Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

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LEFT: CLEAR’s charityhelmet auction inSingaporeRIGHT: Kimi Raikkonendriving the Lotus E20QUOTE: Willem Dinger,Account Director, JMICLEAR began its inaugural Formula 1 seasonseeking to increase customer preference,build brand awareness among fans, and driveengagement with its employees.Partnered with the Lotus F1 Team and its driversKimi Raikkonen and Romain Grosjean, CLEARhad the assets needed to reach fans. One majorstep accomplished with CLEAR was securing theLotus F1 Team drivers’ helmets as ownable space.The helmets played well into CLEAR’s ‘scalpprotection’ messaging and we were able to run agroundbreaking customer promotion in which fanssubmitted helmet designs via a Facebook app.Social media played a key role in reachingconsumers this year and our social media practicewas there to ensure accurate, authentic andengaging messaging. We helped develop CLEARFINISH – a unique online game designed toshow CLEAR as one of the most technologicallyadvanced brands in F1.CLEAR’s all encompassing corporate socialresponsibility initiative ‘Helmets for Heads’ was afocal point for this year’s F1 program. By partneringwith the UN Decade of Action for Road Safety, weleveraged the public brand and individual identityof the Lotus F1 Team drivers to help promoteawareness around this global public health issue.Through helmet auctions, we raised more than$15,000 after successful launches in Singaporeand Abu Dhabi.CLEAR’s China activation demonstrated results asthe brand grew its sales by 316 percent throughoutTesco stores and gained 30 million onlineimpressions, earning more than 100,000 mentionson social media platforms.14“THE PARTNERSHIP BETWEEN CLEARAND THE LOTUS F1 TEAM CONTINUEDTO PUSH ALL BOUNDARIES IN 2012.”
Every year thebiggest namesin racing gatherfor 400 miles atthe Brickyard.This year saw theof the ‘Your Hero’s Name Here’ contest and supportlocal market motorsports initiatives. The tailgatewas also supported by ‘Camo Bag Stuffing’ eventsthat saw guests stuff the iconic Crown Royal purplevelvet bags with goodies to be shipped overseas toU.S. troops. Throughout the season, Crown Royal“THIS SEASON MARKED THE BEGINNINGOF A NEW ERA FOR CROWN ROYAL’SMOTORSPORTS PROGRAM. OUR TEAM ISEXCITED TO GROW THE PROGRAM AS WELOOK TO 2013 AND BEYOND.”16Brickyard dressed inpurple and gold as the‘Crown Royal Presentsthe Curtiss Shaver 400 atthe Brickyard’ redefined thestandard for race entitlementsin NASCAR.Crown Royal’s ‘Your Hero’s NameHere’ program was expanded tosupport and recognize local heroes fromall walks of life, while engaging race fans inthe program through online voting. In the spiritof the ‘Your Hero’s Name Here’ program we alsoconceptualized and implemented Crown Royaltailgates at select NASCAR races. The tailgatesallowed us to engage fans to increase awarenessdonated more than $150,000 to local and nationalcharitable organizations that assisted in tailgateand ‘Your Hero’s Name Here’ activities.In 2012, Crown Royal delivered an increase in theiroverall ‘Your Hero’s Name Here’ impressions andgenerated more than 8,000 votes for the contest.The future is bright for Crown Royal as we focus onraising the bar again in 2013.LEFT: The ‘Crown Royal Curtiss Shaver 400 at theBrickyard’ was a major event for Crown RoyalABOVE: Hero Curtiss Shaver at the BrickyardQUOTE: Mary Shen, Account Executive, JMI
Page 3 and 4: Auto racing, bullfighting, and moun
Page 5 and 6: ZAK BROWNFOUNDER & CEOWelcome to th
Page 7 and 8: MOTORSPORTS ANNUAL MOTORSPORTS SPON
Page 9: LEFT: The CastrolEDGE BMW DTM Carha
Page 13 and 14: WE ARE PRIVILEGED TO SERVE SOME OF
Page 15 and 16: In 2011 we helped bring GlaxoSmithK
Page 17 and 18: “JMI IS EXCEPTIONALLY PROUD TOREP
Page 19 and 20: “2012 WAS A STRONG YEAR FOR JOHNN
Page 21 and 22: RIGHT: The LiftMasterGarage at Texa
Page 23 and 24: WE WORK IN MOTORSPORTS. DEDICATING
Page 25 and 26: “RACE FANS 4 FREEDOMSET OUT TO BU
Page 27 and 28: “THROUGH OUR PARTNERSHIP, WE WERE
Page 29 and 30: UBS enjoyed a third fulfilling seas
Page 31 and 32: BELOW: The No. 99 RoushFenway Ford
Page 33 and 34: If God had meant for us to walk, wh
Page 35 and 36: DAVID WEBBPRESIDENT, INTERNATIONALf

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