Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

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capabilitiesBUSINESS-TO-BUSINESSIt’s who you know. The hidden gem of motorsportsmarketing is how smart brands turn sponsorshipsinto authentic partnerships. We help our clientsspark business-to-business relationships that work.As an agency we have created some of the mostmutually beneficial partnerships in motorsports.EXPERIENTIAL MARKETINGFrom creating the concept, to building it, tologistics – our experiential marketing departmenthelps brands touch millions of consumers bothat and away from tracks. The success of ourexperiential ideas and operations come fromdecades of motorsports experience that we put towork for our clients.COMMUNICATIONSAt the heart of great marketing campaigns lies awell planned integrated communications strategy.Big ideas and original content are what we loveto create. Our communications expertise inmotorsports brings them to life in an environmentwe know best.SOCIAL MEDIASocial media, it’s revolutionizing the way peopleinteract with live sports. Our social media practicegoes beyond simply creating and managingcontent. Research, strategy, execution, andmeasurement help foster the type of interactionthat fans crave and brands value.DESIGNWe design to champion and celebrate a brandthrough motorsports. Whether core creative, carpaint schemes and liveries, marketing collateral,a race logo or track signage; it takes motorsportsdesign experience to breathe visual life into eachelement of a motorsports marketing campaign.SPONSORSHIP NEGOTIATIONWe negotiate superior deals that deliveroutstanding value. Experience and relationshipsare the foundation of our performance and wehave a portfolio that proves our track record. Ourexecutive team is at the forefront of the industryand focused on client value.DIGITALMotorsports marketing is undergoing a digitalrevolution and it’s changing the way brands reachconsumers. We have the information, experienceand expertise to guide brands through the digitalmotorsports journey and apply relevant solutionsthrough web, social and mobile channels.EVENT MARKETINGA perfect day at the track comes from knowinghow to organize and execute a magical experience.From driver appearances, pit tours, catering,shuttles, and entertainment – these aspects, alongwith travel and tickets, require years of experience,planning and the expert knowledge of JMI.STRATEGY & CONSULTANCYWhether providing insights for current clients orreviewing a corporation’s sponsorship investments,we leverage years of research, data and analyticstwinned with industry knowledge to ensure everyconcept is on brand, on strategy and on target.63
DAVID WEBBPRESIDENT, INTERNATIONALfootprint; in 2002 only 12 percent of races were inAsia, today it boasts 40 percent of the calendar.The series will complete BRIC representation in2014 with the addition of Russia, which will alsobode well for the series’ global marketability.As soon as I started at JMI, I realized it’s all aboutthe people. We wouldn’t be able to acquire andretain our clients if we didn’t have the best people.Our company is filled with enthusiasm, class,energy and passion, which create a fantasticatmosphere to work in.The type of sponsor has changed consistentlyover the years and it’s interesting to see thetrends in F1. Sponsorship is cyclical and wenow see more FMCG and CPG brands – CLEAR,Johnnie Walker, Lucozade, MaxiMuscle andRexona – investing in motorsports. This lifecycleWe have witnessed a renewed focus by brandsinvolved in sports sponsorships. The recession iscontinuing to play out, budgets are being closelyexamined and strategy alignment is essential.Brands now have to align much tighter to gainof brands proves that F1 is an enduring marketingplatform. Having touched every industry whileproviding our experience and expertise efficiently,reaching 187 territories through F1, we believe it’sjust the tip of the iceberg.integrate a brand in a meaningful and naturalthat return on investment and as a companywe recognize this and deliver. The days of justputting a decal on a car are gone; it is now atailored solution due to the growing number ofcommunication channels.Future trends for F1 are likely to involve healthcareand increased automotive interest, which is atestament to the power of motorsports and theopportunities it can provide. I’m proud to beinvolved with the industry leader in motorsportsJON FLACKCOO & PRESIDENT, AMERICASway. Four out of five casual fans, for example,can recall the sponsors of their favorite drivers.Building on endemic fan loyalty means we areable to activate through the performers and tell abrand story that has substance and authenticity;one reason why two out of three fans accept thatdrivers use the products they endorse.Formula 1 TM is set up for growth; it is acommercially focused property and I don’t believethere is another sport that is able to offer partnersthe exposure to such great assets. Over the pastdecade F1 has expanded its geographic racemarketing and look forward to seeing us grow.Why, in the grand scheme of sportingThird, there is a plethora of assets availablesponsorships, in which brands can link themselvesthrough motorsports, offering brands rich contentto the likes of soccer, the Olympics, the NFLthat works across a number of platforms. NASCAR,or NBA to name a few, do 30 percent of topfor example, is a series that is responding well tobrands choose to invest in and market throughthe digital and social media agendas, which willmotorsports? It’s a question we’re asked allposition it strongly for the future. As a series thatthe time, and while we passionately believe inknows its fans and sponsors intimately, NASCARmotorsports as a marketing platform, simplehas continued to make positive moves for both.passion is not the answer CMOs are seeking.Their efforts were validated by the announcementThe answer to ‘why motorsports?’ is essentiallythreefold. First, there is globalization inmotorsports. Fans and consumers across theAmericas, Europe, Asia, Middle East and BRICare accessible through a mixture of motorsportscategories. We have watched the shift to newmarkets over the past decade as the internationalseries have expanded their reach to audiencesbeyond their traditional fan bases.in late 2012 of an extended broadcast contract withFOX at an increased valuation.At JMI we work hard to understand our sport’sand our clients’ audiences. We do this across allseries and in all markets to create assets thatdrive customized, creative marketing solutions forbrands and corporations. That is what drives ourpassion for motorsports marketing and that is whatleads 30 percent of brands to choose motorsports65as a marketing platform.Secondly, motorsports offers an opportunity to
Page 3 and 4: Auto racing, bullfighting, and moun
Page 5 and 6: ZAK BROWNFOUNDER & CEOWelcome to th
Page 7 and 8: MOTORSPORTS ANNUAL MOTORSPORTS SPON
Page 9 and 10: LEFT: The CastrolEDGE BMW DTM Carha
Page 11 and 12: Every year thebiggest namesin racin
Page 13 and 14: WE ARE PRIVILEGED TO SERVE SOME OF
Page 15 and 16: In 2011 we helped bring GlaxoSmithK
Page 17 and 18: “JMI IS EXCEPTIONALLY PROUD TOREP
Page 19 and 20: “2012 WAS A STRONG YEAR FOR JOHNN
Page 21 and 22: RIGHT: The LiftMasterGarage at Texa
Page 23 and 24: WE WORK IN MOTORSPORTS. DEDICATING
Page 25 and 26: “RACE FANS 4 FREEDOMSET OUT TO BU
Page 27 and 28: “THROUGH OUR PARTNERSHIP, WE WERE
Page 29 and 30: UBS enjoyed a third fulfilling seas
Page 31 and 32: BELOW: The No. 99 RoushFenway Ford
Page 33: If God had meant for us to walk, wh

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