Social investment Download (PDF - 5.1MB) - WPP.com
Social investment Download (PDF - 5.1MB) - WPP.com
Social investment Download (PDF - 5.1MB) - WPP.com
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<strong>Social</strong> <strong>investment</strong>Key numbers<strong>Social</strong> <strong>investment</strong> 2007-2011 £mPro bono workCharitabledonations201516.9 14.6 14.9 14.3 15.3In 2011, the value of our social <strong>investment</strong> was£15.3 million, up 7% on the previous year. Thisis equivalent to 1.5% of reported profit before tax.See page 60.1015.3m5007 08 09 10 11* Excludes free media space donations.Pro bono work %OtherLocal <strong>com</strong>munity27%24%Health 19%Education 12%Arts 9%Environment 8%Alcohol and drug abuse 1%In 2011, £10.5 million worth of pro bono work wascarried out by <strong>WPP</strong> <strong>com</strong>panies. This is equivalentto a 13% increase on the previous year. In addition,<strong>WPP</strong> media agencies negotiated free media spaceworth £12.4 million on behalf of pro bono clients.Examples of some of the pro bono work done by our<strong>com</strong>panies in 2011 can be found on pages 62 to 73.10.5mCharitable donations %OtherLocal <strong>com</strong>munity34%21%Health 17%Education 20%Arts 6%Environment 1%Alcohol and drug abuse 1%In 2011, the Group made £4.8 million direct cashdonations to charities <strong>com</strong>pared to £5.0 millionin 2010. Over a third of all contributions went tocharities that fall under the ‘other’ category. Thisincludes charities working in areas such as humanrights, domestic violence and poverty.4.8m<strong>WPP</strong> SUSTAINABILITY REPORT 2011/201261
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