 The Manual for Streets was pr
Page 18 and 19: 2.4.11 A large number of site speci
Page 20 and 21: with trailers. Special consideratio
Page 22 and 23: 2.6.1 Speed remains a perpetual fac
Page 26 and 27: 2.7.7 A number of intervention sche
Page 28 and 29: To reduce thenumber of peopleslight
Page 30 and 31: Figure 3.2 - Projected Serious Inju

Transport Safety Policy - Worcestershire County Council

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