door - Masonite

MASONITE’S 2014MARKETING AD KITTools To SupportYour Business

BRAND USAGEEmbraceT H E V A L U EOF THE BRANDMasonite® is known worldwide as abrand leader in interior and exteriorBRAND USAGEdoors, and the use of our logohelps to convey that reputation.We have created a set of logoand image guidelines to ensureoptimal brand representation.Masonite ®LogoSub-brand LogosImage Guidelines45

BRAND USAGEMasonite®LogoBRAND USAGEThe Masonite logo can only be reproduced in the Company’s official gray and black,or in black and white – positive or reverse. The Masonite ‘doors’ are shades of 100%,35.5% and 20% black when working from left to right.The Masonite ® signature logo isConfigurationused to distinguish the Masonitecorrect usageincorrect usagebrand from its competitors in thehome improvement, building supplyand commercial design markets.Our logo conveys our commitmentto providing quality products thatThe Masonite logo should be used asa whole and in the same proportion asprovided by Masonite to the customer. Thegrayscalethe beautiful doorThe icon cannot appear without the logotype.are known for their timeless designand lasting durability.logo should not be separated, stretchedor rearranged in any way.black & whitethe beautiful doorthe beautiful doorThe logo may not be stretched out of proportion.The Masonite ‘M’ may be used in certainapplications with prior written approvalreversethe beautiful doorthe beautiful doorand usage guidelines from the company.The logo type cannot appear without the icon.SIZE & Clear SpaceThe Masonite logo with registrationmark ‘®’ must be used in any marketingwhich promotes Masonite products. ThisThe minimum size that the logo can be reproduced on anyprinted materials or advertising is one (1) inch. Measurefrom the left of the first box to the end of the ‘e’ in Masonite.In co-branded displays, point-of-sale or posters, the Masonitethe beautiful doorthe beautiful doorincludes, but is not limited to, printedlogo should be reproduced at a minimum of six (6) inches1"the beautiful doormaterials, literature, advertising, premiums,collateral, gifts, merchandising materials,or 30% of the distribution company’s brand. The Masonitelogo must be at least the same size as competitive brands.When using logo with the beautifuldoor if the type falls below 6 pointyou can remove tagline from logo.websites and point-of-sale materials.The positioning of the Masonite logo or trademarks shouldhave at least one quarter (1/4) inch space allowance fromthe left of the first box to the end of the ‘e’ in Masonite. Theamount of safe area or area to leave clear around thethe beautiful doorlogo is equal to the height of the black box or “door icon”from the Masonite logo as noted in the diagram.6 7

BRAND USAGESub-Brand LogosImage GuidelinesBRAND USAGEMasonite ® has a variety of product marks and sub-brand logosAdvertising & Promoting Masonite Productsto represent our various lines of exterior and interior products.The Masonite logo should always accompany any Masoniteproduct mark in any application. Masonite product brandlogos should appear no more than 50% larger than theMasonite logo.1"the beautiful door■ The Masonite logo should appear inany advertising or printed materialsthat promote Masonite products.■ The Masonite logo should be positionednear product photos and should notbe less than 50% of the size of thedistributor’s logo on the page or notless than one inch wide. The Masonitelogo must be at least the same size ascompetitive brands.■Printed materials and advertisingshould contain a footnote stating“Masonite is a registered trademark ofMasonite International Corporation.” AnyMasonite product brands should befootnoted appropriately as trademarksor registered trademarks of MasoniteInternational Corporation.Proprietary Masonite Photography■ Masonite photography and logosare provided in 300 dpi highresolution TIFFs and/or EPS and72 dpi low resolution JPEG files forthe sole use of Masonite customers.■ Low resolution JPEG files should only beused on websites and in presentations;never in printed documents.■ High resolution Masonite photographyand logos are to be used in printreproduction quality of 300 dpior higher for advertising, printedliterature and samples.SOLID CORE DOORSWeb Graphics & LinksEnvironmental GraphicsEMERALD ®SOLID CORE DOORSMasonite can provide you with a customgraphic to add to your website to link toMasonite.com. Contact Masonite withyour pixel size requirement to get started.Contact Masonite Marketing at 800.895.2723for approval to use the Masonite brand onoutdoor signs or vehicles.Image & Logo Legal UsageAll images and logos are provided for the sole use of current Masonite customers andmust comply with the above statements. All images, logos and materials (including thosefound on our website, in our print catalogs and digital media) are protected by copyrightlaws of the United States and other International laws (Berne Convention). None of theseimages or logos may be reproduced or transmitted in whole or in part in any form, withoutprior written permission from Masonite. Printed materials and advertising should contain afootnote stating “Masonite is a registered trademark of Masonite International Corporation.”PREMIUM INTERIOR DOORSFor more information or image and logo requests, email images@masonite.com or callMasonite Marketing at 800.895.2723.geometricvisionidentity minimal8 9

ONLINE TOOLSmake anIMPACT ONLINEMasonite ® has perfected some ofthe most powerful online tools inthe industry, putting the powerONLINE TOOLSof Masonite at your fingertips.Now you can easily connectwith customers, stay up-to-dateon product innovations, accessthousands of digital imagesMasonite.comMConnect ®Masonite ® Image Librarya n d c r e a t e e y e - c a t c h i n gdigital advertising.Digital Advertising1011

ONLINE TOOLSMasonite.comONLINE TOOLSDesign your doorwithMasonite.com hasbeen strategicallydesigned to allowusers to easilynavigate througha variety of onlinetools and detailedproduct information.Get inspired! Oureye-catching imageslideshow createsinterest and lets userssee how Masonitedoors can transformany room or entryway.getTaking the guessworkout makes buying easier.Consumers can createtheir dream door, getan instant quote andupload a picture of theirown home to see howthe new door will look.inspired12 13

ONLINE TOOLS®MConnect®MasoniteImage LibraryONLINE TOOLSMAX – the Masonite XpressConfigurator – instantly design& price doorsMasonite is excited to offer you the latest indigital asset management technology rightat your fingertips.Masonite Image Library – easyaccess to images24 7accessMasonite’s digital image librarymakes it easier than ever todevelop your next sales-driving tool. Log on to your MConnect accountand select the IMAGE LIBRARY tile.Product Corner – up-to-dateproduct info, warranties & specs Search by category, name orkeyword to find the images youare looking for. View interior, exterior, patio doorand glass images, including slabimages, beauties, line art anddecorative glass art.Market Intel – latest info onhousing starts & building statsTreasure Chest – priced to goinventory & moreOrder Tracker – view up-to-dateinformation on the status of yourorders & deliveries at any locationKnowlogy & Training – videos,training documents & howto info Select the images you want todownload in the file type youneed (jpeg, tiff, eps, etc).Technical Info – detailed techinfo & drawingsNews & PR – current pressreleases & Masonite newsdesignExplore your options and makeselling easier with MConnect.Masonite ® has a comprehensive web-basedprogram that offers access to up-to-dateindustry information and product features.discover14 15

ONLINE TOOLSDigital AdvertisingONLINE TOOLSEmail BlastBanner AdscampaignWeb ads are theperfect tool todrive online sales.We offer bannerads and emailblasts that can becustomized to meetyour needs.Email BlastBanner AdsEmail BlastBanner Adsonline16 17

ADVERTISING & SALES LITERATUREUnleashTHE POWER OF PRINTF ro m p ro d u c t b ro c hu re s tomagazine ads, the power of printADVERTISING &SALES LITERATUREis undeniable. Whether you needstandard product literature orPrint Literaturecustom advertising, let Masonite ®help you find the perfect print toolto drive your sales.General & PromotionalAdvertising1819

the beautiful doorADVERTISING & SALES LITERATUREPrint LiteratureEXTERIOR BROCHURE ITEM # PRICEAB2014 Masonite Steel & Fiberglass EntrySystems Catalog8-1/2" x 11"(QTY 1 = 10 PIECES)86920129 $17.50per pack*Torrefied Wood Brochure 8-1/2" x 11" $.20per piece*ADVERTISING & SALES LITERATURECMasonite Patio Door Systems Brochure8-1/2" x 11"(QTY 1 = 50 PIECES)86920036 $15per pack*EXTERIORABCDDFast-Frame ®Brochure8-1/2" x 11"(QTY 1 = 50 PIECES)86920037 $15per pack*EConsumer Brochure11" x 8-1/2"10651 $25per pack*EXTERIOR TRIFOLDS ITEM # PRICEFSteel & Fiberglass Painting Instructions4" x 9"(QTY 1 = 50 PIECES)86920035 $6.50per pack*EFGGFiberglass Staining Instructions4" x 9"(QTY 1 = 50 PIECES)86910088 $6.50per pack*INTERIOR BROCHURE ITEM # PRICEINTERIORH2014 Masonite Molded Panel SeriesBrochure 8-1/2" x 11"(QTY 1 = 25 PIECES)86920130 $8.75per pack*HII2014 Bolection ® Brochure 8-1/2" x 11"(QTY 1 = 25 PIECES)86920132 $18.75per pack*UNIVERSAL BROCHURE ITEM # PRICEJ2014 New Products Brochure 9" x 9"(QTY 1 = 25 PIECES)86920134 $16per pack*UNIVERSALCONNECTING DOORSINSIDEOUTK2014 Lemieux Brochure 8-1/2" x 11"(QTY 1 = 25 PIECES)86920133 $22.50per pack*2O14*Prices subject to change without notice.JK2021

the beautiful doorADVERTISING & SALES LITERATUREGeneral & Promotional AdvertisingPromotions & ProgramsADVERTISING & SALES LITERATURENeed an idea to help drivesales? Choose from a selectionof customer incentive programsand sales promotions or letMasonite ®customize a programspecifically for you.BrochureMagazine AdsPostcardsPROMOTIONS■ Scratch OffRebate Form■ Safe ‘N Sound ®entry doorsBY MASONITECreate Your Perfect DoorExclusive Options – Belleville ® AvantGuard ® & Barrington ® TraditionalExtensive Solutions – Belleville ®Everyday Good Looks – Oakcraft ® & SteelFinish & System ComponentsUpgrade■ Exterior Upgrade■ BuilderPROGRAMSSell SheetLetter■ Premier Dealerdesignremodelbuild■ Interior & ExteriorStocking■ Remodeler■ ShowroomBrochuresBanners / HeadersTruck GraphicsTrifoldsPOP SignagePoster22 23

DISPLAY MERCHANDISING & PREMIUMSIncorporateDISPLAY INNOVATIONIt is a fact – displays sell doors!Masonite offers a range of unique®product displays and signage tocreate a one-of-a-kind presentationin your showroom. No matter whatspace you have to work with,Masonite can help you create adisplay that will stop customers intheir tracks.DISPLAYMERCHANDISING& PREMIUMSExterior DisplaysInterior DisplaysDisplay FixturesExterior POPInterior POPPremiums2425

DISPLAY MERCHANDISING I PREMIUMSExterior DisplaysDESIGN YOUR DISPLAY IN 3 EASY STEPS1 Choose Your Exterior DoorDISPLAY MERCHANDISING & PREMIUMSBelleville ®MahoganyCheyenne ®/ Fir 6PBelleville ®Smooth Craftsmanwith 215 cutoutBelleville ® Mahogany Cheyenne ® / Fir6P with 106 cutoutBelleville ® Oak 3P Arch-top /Mahogany Hollister ®with 404 cutoutBelleville ®Smooth / Oak6P with 122 cutoutBelleville $145$285® Smooth Cheyenne ® /Oak 2P $150$350$350$370Belleville ® Smooth Cheyenne ® / Oak2P with 106 cutout$320Belleville ® Hollister ® Smooth / Firwith 404 cutout$320Belleville ®Oak / Fir Craftsmanwith 215 cutout$325Belleville ®Fir / Mahogany 6Pwith 122 cutout $380$450Barrington ®Oak / MahoganyAvantGuard ®Cherry / Black Walnutwith BR4 3/4 rectangle glass with 106 Element $800®glass2627

DISPLAY MERCHANDISING I PREMIUMSExteriorDisplays2 Choose Your GlassAlston® Aria® AuroraBrise®3 Choose Your FinishSTAINDISPLAY MERCHANDISING & PREMIUMS106 – 22x36404 – 22x48122 – 22x64106 – 22x36404 – 22x48122 – 22x64106 – 22x36404 – 22x48122 – 22x64106 – 22x36404 – 22x48CherryDanish WalnutEarly AmericanChordCuzco®®ElementGeorgian Glace® Iron Springs®FruitwoodTeak NaturalDark Mahogany106 – 22x36404 – 22x48122 – 22x64215 – 22x16106 – 22x36404 – 22x48106 – 22x36404 – 22x48122 – 22x64215 – 22x16106 – 22x36404 – 22x48122 – 22x64106 – 22x36122 – 22x64106 – 22x36404 – 22x48122 – 22x64Kordella®®MadridMarquise® Mondrian® Naples® Panama®PAINTNight TideCanyon ViewConiferJet Black106 – 22x36404 – 22x48122 – 22x64106 – 22x36404 – 22x48122 – 22x64106 – 22x36404 – 22x48122 – 22x64106 – 22x36404 – 22x48122 – 22x64106 – 22x36404 – 22x48122 – 22x64106 – 22x36404 – 22x48122 – 22x64PearQuattro®®RocklandSienna® Woodbridge® Zavalla®Red BluffRuby RingSilver CloudWhite106 – 22x36404 – 22x48122 – 22x64215 – 22x16106 – 22x36404 – 22x48122 – 22x64106 – 22x36404 – 22x48122 – 22x64106 – 22x36404 – 22x48404 – 22x48122 – 22x64404 – 22x48122 – 22x6428 29

DISPLAY MERCHANDISING I PREMIUMSInterior DisplaysDESIGN YOUR DISPLAYIN 2 EASY STEPS1ChooseYourInterior DoorDISPLAY MERCHANDISING & PREMIUMS2P Arch Top Smooth / Textured$752P Smooth / 2P Roman Smooth$75Treviso ®$90Bellagio ® / Capri ®$90Cheyenne ® SNS ® / Hollow Core$130C101 / C316$1702 Choose Your FinishPAINT4P Smooth / Textured$756P Smooth / Textured$753P Textured / 4P Arch Textured$75Saddlebrook ® / Cheyenne ®$75Night TideCanyon ViewConiferJet BlacknewRed BluffRuby RingSilver CloudWhiteGlenview ® / Riverside ®$753 Panel Shaker$85Berkley ® / Melrose ®$85Hamel ®$8530 31

DISPLAY MERCHANDISING I PREMIUMSDisplay FixturesUniversal Spinner DisplaysSpace-saving dual-side rotary style display fixture is universal for bothinterior and entry doors. The universal spinner is designed to holdexterior doors up to 1-3/4" x 3'0" x 8'0" doors. Interior door spinnerdisplay holds door sizes up to 1-3/8" x 2'6" x 8'0". Masonite headerand column graphics included with display. Doors sold separately.Pivot Wing DisplaysEasy-view, wall-mounted displays allow for effective swing, viewing andautomatic pivot return of 6 or 10 doors. The 10 door and 6 door displayfixtures accommodate interior and entry doors up to 80" tall and 36"wide. Display must be securely attached to wall or other stable fixture,not included. Masonite headers and column graphics included withdisplay. Doors sold separately.Banners/Display SignageDISPLAY MERCHANDISING & PREMIUMSProminently display the Masonite brandwith 2' x 4' banners.item # 6245 height 108",width 42" (maximum), depth 24-1/2"$80*eachBanner – item # 5225$35*bannerMasonite header signs are available to highlight thepopular Masonite brand in your showroom or displaycenter. The headers are universal to fit either.Header – item # 6377$16*headerDouble Door Modular Display Pods10 door item # 1856 height: 96",width: 78", depth: 40" (open)6 door item # 1730 height: 96",width: 78", depth 40" (open)$520*10 door$440*6 doorexterior item # 10986 height 102", width50", depth 9"**** Sizes include dimensions for graphics andthe display is an operational display$550*each6 Door Universal DisplaysEasy-view, free standing displays allow for effective swingand viewing. The 6 door display fixtures accommodateinterior and entry doors up to 80" tall and 36" wide.6 door item # 10987 height: 112",width: 84", depth 48" (open)$750*6 doorThe 6 door wing display is free standing(NO WALL MOUNTING REQUIRED).*Doors sold separately32 33

DISPLAY MERCHANDISING I PREMIUMSExterior POP MaterialsHand SamplesA B C D EOPRODUCT NAME ITEM # PRICEA AvantGuard® Black Walnut /Spanish Cedar4956 $18B AvantGuard ® Cherry 7953 $18C Barrington® Craftsman Oak /Mahogany5279 $14D Barrington ® Oak/Mahogany 1822 $13DISPLAY MERCHANDISING & PREMIUMSE Barrington ® Sierra ® 3605 $13F Belleville ® Oak/Mahogany 5251 $12F G H I JG Belleville ® Smooth/Fir 7954 $13HMasonite HD Steel Steel-EdgeMasonite HD Steel Wood-Edge32933292$10$10I Oakcraft ® 1840 $11JSta-Tru ®HD Steel-EdgeSta-Tru ®HD Wood-Edge32913290$14$14K Internal Grid Board 10897 $25L Max SM Kit 10889 $30KLPMNFiberglass Prefinish/Stain ColorDisplay BoardFiberglass Grain/Stain Color FanDeck6882 $458259 $30O Fast-Frame ® Sample Kit 3344 $27P Exterior Doors Sample Kit 8150 $214Q SDL/Textured Glass Sales Kit 9907 $75R Exterior Poster | 28" w x 38" h 10782 $4Brochure (5)MMousepad (1)Mint Card (5)Counter Mat (1)Postcard Takeaway (50)Max Dealer Window Cling (1)QRN3435

NEWMasonite®Online StoreA unique collection of Masonite merchandise at your fingertips.Masonite’s wide range ofpromotional products are nowavailable for purchase on thenew Masonite Online Store.These items are perfect forrewarding valued customersand inspiring brand loyalty.Visit masonite.com/onlinestore/shop38

GET MORE. SELL MORE.Masonite is continually creating new and®innovative products that will make everyhome more beautiful, more valuable andmore enjoyable. Masonite’s products aredesigned and constructed to exactingstandards and specifications. All materialsare carefully selected to ensure lastingdurability and timeless performance.®Contact your MasoniteSales Representative formore information.MIC-14308 / 10164Masonite ® , Masonite ® . The Beautiful Door ® , AvantGuard ® , Barrington ® , Belleville ® , Oakcraft ® , Cheyenne ® , Fast-Frame ® , Hollister ® , West End Collection ® , Safe ‘N Sound ® , Sta-Tru ® , Palazzo ® , PalazzoSeries ® , Bellagio ® , Capri ® , Cheyenne ® , Glenview ® , Melrose ® , Berkley ® , Hamel , Bolection ® , CYMA ® , Riverside ® , Saddlebrook ® , Treviso ® , Emerald ® , Sierra ® , Alston ® , Aria ® , Aurora , Brise ® , Cuzco ® ,Element ® , Georgian , Glace ® , Iron Springs ® , Kordella ® , Madrid ® , Marquise ® , Mondrian ® , Naples ® , Panama ® , Quattro ® , Rockland ® , Sienna ® , Woodbridge ® and Zavalla ® are trademarks of MasoniteInternational Corporation. Please check with your Masonite dealer or distributor for current warranty terms and conditions. Our continuing program of product improvement makesspecification, design and product detail subject to change without notice. 86920131 8/14 Printed in the USA ©2014 by Masonite International Corporation