Social investment Download (PDF - 5.1MB) - WPP.com

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Social investmentThe issueCharities and NGOs need effective marketing to raise awareness and fundsand to achieve their campaign objectives. They often lack the resources toinvest in these services. Pro bono work and other social investment supportsour reputation and employee engagement.Our responseWPP companies make a major contribution to society through pro bono work– providing creative services for little or no fee – and by negotiating free mediaspace. Pro bono work is often worth more than the equivalent cash donationand highly valued by charities.Pro bono assignments often offer exciting creative opportunities to our people,supporting their development. Many of our pro bono campaigns have beenaward-winning, helping to promote the creative talents of our companies.Pro bono relationships are managed at operating company level. Often theyare long-standing partnerships providing support to the same organisation overseveral years. In some cases, the parent company helps to coordinate pro bonoassignments involving multiple Group companies.We also contribute to a thriving voluntary/non-profit sector and supportcauses that are important to our people through cash donations and bysupporting employee volunteering.£15.3mTotal value of social investment(2010: £14.3m)£12.4mFree media space negotiatedon behalf of pro bono clients(2010: £20.2m)GRI indicatorscovered in this section:2.10, 3.9, EC1, EC9WPP SUSTAINABILITY REPORT 2011/201259
Social investmentWhat we’re doingIn 2011, the value of our social investment was£15.3 million compared with £14.3 million in 2010.This is equivalent to 1.5% of reported profit before tax.This figure includes direct cash donations to charities of£4.8 million and £10.5 million worth of pro bono workbased on fees the organisations would have paid for ourwork. In addition, WPP media agencies negotiated freemedia space worth £12.4 million on behalf of probono clients, making the total social contribution£27.7 million, or 2.7% of reported profit before tax.Many of our companies give employees paid timeoff to volunteer, recognising the benefits this bringsto charities and the contribution it can make toemployee development and job satisfaction. Forexample, in 2011, over 600 employees at Ogilvy NewYork volunteered on its Annual Corporate ServiceDay to support 36 causes. In the UK, the London andManchester offices of MEC came together to createMEC:it: where small teams of employees workedon community projects around London.A number of our companies support educationalcauses. Examples in 2011 included:GroupM India launched ‘Lighting the sparks’, aninitiative to improve child literacy by providing booksand volunteering in Mumbai, Bangalore, Delhi andChennai. GroupM donated 1,500 books and toys,enough to start eight libraries, and visited thelibraries quarterly with a group of volunteers.In London, ‘JWTeach’ is an initiative wherebyemployees from JWT donate their time, visit schoolsand explain their disciplines, skill sets and whatis interesting about their jobs.One week per year, Burson-Marsteller andits partners in EMEA work with local charitiesdedicated to helping children, as part of thecompany’s ‘1 Week 4 Kids’ program. The fourthedition of the program in 2011 had recordparticipation from 23 EMEA offices. Dedicatedteams across the network provided pro bonocommunication advice, volunteered and raised funds.Activities included art exhibitions, management sumowrestling, virtual campaigns and blood donation.The campaign raised over €120,000.Our executives also give pro bono advice andsupport and serve as charity trustees and advisors.For example, Sir Martin Sorrell is an activeparticipant in programs at many internationalbusiness schools. He is chairman of the ExecutiveCommittee and of the International Business Council(112 global CEOs) of the World Economic Forumand a member of the Business Council in the US.He is a member of the UK Prime Minister’s BusinessAdvisory Group. He is a Patron of the BritishMuseum, a member of the corporate Advisory Groupof the Tate and on the International Advisory Boardof The Russian Museum in St. Petersburg. He is alsodeputy chairman of the Mayor of Shanghai’sInternational Business Leaders Advisory Council,and chairman of the Mayor of Rome’s IBAC andof the Mayor of London’s IBAC.The parent companyThe parent company supported a range of charitiesand non-profit organisations, with a particular focuson education, the arts and young people. We arereviewing our social investment strategy to make sureour investment aligns with our business objectivesand has the maximum possible beneficial impact.In 2011, we supported a number oforganisations, including:Central St. Martins College of Art and DesignCharles Edward Brooke SchoolCoram, the UK children’s charityNABS, charity which offers financial,practical and emotional support to those in theadvertising industryThe Place2Be, a school-based counselling service,dedicated to improving the emotional wellbeingof childrenThe National History MuseumThe National Portrait GalleryThere is more information on our investment insocial mobility and education in the UK and Chinaon pages 44 and 45.60 WPP SUSTAINABILITY REPORT 2011/2012
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Social investment Download (PDF - 5.1MB) - WPP.com

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