Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

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WE ARE THE WORLD’S LARGEST MOTORSPORTS MARKETING AGENCY. MADEUP OF MORE THAN 120 EMPLOYEES WORLDWIDE, WE ARE A TALENTEDSTABLE OF MOTORSPORTS MARKETING PROFESSIONALS. EVERYONE IN OURAGENCY IS DEDICATED TO DELIVERING RESULTS FOR OUR CLIENTS. FROMTHE CEO TO THE INTERN, WE ARE DRIVEN BY OUR PASSION AND POWEREDBY OUR PEOPLE.
MOTORSPORTS ANNUAL MOTORSPORTS SPONSORSHIPS SPONSORSHIPS ($) IN 2011 $4 BILLION1 BILLIONFORMULA ONEMILLION4 BILLIONFORMULA ONE7OO MILLIONNASCAR30% OF THE WORLD’S TOP BRANDS CHOOSE TO INVESTIN MOTORSPORTS. OPPOSITE ARE SOME COMPELLINGFACTS THAT UNDERLINE WHY MOTORSPORTS IS SUCH A561 MILLION5OO MILLIONMOTOGPMOTO GPHOMESHOMESREACHEDREACHED28O 28O MILLIONPOWERFUL MARKETING PLATFORM.64% EUROPE64% EUROPE12% ASIA2O1217 RACES 20 RACES12% NORTH AMERICA2OO212% NORTH AMERICA12% ASIA17 RACES 20 RACES6% SOUTH AMERICA6% SOUTH AMERICA6% OCEANIA6% OCEANIA40% EUROPE40% EUROPE40% ASIA40% ASIA10% NORTH AMERICA10% NORTH AMERICA5% SOUTH AMERICA5% SOUTH AMERICA5% OCEANIA5% OCEANIA30% OF THE WORLD’S LARGESTBRANDS INVEST IN MOTORSPORTSHERE’S A FEW REASONS WHYOVER THE LAST 10 YEARS, THE F1 RACE FOOTPRINT HAS EXPANDED AND SHIFTED TOIN THE LAST 10 YEARS, F1 HAS SHIFTED AWAY FROM ITS TRADITIONAL EUROPEAN FAN BASETO EMERGING MARKETS, ESPECIALLY ASIA3.7 MILLIONANNUAL ATTENDANCEREFLECT THE GROWTH IN IMPORTANCE OF ASIAN MARKETS2,1OO,OOONASCAR DRIVERS: KYLE BUSCH, BRAD KESELOWSKINASCAR JUAN PABLO DRIVERS: MONTOYA, KYLE JEFF BUSCH, GORDON, BRAD DANICA KESELOWSKI PATRICKJUAN PABLO MONTOYA JEFF GORDON, DANICA PATRICK3.4 MILLIONANNUAL ATTENDANCE25O,OOOOF 16-69 YEAR OLDSACROSSOF 16-69 YEAR10 KEYOLDSGLOBAL ACROSS MARKETS TOP 10HAVE INTEREST IN MOTORSPORTSHAVE INTEREST IN MOTORSPORTSAUSTRALIA/BRAZIL/CHINA/FRANCEGERMANY/INDIA/RUSSIA/SPAIN/UK/USAAUSTRALIA/BRAZIL/CHINA/FRANCEGERMANY/INDIA/RUSSIA/SPAIN/UK/USAOF AVID FANS ALWAYS BUYPRODUCTS OR SERVICESOF FROM FANS NASCAR AGREE SPONSORS THAT DRIVERS COULDNOT RUN WITHOUT SPONSORSGLOBAL MARKETSNASCAR FANS ARE MORE THAN TWICEOF AS FANS LIKELY ALWAYS TO BUY RECALL SPONSOR BRANDSPRODUCTS OR SERVICES(MORE THAN ANY OTHER SPORT)FROM NASCAR SPONSORS
Page 3 and 4: Auto racing, bullfighting, and moun
Page 5: ZAK BROWNFOUNDER & CEOWelcome to th
Page 9 and 10: LEFT: The CastrolEDGE BMW DTM Carha
Page 11 and 12: Every year thebiggest namesin racin
Page 13 and 14: WE ARE PRIVILEGED TO SERVE SOME OF
Page 15 and 16: In 2011 we helped bring GlaxoSmithK
Page 17 and 18: “JMI IS EXCEPTIONALLY PROUD TOREP
Page 19 and 20: “2012 WAS A STRONG YEAR FOR JOHNN
Page 21 and 22: RIGHT: The LiftMasterGarage at Texa
Page 23 and 24: WE WORK IN MOTORSPORTS. DEDICATING
Page 25 and 26: “RACE FANS 4 FREEDOMSET OUT TO BU
Page 27 and 28: “THROUGH OUR PARTNERSHIP, WE WERE
Page 29 and 30: UBS enjoyed a third fulfilling seas
Page 31 and 32: BELOW: The No. 99 RoushFenway Ford
Page 33 and 34: If God had meant for us to walk, wh
Page 35 and 36: DAVID WEBBPRESIDENT, INTERNATIONALf

Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

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