Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

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After testing theNASCAR waters in 2011with Mark Martin, FarmersInsurance came into 2012looking to make major impacts infan engagement, brand recognitionand event marketing. Farmers wasexcited to have one of the most talentedand popular drivers in all of NASCAR, KaseyKahne, join its family.We worked with Farmers Insurance to create aone-of-a-kind at-track fan experience based on the‘University of Farmers’ theme. The display provideda fun, educational experience for NASCAR fans during13 races this year. With visits from brand ambassadorLarry McReynolds and guest appearances by Kasey Kahne,‘University of Farmers’ was a fan favorite.LEFT: FarmersInsurance RacingFacebook pageBELOW: Kasey Kahne’svictory at NewHampshire MotorSpeedwayQUOTE: LeslieThompson, SeniorDirector, JMISocial media became a key element in the Farmers program as thebrand looked for further engagement with fans. We provided Farmersstrategic guidance in planning its motorsports Facebook page and Twitterfeed. In addition to providing content, we managed fan interaction and mediadistribution throughout the year.“FARMERS ENTERED NASCAR IN A BIGWAY LAST YEAR, SO THERE WAS A LOT OFENTHUSIASM AROUND THEM THIS SEASON.OUR TEAM TAKES GREAT PRIDE IN HELPINGFARMERS GROW ITS BRAND AND CONNECTWITH CONSUMERS.”The results for 2012 were astounding; we helped Farmers Insurance engagemore than 30,000 potential policy holders through their at-track experience.22Additionally, we helped the @WeAreFarmers Twitter feed achieve 4,300loyal followers and Farmers RacingFacebook page earn 25,000 likes inonly a half season.
In 2011 we helped bring GlaxoSmithKline(GSK) and the McLaren Group together in agroundbreaking partnership. Designed to delivervalue for both brands, the relationship is foundedon GSK and McLaren sharing respective skills,processes, cultural nuances and technologicalinnovations with the goal of developing moreefficient and dynamic processes for bothcompanies. This year GSK completed the first ofa five year program to deliver game-changingperformance improvements in the fields ofmanufacturing, pharmaceutical research andperformance management, while also driving amore dynamic business culture.The program was overwhelmingly successful.By season’s end we had helped GSK effectivelytouch more than 31,000 employees throughMcLaren Pit Cars and F1 simulators. Additionally,we used these elements to link the VodafoneMcLaren Mercedes team with the Lucozade andMaximuscle brands, resulting in a hugely successfulretail promotion for the Lucozade brand in theUK. Looking ahead to 2013, the partnership willcontinue to flourish as the state-of-the-art McLarenGSK Centre for Applied Performance prepares toopen its doors, designed to engage and excite anew generation of scientists.We helped GSK set the groundwork forcommunicating the successes of the program“GSK AND McLAREN ARE FINDINGNEW WAYS TO DERIVE VALUE FROMA MOTORSPORTS PARTNERSHIP”and educated 100,000 employees about thebenefits McLaren could deliver. The learningsfrom this program will have a positive impact onGSK’s research & development and manufacturingefficiency. Additionally, we concepted andmanaged an employee engagement programwith the client, designed to use the McLarenpartnership as an example of what a dynamicculture shift at GSK could produce. In addition toproviding consistent communication, we helped toprovide several F1 inspired learning experiencesfor GSK employees.LEFT: Businessperformance is at thecore of the GSK andMcLaren partnershipABOVE: Lewis Hamiltonspeaking with C3000employees during hisoffice visitQUOTE: Simon Drake,Account Director, JMI25
Page 3 and 4: Auto racing, bullfighting, and moun
Page 5 and 6: ZAK BROWNFOUNDER & CEOWelcome to th
Page 7 and 8: MOTORSPORTS ANNUAL MOTORSPORTS SPON
Page 9 and 10: LEFT: The CastrolEDGE BMW DTM Carha
Page 11 and 12: Every year thebiggest namesin racin
Page 13: WE ARE PRIVILEGED TO SERVE SOME OF
Page 17 and 18: “JMI IS EXCEPTIONALLY PROUD TOREP
Page 19 and 20: “2012 WAS A STRONG YEAR FOR JOHNN
Page 21 and 22: RIGHT: The LiftMasterGarage at Texa
Page 23 and 24: WE WORK IN MOTORSPORTS. DEDICATING
Page 25 and 26: “RACE FANS 4 FREEDOMSET OUT TO BU
Page 27 and 28: “THROUGH OUR PARTNERSHIP, WE WERE
Page 29 and 30: UBS enjoyed a third fulfilling seas
Page 31 and 32: BELOW: The No. 99 RoushFenway Ford
Page 33 and 34: If God had meant for us to walk, wh
Page 35 and 36: DAVID WEBBPRESIDENT, INTERNATIONALf

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