Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

RIGHT: The Mazda RX-8participating in theGRAND-AM Rolex SportsCar SeriesBELOW: MazdaP2 Prototype Carcompeting in AmericanLe Mans SeriesQUOTE: Mo Murray,Senior Director, JMI“MAZDA HAS A RICH MOTORSPORTSHERITAGE AND WE’VE CONTINUEDTO TRANSLATE THIS THROUGH THEIRMOTORSPORTS PROGRAMS LAYING AFOUNDATION FOR FUTURE SUCCESS.”In August of 2012, we were pleased to welcomeMazda to our family of clients. As the motorsportsagency of record for Mazda North AmericanOperations, we provide strategic guidance toMazda and strengthen marketing communicationsefforts between the Mazda brand, its vehicle lineand its motorsports program.Mazda has a rich motorsports heritage, being theonly Asian carmaker to win the prestigious Le Mans24 Hour race, and continues to build on that todaywith a broad scope of programs from grassrootsthrough the development stages of professionalracing. The Mazda Road to Indy driver developmentprogram and a well-orchestrated toplevel sportscar program has delivered23 wins in the Daytona 24 Hours race.Our goal is to build on that successwith a strategic communications planthat will celebrate this success amonga wide audience of discerning carbuyers and ‘Zoom Zoom’ enthusiasts.Working in conjunction with the WPP agencygroup, Garage Team Mazda, we leverageour expertise through research, marketingcommunications, partnership development,program management and strategy andconsultancy to help maximize current assets, whilealso giving direction for the future. We are proud tobe part of this team as we merge racetrack successwith powerful product marketing.2