Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

Auto racing, bullfighting, and mountain climbing are the onlyreal sports... all others are games. Ernest Hemingway

contentsMESSAGE FROM THE FOUNDER & CEO 04WHY MOTORSPORTS 08CLIENT WORK 12WHAT WE THINK 64EXECUTIVE PROFILES 66CONTACT 68

ZAK BROWNFOUNDER & CEOWelcome to the JMI 2012 Review. Inmotorsports we gauge success by wherewe finish. At the end of an Olympic year,motorsports has proved its performanceas an enduring global marketing platform.At JMI we continually strive to create andexecute the best programs in motorsportsmarketing for a range of the world’s topbrands and corporations.In the pages that follow, you will seesignature campaigns created by ourclients and our people. We take greatpride in our work, and I take great pride insharing the JMI 2012 Review with you.04

WE ARE THE WORLD’S LARGEST MOTORSPORTS MARKETING AGENCY. MADEUP OF MORE THAN 120 EMPLOYEES WORLDWIDE, WE ARE A TALENTEDSTABLE OF MOTORSPORTS MARKETING PROFESSIONALS. EVERYONE IN OURAGENCY IS DEDICATED TO DELIVERING RESULTS FOR OUR CLIENTS. FROMTHE CEO TO THE INTERN, WE ARE DRIVEN BY OUR PASSION AND POWEREDBY OUR PEOPLE.

MOTORSPORTS ANNUAL MOTORSPORTS SPONSORSHIPS SPONSORSHIPS ($) IN 2011 $4 BILLION1 BILLIONFORMULA ONEMILLION4 BILLIONFORMULA ONE7OO MILLIONNASCAR30% OF THE WORLD’S TOP BRANDS CHOOSE TO INVESTIN MOTORSPORTS. OPPOSITE ARE SOME COMPELLINGFACTS THAT UNDERLINE WHY MOTORSPORTS IS SUCH A561 MILLION5OO MILLIONMOTOGPMOTO GPHOMESHOMESREACHEDREACHED28O 28O MILLIONPOWERFUL MARKETING PLATFORM.64% EUROPE64% EUROPE12% ASIA2O1217 RACES 20 RACES12% NORTH AMERICA2OO212% NORTH AMERICA12% ASIA17 RACES 20 RACES6% SOUTH AMERICA6% SOUTH AMERICA6% OCEANIA6% OCEANIA40% EUROPE40% EUROPE40% ASIA40% ASIA10% NORTH AMERICA10% NORTH AMERICA5% SOUTH AMERICA5% SOUTH AMERICA5% OCEANIA5% OCEANIA30% OF THE WORLD’S LARGESTBRANDS INVEST IN MOTORSPORTSHERE’S A FEW REASONS WHYOVER THE LAST 10 YEARS, THE F1 RACE FOOTPRINT HAS EXPANDED AND SHIFTED TOIN THE LAST 10 YEARS, F1 HAS SHIFTED AWAY FROM ITS TRADITIONAL EUROPEAN FAN BASETO EMERGING MARKETS, ESPECIALLY ASIA3.7 MILLIONANNUAL ATTENDANCEREFLECT THE GROWTH IN IMPORTANCE OF ASIAN MARKETS2,1OO,OOONASCAR DRIVERS: KYLE BUSCH, BRAD KESELOWSKINASCAR JUAN PABLO DRIVERS: MONTOYA, KYLE JEFF BUSCH, GORDON, BRAD DANICA KESELOWSKI PATRICKJUAN PABLO MONTOYA JEFF GORDON, DANICA PATRICK3.4 MILLIONANNUAL ATTENDANCE25O,OOOOF 16-69 YEAR OLDSACROSSOF 16-69 YEAR10 KEYOLDSGLOBAL ACROSS MARKETS TOP 10HAVE INTEREST IN MOTORSPORTSHAVE INTEREST IN MOTORSPORTSAUSTRALIA/BRAZIL/CHINA/FRANCEGERMANY/INDIA/RUSSIA/SPAIN/UK/USAAUSTRALIA/BRAZIL/CHINA/FRANCEGERMANY/INDIA/RUSSIA/SPAIN/UK/USAOF AVID FANS ALWAYS BUYPRODUCTS OR SERVICESOF FROM FANS NASCAR AGREE SPONSORS THAT DRIVERS COULDNOT RUN WITHOUT SPONSORSGLOBAL MARKETSNASCAR FANS ARE MORE THAN TWICEOF AS FANS LIKELY ALWAYS TO BUY RECALL SPONSOR BRANDSPRODUCTS OR SERVICES(MORE THAN ANY OTHER SPORT)FROM NASCAR SPONSORS

The winner ain’t the one with the fastest car,it’s the one who refuses to lose. Dale Earnhardt

LEFT: The CastrolEDGE BMW DTM Carhad the strength toperform in 2012MIDDLE: The CastrolEDGE-backed FordWorld Rally Teamflies in FinlandIn 2012, Castrolcontinued to expandits comprehensive andengaging motorsports intranetsite – Castrol Racing Network– hosting all four- and two-wheelmotorsport content. The site, whichcontains information on sponsorships,activation programs, best practices, multimediaand a ticket and guest management system, wasrolled out in additional languages and has receivedpositive feedback as well as a steady increase inregistrations from markets across the globe.RIGHT: The Castroland Honda GresiniMotoGP partnershipcontinues in 2013QUOTE: Lorna Gibb,Account Director, JMIIn addition to managing the Castrol Racing Network,we helped Castrol maximize its motorsports“IN 2012, CASTROL AND JMICONTINUED TO DELIVER STRONGACTIVATION PROGRAMS ACROSS ANUMBER OF FOUR- AND TWO-WHEELMOTORSPORT SERIES, WITH A KEY FOCUS ONTHE DEVELOPMENT OF BESPOKE CASTROL EDGEMOTORSPORT EXPERIENCES.”assets in executing once-in-a-lifetime ‘CastrolEDGE Experience’ events for business-to-businesscustomers, consumers and dedicated mediapartners. From the off-road Volkswagen event atthe Red Bull Ring to the exclusive BMW event atthe Nürburgring, the Skoda IRC experience in theCzech Republic, the Volkswagen event in China andMotoGP in Malaysia, more than 3,000 guests werehosted at Castrol’s motorsport programs in 2012.Throughout, we supported Castrol to ensurethat its full suite of motorsport assets deliveredimpactful and memorable motorsport programsand continued to support the brand’s strongrelationships with its valued Original EquipmentManufacturer (OEM) partners.The feedback and success of the 2012 Castrolmotorsport programs resulted in a significantincrease in subscriptions for 2013 events.13

LEFT: CLEAR’s charityhelmet auction inSingaporeRIGHT: Kimi Raikkonendriving the Lotus E20QUOTE: Willem Dinger,Account Director, JMICLEAR began its inaugural Formula 1 seasonseeking to increase customer preference,build brand awareness among fans, and driveengagement with its employees.Partnered with the Lotus F1 Team and its driversKimi Raikkonen and Romain Grosjean, CLEARhad the assets needed to reach fans. One majorstep accomplished with CLEAR was securing theLotus F1 Team drivers’ helmets as ownable space.The helmets played well into CLEAR’s ‘scalpprotection’ messaging and we were able to run agroundbreaking customer promotion in which fanssubmitted helmet designs via a Facebook app.Social media played a key role in reachingconsumers this year and our social media practicewas there to ensure accurate, authentic andengaging messaging. We helped develop CLEARFINISH – a unique online game designed toshow CLEAR as one of the most technologicallyadvanced brands in F1.CLEAR’s all encompassing corporate socialresponsibility initiative ‘Helmets for Heads’ was afocal point for this year’s F1 program. By partneringwith the UN Decade of Action for Road Safety, weleveraged the public brand and individual identityof the Lotus F1 Team drivers to help promoteawareness around this global public health issue.Through helmet auctions, we raised more than$15,000 after successful launches in Singaporeand Abu Dhabi.CLEAR’s China activation demonstrated results asthe brand grew its sales by 316 percent throughoutTesco stores and gained 30 million onlineimpressions, earning more than 100,000 mentionson social media platforms.14“THE PARTNERSHIP BETWEEN CLEARAND THE LOTUS F1 TEAM CONTINUEDTO PUSH ALL BOUNDARIES IN 2012.”

Every year thebiggest namesin racing gatherfor 400 miles atthe Brickyard.This year saw theof the ‘Your Hero’s Name Here’ contest and supportlocal market motorsports initiatives. The tailgatewas also supported by ‘Camo Bag Stuffing’ eventsthat saw guests stuff the iconic Crown Royal purplevelvet bags with goodies to be shipped overseas toU.S. troops. Throughout the season, Crown Royal“THIS SEASON MARKED THE BEGINNINGOF A NEW ERA FOR CROWN ROYAL’SMOTORSPORTS PROGRAM. OUR TEAM ISEXCITED TO GROW THE PROGRAM AS WELOOK TO 2013 AND BEYOND.”16Brickyard dressed inpurple and gold as the‘Crown Royal Presentsthe Curtiss Shaver 400 atthe Brickyard’ redefined thestandard for race entitlementsin NASCAR.Crown Royal’s ‘Your Hero’s NameHere’ program was expanded tosupport and recognize local heroes fromall walks of life, while engaging race fans inthe program through online voting. In the spiritof the ‘Your Hero’s Name Here’ program we alsoconceptualized and implemented Crown Royaltailgates at select NASCAR races. The tailgatesallowed us to engage fans to increase awarenessdonated more than $150,000 to local and nationalcharitable organizations that assisted in tailgateand ‘Your Hero’s Name Here’ activities.In 2012, Crown Royal delivered an increase in theiroverall ‘Your Hero’s Name Here’ impressions andgenerated more than 8,000 votes for the contest.The future is bright for Crown Royal as we focus onraising the bar again in 2013.LEFT: The ‘Crown Royal Curtiss Shaver 400 at theBrickyard’ was a major event for Crown RoyalABOVE: Hero Curtiss Shaver at the BrickyardQUOTE: Mary Shen, Account Executive, JMI

LEFT: DIRECTV sponsoredthe Crew Chief of theRace Award in 2012RIGHT: DIRECTVsignage at DaytonaInternational Speedwayin Daytona Beach, FLQUOTE: Adam Goodman,Account Executive, JMI“IT’S EXCITING TODISCOVER UNEXPLOREDOPPORTUNITIES INNASCAR’S FLAGSHIP SERIESTHAT DIRECTV CAN TAKEADVANTAGE OF AS THEBRAND CONTINUES ITSOFFICIAL PARTNERSHIPBEYOND 2012.”DIRECTV leverages its Official Partner status withNASCAR to create unique content for subscribersand uses the television broadcast coverage fromNASCAR races to generate its exclusive HOTPASSchannels. HOTPASS provides an insider’s viewinto four separate drivers during each race of theSprint Cup season. This type of content, whichcan only be found on DIRECTV, has them leavingtheir competition in the dust as the undisputedchampion in sports.The DIRECTV Contingency Program, in conjunctionwith the Crew Chief of the Year award, hasprovided us with an opportunity to work witheach race team in the Sprint Cup garage on aweek-to-week basis, monitoring participation andproviding race day support. Whether it’s HOTPASS,Contingency Program or working on partnershipsthroughout the industry, we look forward tobuilding a viable program for DIRECTV in 2013.18

WE ARE PRIVILEGED TO SERVE SOME OF THE WORLD’S BEST BRANDS.OUR CLIENTS COVER SECTORS AS VARIED AS AUTOMOTIVE, BANKINGAND FINANCE, BEVERAGES, CONSUMER ELECTRONICS, CONSUMERHEALTHCARE, ENTERTAINMENT, INSURANCE, LOGISTICS, PERSONALCARE, RESTAURANTS AND WIRELESS COMMUNICATIONS SERVICES.THE DIVERSITY AND SUCCESS OF OUR CLIENTS IS A TESTAMENT TOTHE POWER OF MOTORSPORTS AS A MARKETING PLATFORM.

After testing theNASCAR waters in 2011with Mark Martin, FarmersInsurance came into 2012looking to make major impacts infan engagement, brand recognitionand event marketing. Farmers wasexcited to have one of the most talentedand popular drivers in all of NASCAR, KaseyKahne, join its family.We worked with Farmers Insurance to create aone-of-a-kind at-track fan experience based on the‘University of Farmers’ theme. The display provideda fun, educational experience for NASCAR fans during13 races this year. With visits from brand ambassadorLarry McReynolds and guest appearances by Kasey Kahne,‘University of Farmers’ was a fan favorite.LEFT: FarmersInsurance RacingFacebook pageBELOW: Kasey Kahne’svictory at NewHampshire MotorSpeedwayQUOTE: LeslieThompson, SeniorDirector, JMISocial media became a key element in the Farmers program as thebrand looked for further engagement with fans. We provided Farmersstrategic guidance in planning its motorsports Facebook page and Twitterfeed. In addition to providing content, we managed fan interaction and mediadistribution throughout the year.“FARMERS ENTERED NASCAR IN A BIGWAY LAST YEAR, SO THERE WAS A LOT OFENTHUSIASM AROUND THEM THIS SEASON.OUR TEAM TAKES GREAT PRIDE IN HELPINGFARMERS GROW ITS BRAND AND CONNECTWITH CONSUMERS.”The results for 2012 were astounding; we helped Farmers Insurance engagemore than 30,000 potential policy holders through their at-track experience.22Additionally, we helped the @WeAreFarmers Twitter feed achieve 4,300loyal followers and Farmers RacingFacebook page earn 25,000 likes inonly a half season.

In 2011 we helped bring GlaxoSmithKline(GSK) and the McLaren Group together in agroundbreaking partnership. Designed to delivervalue for both brands, the relationship is foundedon GSK and McLaren sharing respective skills,processes, cultural nuances and technologicalinnovations with the goal of developing moreefficient and dynamic processes for bothcompanies. This year GSK completed the first ofa five year program to deliver game-changingperformance improvements in the fields ofmanufacturing, pharmaceutical research andperformance management, while also driving amore dynamic business culture.The program was overwhelmingly successful.By season’s end we had helped GSK effectivelytouch more than 31,000 employees throughMcLaren Pit Cars and F1 simulators. Additionally,we used these elements to link the VodafoneMcLaren Mercedes team with the Lucozade andMaximuscle brands, resulting in a hugely successfulretail promotion for the Lucozade brand in theUK. Looking ahead to 2013, the partnership willcontinue to flourish as the state-of-the-art McLarenGSK Centre for Applied Performance prepares toopen its doors, designed to engage and excite anew generation of scientists.We helped GSK set the groundwork forcommunicating the successes of the program“GSK AND McLAREN ARE FINDINGNEW WAYS TO DERIVE VALUE FROMA MOTORSPORTS PARTNERSHIP”and educated 100,000 employees about thebenefits McLaren could deliver. The learningsfrom this program will have a positive impact onGSK’s research & development and manufacturingefficiency. Additionally, we concepted andmanaged an employee engagement programwith the client, designed to use the McLarenpartnership as an example of what a dynamicculture shift at GSK could produce. In addition toproviding consistent communication, we helped toprovide several F1 inspired learning experiencesfor GSK employees.LEFT: Businessperformance is at thecore of the GSK andMcLaren partnershipABOVE: Lewis Hamiltonspeaking with C3000employees during hisoffice visitQUOTE: Simon Drake,Account Director, JMI25

LEFT: An Indiana-basedcompany, HoosierRacing Tire is located inLakeville, IndianaBELOW: Hoosier at theNASCAR Whelen ModifiedTour, one of many racingseries that run HoosierRacing Tires.“WE WORK BECAUSE WELOVE IT. WE WOULDN’TKNOW WHAT TO DOWITHOUT IT. I’M NEVERGOING TO QUIT.”QUOTE: The late BobNewton, Co- FounderHoosier Racing TireWe are proud to serve IndianabasedHoosier Racing Tire, theworld’s largest manufacturer ofracing tires. This year saw thepassing of Hoosier’s co-founderRobert ‘Bob’ Newton, a legendworldwide in the auto racingindustry, who revolutionizedracing tires. While we wereall saddened by the lossof such a dear friend, wereflect fondly on the timewe spent together.Hoosier is grounded in agrassroots racing series,its tires annually see actionat more than 1,200 local tracks acrossthe U.S., performing before more than 30million fans. We help Hoosier Racing Tireextend and grow relationships in the racingindustry. One such relationship was thepartnership we helped Hoosier grow withthe GRAND-AM Rolex Sports Car Seriesin 2011. Additionally, we provide strategyand consultancy services to Hoosier as itseeks ways to continue putting its racingtechnology at the forefront of the sport.Blending old-fashioned hard work withcutting-edge technology is what BobNewton and Hoosier Racing Tire have beenall about. Helping to tell the brand’s storyand continue its marketing success is a jobin which we take great pride.26

“JMI IS EXCEPTIONALLY PROUD TOREPRESENT ONE OF THE GREATESTCOMPETITORS, CHAMPIONS,AND HUMANITARIANS IN ALL OFPROFESSIONAL SPORTS.”In 2012, four-time NASCARchampion Jeff Gordon stagedone of the most dramaticcomebacks in motorsports history toqualify for the Chase for the NASCARSprint Cup. Having reached third on theNASCAR Sprint Cup Series’ ‘win list,’ Gordonsits behind only David Pearson and the greatRichard Petty. An iconic figure on the track, Gordonturns to us for strategic consultation, partnershipdevelopment, brand strategy, and marketing to translatehis NASCAR success beyond racing.As Gordon continues to add to his racing accolades, hispresence is felt well beyond the track. An honored recipient of theHeisman Humanitarian Award this year, Gordon’s philanthropic effortscontinue to be a priority as he embarked on the 11th year of The JeffGordon Children’s Foundation partnership with Riley Hospital for Children.Having raised millions and been appointed to a role within the Clinton GlobalInitiative, Gordon continues to be one of the top philanthropic athletes in theworld today. In conjunction with the Clinton Global Initiative, Gordon wenton his second philanthropic mission to Africa this year, where he is funding acancer center in Rwanda.In 2012 Gordon celebrated a 20-year partnership with sponsor, DuPont, andrace team, Hendrick Motorsports. The longevity of both partnerships is atestament to Gordon’s character and commitment. Gordon has continued toshow his versatility by becoming one of the top-rated social media profiles inprofessional sports. He also remains a prominent figure in non-racing venuessuch as Saturday Night Live, a cameo in the Disney Pixar movie Cars 2,Late Night with Jimmy Fallon, and Live with Regis & Kelly. We are proud tocontinue a successful relationship with Gordon through 2012 and beyond.ABOVE: Jeff Gordonqualified for the NASCARChase for the Sprint Cupagain in 2012LEFT: Gordon’sdiplomatic missionto Africa to open theRwanda Cancer CenterFAR LEFT: Jeff GordonCellars wine tasting atPebble Beach, FLQUOTE: Eric Pinkham,Vice President,PartnershipDevelopment29

WE MANAGE MORE THAN $300 MILLION IN ANNUAL MOTORSPORTSINVESTMENTS. WE PRACTICE MULTIPLE MARKETING DISCIPLINES INMOTORSPORTS FROM STRATEGY TO SOCIAL MEDIA, EXPERIENTIALTO EVENTS, DESIGN TO DIGITAL. WE PROVIDE INDUSTRY ACCESSTO SOME OF THE WORLD’S BEST KNOWN BRANDS AND THEIRPARTNER AGENCIES.

“2012 WAS A STRONG YEAR FOR JOHNNIE WALKER. THECLIENT’S TAILORED PROGRAM ASSETS ENABLED US TOCREATE FRESH, COMPELLING CONTENT AND EXPERIENCESFOR TARGET CONSUMERS.”In 2012, Johnnie Walker continued to drive itsassociation with the style and sophistication ofFormula 1 and its partnership with VodafoneMcLaren Mercedes. Linking two iconic brands,we worked with Johnnie Walker to furtherenhance its global activation program StepInside the Circuit.Walker Responsible Drinking AmbassadorMika Häkkinen in key regions to engageconsumers and stakeholders. The ResponsibleDrinking campaign, Join the Pact, was alsoboosted by events such as the World’s MostPowerful Signature driving stunt with LewisHamilton.Designed to reach consumers on global, regional The numbers speak to the success of theand local levels, the campaign offers unrivaled program; 121 million broadcast impressions,access to the glamorous lifestyles of Jensonand 190,000 online impressions for StepButton and Lewis Hamilton. The aim was toInside the Circuit, complemented by pushinginspire, engage and reward consumers through closer to 1 million signatures for the Join theintegrated channels such as behind-the-scenes Pact campaign.digital broadcast content and once-in-alifetimeevents, where winners could experience LEFT: Johnnie Walkerthe true meaning of Step Inside the Circuit.branding on the McLaren33Complementing Step Inside the Circuit, weMP4-27 wing mirrorchampioned the brand’s Responsible DrinkingABOVE LEFT: Lewisprogram through innovative activations thatHamilton’s Johnniedelivered key messages to consumers.Walker brandedhelmet visorEvents in Monaco and Singapore perfectlyencapsulated the glamour of Johnnie Walker.ABOVE RIGHT: JohnnieWe helped to manage and showcase the brand’s Walker leverages itsassets through multiple channels. Broadcastassets through socialepisodes released just before the race weekend mediadrove awareness on a global scale, whileconsumers from different markets were brought QUOTE: Matttogether and given unique and luxurious F1Dennington, Accountexperiences. We also worked with Johnnie Director, JMI

LG made a major shift this season with a transitionfrom brand awareness to purchase preference.Focusing on return on investments was a majorobjective this season as we sought to engage moreconsumers via in-market touchpoints.Cutting edge technology has always been ahallmark of LG’s products, and this year we workedto showcase this technology to Formula 1 fans atbespoke LG Technology Centres at-track. With afocus on the fan experience, we created a state-ofthe-artenvironment where F1 fans interacted withLG’s newest television – the Cinema 3D SMARTTV - and highlighted their 3D technology throughF1 themed video games. In addition to enhancingLG’s at-track experience, we helped create the firstF1 themed Facebook contest, in which fans had theopportunity to win a trip to Silverstone for a VIP4ABOVE: LG CrescentStreet Grand PrixFestival in Montreal atthe FORMULA 1 GRANDPRIX DU CANADA 2012RIGHT: LG signageon track at the 2012FORMULA 1 KOREANGRAND PRIXQUOTE: Oliver Mitchell,Account Director, JMI“THROUGH EXPERIENTIALZONES AT-TRACK, ANDMULTIPLE CONSUMERFACING PROMOTIONS,LG HAS USED 2012 TOENGAGE WITH FANS USINGITS F1 ASSETS TO HELPDRIVE BRAND AFFINITYTHROUGH ASSOCIATIONWITH THE SPORT.”experience at the 2012 FORMULA 1 SANTANDERBRITISH GRAND PRIX.In 2012 we continued to drive maximum value forLG from its F1 sponsorship at both global and locallevels. LG received more than 45,000 seconds ofexposure on the F1 Global Broadcast, putting themon track to surpass the previous year’s numbersfor the fourth successive year. At a local level, attrackactivation has given F1 fans the opportunityto engage directly with LG products, continuing todrive increases in consumer purchasing preference.

RIGHT: The LiftMasterGarage at Texas MotorSpeedwayBOTTOM RIGHT:The LiftMaster No. 1Chevrolet driven by 2010Daytona 500 winnerJamie McMurrayQUOTE: Lori Zinaich,Account Director, JMIWe were excited to welcomeLiftMaster, the world’s #1professionally installed garage dooropener brand, to our family of clientsthis year. Heading into 2012, LiftMasterwas looking for a way to maximize itsNASCAR investment and to expand itsrelationship with Earnhardt Ganassi Racing.LiftMaster turned to us to help facilitate growthand to turn its current NASCAR assets into an evenbigger success.“2012 WAS A BREAKTHROUGH YEAR FORLIFTMASTER RACING. AFTER A YEAR OF TIGHTCOLLABORATION, ALL KEY METRICS WERE EXCEEDED,WHICH RESULTED IN A MULTI-YEAR RENEWAL OFLIFTMASTER’S CORE NASCAR MARKETING PLATFORMAND PARTNERSHIPS.”We began our relationship with LiftMaster byhelping to preserve its partnership withEarnhardt Ganassi Racing. Moving forward to 2013and beyond, we will help to manage, and maximize,LiftMaster’s partnerships associated with LiftMasterPole Day during the Coca-Cola 600 race weekendat Charlotte Motor Speedway, and the LiftMasterGarage at Texas Motor Speedway. In additionto executing all on-site activation and regionalprogramming with LiftMaster’s 4,000 independentdealers, we will also continue to facilitate therelationship with 2010 Daytona 500 winner,Jamie McMurray and Earnhardt Ganassi Racing.The value that LiftMaster earned throughNASCAR this year was impressive - $4.3 millionin media equivalency value, 4,500 product trialdemonstrations, 2,400 new ‘likes’ via Facebookpromotion and 286 million impressions. Weanticipate increasing all of these numbers furtherin 2013.37

Looking tomaximize theROI that Formula1 exposurecould bring forits consumerschedule was devised that served both brands withcoherence and point-of-consumption relevance.We then worked with Vodafone McLaren Mercedesto implement the strategy, producing multiplecommunications assets for the brands to supportproduct and geographical plans. Below the line,“THE CONTENT PRODUCED THROUGHPARTNERSHIP WITH THE VODAFONEMcLAREN MERCEDES TEAM HAS BEENTHE MOST POPULAR CONTENT POSTEDIN THE LAST QUARTER. IT’S ALSOEXTENDED MAXIMUSCLE REACH IN THESOCIAL MEDIA SPACE BY OVER A MILLION.”38healthcare brand portfolio,GlaxoSmithKline (GSK)needed to implement a visualidentity strategy that wasflexible, yet not confusing forconsumers across two nutritionalhealthcare brands. We worked withGSK brands Lucozade and MaxiMuscle tomap out how an association with VodafoneMcLaren Mercedes could achieve complementarybrand and product positioning objectives inconsumers’ eyes.An on-car, on-driver and ‘in-hand’ brandingpoint of sale, digital media, and social mediaactivities paid dividends for both brands. As aresult of the defined strategy and execution, bothLucozade and MaxiMuscle are planning a fullcalendar of activities and additional promotions for2013 and beyond.LEFT: MaxiMuscle on the rear wing of theVodafone McLaren MercedesABOVE: Lewis Hamilton with LucozadeRecovery FormulationQUOTE: Aurélie Donzelot, CommunicationsManager, JMI

WE WORK IN MOTORSPORTS. DEDICATING OURSELVESTO UNDERSTANDING OUR CLIENTS’ NEEDS AND THEBUSINESS ENVIRONMENTS OF ALL MAJOR RACESERIES. THIS ENABLES US TO NAVIGATE BRANDS ANDCOMPANIES THROUGH A CONTINUALLY CHANGINGSPORT. FORMULA 1, GRAND-AM, INDYCAR, MOTOGP,NASCAR, THE WORLD ENDURANCE CHAMPIONSHIPAND THE WORLD RALLY CHAMPIONSHIP, TO NAME AFEW – WE UNDERSTAND THEM ALL.

RIGHT: The Mazda RX-8participating in theGRAND-AM Rolex SportsCar SeriesBELOW: MazdaP2 Prototype Carcompeting in AmericanLe Mans SeriesQUOTE: Mo Murray,Senior Director, JMI“MAZDA HAS A RICH MOTORSPORTSHERITAGE AND WE’VE CONTINUEDTO TRANSLATE THIS THROUGH THEIRMOTORSPORTS PROGRAMS LAYING AFOUNDATION FOR FUTURE SUCCESS.”In August of 2012, we were pleased to welcomeMazda to our family of clients. As the motorsportsagency of record for Mazda North AmericanOperations, we provide strategic guidance toMazda and strengthen marketing communicationsefforts between the Mazda brand, its vehicle lineand its motorsports program.Mazda has a rich motorsports heritage, being theonly Asian carmaker to win the prestigious Le Mans24 Hour race, and continues to build on that todaywith a broad scope of programs from grassrootsthrough the development stages of professionalracing. The Mazda Road to Indy driver developmentprogram and a well-orchestrated toplevel sportscar program has delivered23 wins in the Daytona 24 Hours race.Our goal is to build on that successwith a strategic communications planthat will celebrate this success amonga wide audience of discerning carbuyers and ‘Zoom Zoom’ enthusiasts.Working in conjunction with the WPP agencygroup, Garage Team Mazda, we leverageour expertise through research, marketingcommunications, partnership development,program management and strategy andconsultancy to help maximize current assets, whilealso giving direction for the future. We are proud tobe part of this team as we merge racetrack successwith powerful product marketing.2

“RACE FANS 4 FREEDOMSET OUT TO BUILD ACOMMUNITY OF RACE FANSWHO SHARE SIMILAR COREVALUES, AND IT’S BEEN VERYREWARDING TO WATCHTHEIR COMMUNITY GROW.”In 2012, Race Fans 4 Freedom (RF4F) soughtour expertise to help build relationships withrace fans. Generating awareness to its cause,Race Fans 4 Freedom focused on a messagecentered on the principles of personalresponsibility, teamwork and competitionto engage race fans at-track in a fun, noninvasiveway.We worked to engage race fans throughcongenial brand ambassadors, entertaininggames and useful incentives. Along withdesigning and managing the logistics of oneof the most eye-catching fan experiences inmotorsports, we also organized and executedfan engagement initiatives across multipleAmerican race series.The relationships generated for Race Fans 4Freedom in 2012 laid the groundwork for acommunity that continues to grow in pursuitof celebrating America’s best.LEFT & BOTTOM45RIGHT: RF4F brandedmerchandiseTOP: The RF4F at-trackdisplay transporterMIDDLE: Fansinteracting with RF4Fdisplay at CharlotteMotor SpeedwayQUOTE: CraigHuffman, SeniorDirector, ExperientialMarketing, JMI

In the high octane environment of Formula 1it’s important for drivers to stay cool underpressure; Rexona was able to help the Lotus F1Team by providing them with their top-of-the-lineantiperspirants. Rexona’s brand messaging wascentered on the brand’s expert technology, greatambition, passion and excellence in performance.Through this messaging, Rexona sought to increasecustomer preference and awareness through theircredentials as the brand that ‘won’t let you down.’We helped Rexona create a multi-platformcampaign that could be customized for individualmarkets. Focusing on Rexona’s messaging of‘Performance’ and ‘No Quit’ we helped execute amessage that could be used through-the-line: inTVCs, Out Of Home, in-store retail promotions, andonsite sampling experiences. The Rotterdam CityRacing activation was a perfect demonstration ofthis integrated approach.media focus, Pitcrew 360. The campaign was adigital program that used Facebook and Twitter topresent fans with exclusive and ‘behind the scenes’content focusing on the unsung heroes of an F1team: engineers, mechanics and support crew.Our Rexona journalist allowed us to cover latestteam news and insights from within the garage,supplemented by various podcasts and sound bitesrecorded with key Lotus F1 Team personnel. Wehelped promote this page through different mediaoutlets, Lotus F1-owned channels, F1 bloggers andlifestyle journals which brought the digital contentto a new range of consumers.With the use of social media on the rise, Rexonaestablished itself with an on-brand look intothe world of F1, giving fans the opportunitythrough Facebook and Twitter to access exclusiveinformation and content in a fun and engaging waythat will carry into 2013.“WE WITNESSED A HUNGER FROMMARKETS TO USE THE PROGRAM FORINCREASING BRAND PENETRATIONWITH A FOCUS ON DRIVING TO RETAIL.”Additionally, we executed a series of brandedvideos that coupled well with Rexona’s socialRIGHT: Romain Grosjeanat the Fairmont Hairpinin Monte CarloLEFT: Rexona brandingon The Lotus F1 TeamQUOTE: Willem Dinger,Account Director, JMI46

“THROUGH OUR PARTNERSHIP, WE WEREABLE TO CREATE STRATEGIC ACTIVATIONPROGRAMS TO HELP POSITION SUBWAY ASTHE LEADER IN FAST, HEALTHY DINING.”As our longest tenured client, we understand thatSUBWAY® places high emphasis on receivingincreased media value through all sponsorshipactivities. In order to effectively leverage itsNASCAR program, SUBWAY® integrated nationalbrand messaging into its racing assets. SUBWAY®maximized the ‘Famous Fans’ throughout theseason to promote their events.Our priority was creating opportunities forSUBWAY® to bring all of its marketing assetstogether through two entitlement races in2012. The Subway Fresh Fit 500 at PhoenixInternational Raceway allowed us the opportunityto incorporate NFL superstar, Ndamukong Suh,NASCAR driver, Carl Edwards, and SUBWAY®spokesperson, Jared Fogle into the entitlement.The JMI-designed race logo and SUBWAY®themed No. 99 Roush Fenway Ford were idealfinishing touches.Through a partnership with Coca-Cola, SUBWAY®titled its fourth consecutive NASCAR NationwideSeries summer race at Daytona InternationalSpeedway. At this event, Subway honored ColonelGregory Gadson, Purple Heart recipient and starin the movie Battleship, as the Grand Marshal.As we approach 2013, we expect to deliver newand unique ways for SUBWAY® to continue toeffectively use their NASCAR platform.ABOVE: Ndamukong Suh,Carl Edwards and JaredFogle during the SubwayFresh Fit 500 at PhoenixInternational RacewayLEFT: Subway on the No.99 Roush Fenway Ford atthe SubwayFresh Fit 500QUOTE: Courtney Boggs,Account Director, JMI49

HOW DO WE DO IT? OUR PEOPLE AND OURPARTNERS. OUR FORMULA FOR SUCCESS ISTHAT SIMPLE. WE HIRE TALENTED INDIVIDUALSWHO EXCEL IN THEIR FIELD. OUR AGENCY ISLED BY ZAK BROWN AND A TEAM OF HIGHLYEXPERIENCED SENIOR MANAGEMENT FROMACROSS THE INDUSTRY. JMI BENEFITS FROMINVESTOR PARTNERS SPIRE CAPITAL, CREDITSUISSE, AND WPP - THE WORLD’S LARGESTCOMMUNICATIONS SERVICES GROUP.

UBS enjoyed a third fulfilling season as a GlobalPartner of Formula 1 in 2012, as brand recognitionand event marketing continued to be a focus ateach Grand Prix.In 2012, we continued to raise the standard of F1events as current and prospective UBS clientswere treated to a VIP level experience at 19 races.We worked closely with UBS and Mercedes GPto maximize F1 assets and ensure the demandinglevel of detail necessary for an unforgettablerace weekend. The program achieved an averagesatisfaction rating of 9.2 out of 10 from internalquality surveys conducted by client advisers andhosts after each race weekend.The successful relationship between UBS andfamed F1 broadcaster James Allen remained a corefeature of the communications program. This hasproven an effective platform for UBS to own thestrategy content topic, enabling parallels to bedrawn between F1 and the business of banking andfinancial management.“WE HELPED UBS DELIVER ACOMPREHENSIVE ACTIVATIONPROGRAM FOCUSED ON PROVIDINGCLIENTS ORIGINAL EXPERIENCES ATFORMULA 1 WEEKENDS.”We proudly celebrated the second season of UBSpartnering with Run That Track, the unofficialrunning club of the F1 community. This program,which generates funds for the Make-A-WishFoundation®, continues to be a source of pride forUBS which has seen a 20 percent increase in thenumber of runners in 2012.We also helped UBS drive brand recognitionwith track signage resulting in more than 34,000seconds of exposure, making UBS one of the topthree sponsors during the season.LEFT: Start of the 2012FORMULA 1 UBS CHINESEGRAND PRIXTOP RIGHT: UBS PaddockClub hospitality suitein ChinaTOP LEFT: Run That Trackin HungaryQUOTE: Clare Todd,Account Director, JMI53

United Autosports (UAS) continued its journey in2012 with an impressive driver line-up behind thewheels of two McLaren MP4-12C GT3s and an AudiUltra LMS R8.a strong understanding of what it means to runan international race team, maintain industryrelationships and keep his finger on the pulse of themotorsports world.The trio of drivers contesting the BlancpainEndurance Series in the McLaren included Le Mans24 Hour winner and double American Le MansSeries champion, David Brabham; Alvaro Parente ofMcLaren, a GP2 race winner and British Formula 3Champion; and talented British youngster, 22-yearold Matt Bell.In the sister car was ex-Formula One and IndyCarracer and Le Mans 24 Hours winner, Mark Blundell,and United Autosports co-owner, Zak Brown.After a successful end to the British GTChampionship season, United Autosports is setto stamp its intent on the 2013 campaign with theannouncement that the team will run the highlycompetitive Audi R8 LMS Ultra GT3 alongside theMcLaren MP4 12C GT3s.JMI continues to support the team through creativeservices and partnership development initiatives,enabling current and potential clients to getup close to motorsports and enjoy an insider’sperspective. The interaction between JMI andUnited Autosports allows Zak Brown to maintainLEFT: UnitedAutosports unveils theMcLaren MP4-12C GT3 toguests at the McLarenLondon showroomABOVE: The MP4-12C ontrack during the Blancpain55BOTTOMEndurance Series

BELOW: The No. 99 RoushFenway Ford team atKentucky SpeedwayBOTTOM RIGHT: UPSRacing Twitter“THROUGH CREATIVE HOSPITALITY EVENTS,COMMUNICATION PROGRAMS AND TRACKSIDE SERVICES,WE WERE ABLE TO REINFORCE NASCAR AS A VALUABLESPONSORSHIP PLATFORM FOR UPS.”QUOTE: Alexis Kinch,CommunicationsExecutive, JMIIn 2012, UPS began its 13th season as an OfficialPartner of NASCAR and its fourth season as apartner of Roush Fenway Racing. The centerpieceof the program remains UPS Trackside Services,which handles all in-bound and out-boundpackage volume within the NASCARgarage. In addition to TracksideServices, UPS focused on customerand employee entertainment aswell as enhancements to its socialmedia program.New in 2012, UPS launched‘Ideas that ChangedNASCAR,’ an advertisingcampaign that broughttogether NASCAR historyand UPS messagingto celebrate howlogistics have helpedadvance the sportover the years. Wecontributed towardsUPS communications objectives through thecreation of a social media promotion that increasedfan engagement for the UPS Trackside Servicesprogram. The Twitter sweepstakes allowed fansto win a prize for tweeting a picture of the UPStrackside mini-package car. We also continuedto deliver outstanding customer and employeeentertainment while introducing a new VIPprogram to each market. This allowed UPS toprovide select customers and employees exclusiveaccess to the pit and garage areas, delivered byNASCAR personalities during race weekends.We helped welcome a new member to the UPSfamily this year as Carl Edwards joined the team.Carl played an important role in key UPS eventsthroughout the season and drove an excitingrace in the No. 99 UPS Ford Fusion at KentuckySpeedway. In 2013, we anticipate continuedsuccess as we deliver strategic counseling, topshelfevent execution, increased focus on socialmedia and incorporating sustainability into the UPSTrackside Services program.56

LEFT: The Verizon VirtualGarage at IndianapolisMotor Speedway duringthe Indianapolis 500RIGHT: The No. 12 TeamPenske Chevrolet drivenby Will Power at theToyota Grand Prix ofLong Beach, CAQUOTE: Rick Cuellar,Senior Director, JMIOne of the biggest brands in IndyCar, Verizonwanted to find a way to highlight its technologicalinnovations within the sport while continuing toplay a key role in enhancing the fan experience.The pioneering Verizon Virtual Garage – aninteractive tour that allows fans to unlock uniqueracing content – and the improved IndyCar MobileApp, challenged us to look for ways to increaseawareness among IndyCar fans.“OUR TEAM DEVELOPED THE STRATEGYTHAT HELPED VERIZON CAPITALIZE ONITS MOTORSPORT INVESTMENTS.”We worked with Verizon to elevate its partnershipwith Team Penske and status as the OfficialWireless Service Provider of IndyCar. After takingcontrol of Verizon’s Virtual Garage we workedto identify the highest traffic areas at each racetrack, while increasing the amount and type ofsignage for the virtual tour. Additionally, we placedviewing forums in the Penskepit box to better demonstratethe capabilities of the IndyCarMobile App – making Verizonmore than just a name on a car.58Verizon also looked to us to reevaluate its eventmarketing strategy. By shifting the program totarget key decision makers for exclusive at-trackevents, we helped Verizon develop the rightrelationships with the right people at the right time.By season’s end, the Verizon Virtual Garage Toursaw an increase in participation by more than30 percent, while downloads of the VerizonIndyCar Mobile App increased by 100 percent.We helped increase the number of C-levelattendees for Verizon’s B2B event marketingprogram by 40 percent; results that reflect one ofthe most successful seasons to date for Verizon.

If God had meant for us to walk, why did he give us feet that fit car pedals?Stirling Moss

capabilitiesBUSINESS-TO-BUSINESSIt’s who you know. The hidden gem of motorsportsmarketing is how smart brands turn sponsorshipsinto authentic partnerships. We help our clientsspark business-to-business relationships that work.As an agency we have created some of the mostmutually beneficial partnerships in motorsports.EXPERIENTIAL MARKETINGFrom creating the concept, to building it, tologistics – our experiential marketing departmenthelps brands touch millions of consumers bothat and away from tracks. The success of ourexperiential ideas and operations come fromdecades of motorsports experience that we put towork for our clients.COMMUNICATIONSAt the heart of great marketing campaigns lies awell planned integrated communications strategy.Big ideas and original content are what we loveto create. Our communications expertise inmotorsports brings them to life in an environmentwe know best.SOCIAL MEDIASocial media, it’s revolutionizing the way peopleinteract with live sports. Our social media practicegoes beyond simply creating and managingcontent. Research, strategy, execution, andmeasurement help foster the type of interactionthat fans crave and brands value.DESIGNWe design to champion and celebrate a brandthrough motorsports. Whether core creative, carpaint schemes and liveries, marketing collateral,a race logo or track signage; it takes motorsportsdesign experience to breathe visual life into eachelement of a motorsports marketing campaign.SPONSORSHIP NEGOTIATIONWe negotiate superior deals that deliveroutstanding value. Experience and relationshipsare the foundation of our performance and wehave a portfolio that proves our track record. Ourexecutive team is at the forefront of the industryand focused on client value.DIGITALMotorsports marketing is undergoing a digitalrevolution and it’s changing the way brands reachconsumers. We have the information, experienceand expertise to guide brands through the digitalmotorsports journey and apply relevant solutionsthrough web, social and mobile channels.EVENT MARKETINGA perfect day at the track comes from knowinghow to organize and execute a magical experience.From driver appearances, pit tours, catering,shuttles, and entertainment – these aspects, alongwith travel and tickets, require years of experience,planning and the expert knowledge of JMI.STRATEGY & CONSULTANCYWhether providing insights for current clients orreviewing a corporation’s sponsorship investments,we leverage years of research, data and analyticstwinned with industry knowledge to ensure everyconcept is on brand, on strategy and on target.63

DAVID WEBBPRESIDENT, INTERNATIONALfootprint; in 2002 only 12 percent of races were inAsia, today it boasts 40 percent of the calendar.The series will complete BRIC representation in2014 with the addition of Russia, which will alsobode well for the series’ global marketability.As soon as I started at JMI, I realized it’s all aboutthe people. We wouldn’t be able to acquire andretain our clients if we didn’t have the best people.Our company is filled with enthusiasm, class,energy and passion, which create a fantasticatmosphere to work in.The type of sponsor has changed consistentlyover the years and it’s interesting to see thetrends in F1. Sponsorship is cyclical and wenow see more FMCG and CPG brands – CLEAR,Johnnie Walker, Lucozade, MaxiMuscle andRexona – investing in motorsports. This lifecycleWe have witnessed a renewed focus by brandsinvolved in sports sponsorships. The recession iscontinuing to play out, budgets are being closelyexamined and strategy alignment is essential.Brands now have to align much tighter to gainof brands proves that F1 is an enduring marketingplatform. Having touched every industry whileproviding our experience and expertise efficiently,reaching 187 territories through F1, we believe it’sjust the tip of the iceberg.integrate a brand in a meaningful and naturalthat return on investment and as a companywe recognize this and deliver. The days of justputting a decal on a car are gone; it is now atailored solution due to the growing number ofcommunication channels.Future trends for F1 are likely to involve healthcareand increased automotive interest, which is atestament to the power of motorsports and theopportunities it can provide. I’m proud to beinvolved with the industry leader in motorsportsJON FLACKCOO & PRESIDENT, AMERICASway. Four out of five casual fans, for example,can recall the sponsors of their favorite drivers.Building on endemic fan loyalty means we areable to activate through the performers and tell abrand story that has substance and authenticity;one reason why two out of three fans accept thatdrivers use the products they endorse.Formula 1 TM is set up for growth; it is acommercially focused property and I don’t believethere is another sport that is able to offer partnersthe exposure to such great assets. Over the pastdecade F1 has expanded its geographic racemarketing and look forward to seeing us grow.Why, in the grand scheme of sportingThird, there is a plethora of assets availablesponsorships, in which brands can link themselvesthrough motorsports, offering brands rich contentto the likes of soccer, the Olympics, the NFLthat works across a number of platforms. NASCAR,or NBA to name a few, do 30 percent of topfor example, is a series that is responding well tobrands choose to invest in and market throughthe digital and social media agendas, which willmotorsports? It’s a question we’re asked allposition it strongly for the future. As a series thatthe time, and while we passionately believe inknows its fans and sponsors intimately, NASCARmotorsports as a marketing platform, simplehas continued to make positive moves for both.passion is not the answer CMOs are seeking.Their efforts were validated by the announcementThe answer to ‘why motorsports?’ is essentiallythreefold. First, there is globalization inmotorsports. Fans and consumers across theAmericas, Europe, Asia, Middle East and BRICare accessible through a mixture of motorsportscategories. We have watched the shift to newmarkets over the past decade as the internationalseries have expanded their reach to audiencesbeyond their traditional fan bases.in late 2012 of an extended broadcast contract withFOX at an increased valuation.At JMI we work hard to understand our sport’sand our clients’ audiences. We do this across allseries and in all markets to create assets thatdrive customized, creative marketing solutions forbrands and corporations. That is what drives ourpassion for motorsports marketing and that is whatleads 30 percent of brands to choose motorsports65as a marketing platform.Secondly, motorsports offers an opportunity to

ZAK BROWN Founder & Chief Executive OfficerZak Brown launched JMI in 1995 and remains its guiding force. A recognizedleader in the global motorsports industry, Brown is credited with playing akey role in the historic movement that successfully lifted NASCAR’s 50-plusyearban on spirits sponsorship in racing in 2005. Brown is acknowledged as aPromo magazine ‘Marketer of the Year,’ a member of SportsBusiness Journal’s‘Forty Under 40’ Hall of Fame, BusinessF1 magazine’s ‘Formula One Power List’and the Charlotte Observer’s annual ‘NASCAR’s Power List.’JON FLACK Chief Operating Officer and President, AmericasAs COO, Jon Flack oversees JMI’s operational performance and managesits global services groups of Marketing Communications and Strategy &Consultancy. As President, Americas, Jon provides leadership to ClientServices and Partnership Development of the Americas business. Flack’sexperience includes positions with SBC Communications and the ConsecoCorporation where he gained experience managing sponsorships involvingthe National Collegiate Athletic Association (NCAA), National Football League(NFL), Conseco Fieldhouse, IndyCar Series and NASCAR.DAVID WEBB President, InternationalDavid Webb is responsible for JMI’s International business, which covers ClientServices and Partnership Development activities outside the Americas. Webbhas extensive experience in sports marketing and comes to JMI from the RoyalBank of Scotland (RBS), where he served as the Head of Group Brand andMarketing. He was previously Head of Sponsorship at RBS, managing its titlepartnership with Williams F1 as well as the RBS 6 Nations rugby and many ofRBS’s golf sponsorships.KEVIN THIMJON Chief Financial Officer & Chief Administrative OfficerKevin Thimjon is responsible for managing the Financial, Human Resourcesand Information Technology activities for JMI. He has more than 20 years offinancial management experience and a substantial record of success.Thimjon is a certified public accountant and has held a number of seniorexecutive positions, including President and Chief Financial Officer ofBell Industries and Chief Financial Officer of the Systems Integration Unitof Stanley Security Solutions.WESLEY ZIRKLE Executive Vice President & General CounselWesley Zirkle serves as JMI’s in-house counsel and primary legal advisor. Heis an expert in the field of motorsports law and has negotiated some of thelargest and most complex transactions in the industry. His previous experienceas an attorney includes five years at CMG Worldwide, a leading intellectualproperty management and marketing agency representing icons such asJames Dean, George Patton, Marilyn Monroe and I NY.MANAGEMENT TEAMTim BamptonSenior Vice PresidentMarketing CommunicationsDebbie CampbellHead of Account TransitionPat CulleitonSenior DirectorFinance & OperationsPaula DavisSenior DirectorHuman ResourcesMikel HartmanSenior Vice PresidentClient Services, AmericasBryan KryderHead of IdeationMatthew MarshSenior Vice PresidentPartnership Development, AsiaGreg NordhoffCorporate ControllerEric PinkhamVice PresidentPartnership Development, AmericasClive RichardsSenior Vice PresidentPartnership Development, EMEAAled ReesSenior Vice PresidentStrategy & ConsultancyKevin WarnerHead of Event MarketingDan WieringaSenior DirectorInformation TechnologyBOARD OF DIRECTORSAndrew Armstrong, Jr., Spire CapitalZak Brown, JMIBruce Hernandez, Spire Capital, ChairmanJeff MacDonald, Credit SuisseDavid Schaible, Spire CapitalAndrew Scott, WPPGLOBAL ADVISORY BOARDWilliam HanniganFormer President & Chief Operating Officer, AT&TJohn HodgsonFormer Senior Vice President & Chief Marketing &Sales Officer, DuPontKent HusseyFormer Chief Executive Officer & Board Member,Spectrum BrandsMichael ListerFormer Chairman & Chief Executive Officer,Jackson Hewitt Tax ServiceRobert MalcolmFormer President, Global Marketing, Sales &Innovation, Diageo plcBryan MossFormer President, Gulfstream AerospaceMike O’DriscollFormer Managing Director, Jaguar67