Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

RIGHT: The LiftMasterGarage at Texas MotorSpeedwayBOTTOM RIGHT:The LiftMaster No. 1Chevrolet driven by 2010Daytona 500 winnerJamie McMurrayQUOTE: Lori Zinaich,Account Director, JMIWe were excited to welcomeLiftMaster, the world’s #1professionally installed garage dooropener brand, to our family of clientsthis year. Heading into 2012, LiftMasterwas looking for a way to maximize itsNASCAR investment and to expand itsrelationship with Earnhardt Ganassi Racing.LiftMaster turned to us to help facilitate growthand to turn its current NASCAR assets into an evenbigger success.“2012 WAS A BREAKTHROUGH YEAR FORLIFTMASTER RACING. AFTER A YEAR OF TIGHTCOLLABORATION, ALL KEY METRICS WERE EXCEEDED,WHICH RESULTED IN A MULTI-YEAR RENEWAL OFLIFTMASTER’S CORE NASCAR MARKETING PLATFORMAND PARTNERSHIPS.”We began our relationship with LiftMaster byhelping to preserve its partnership withEarnhardt Ganassi Racing. Moving forward to 2013and beyond, we will help to manage, and maximize,LiftMaster’s partnerships associated with LiftMasterPole Day during the Coca-Cola 600 race weekendat Charlotte Motor Speedway, and the LiftMasterGarage at Texas Motor Speedway. In additionto executing all on-site activation and regionalprogramming with LiftMaster’s 4,000 independentdealers, we will also continue to facilitate therelationship with 2010 Daytona 500 winner,Jamie McMurray and Earnhardt Ganassi Racing.The value that LiftMaster earned throughNASCAR this year was impressive - $4.3 millionin media equivalency value, 4,500 product trialdemonstrations, 2,400 new ‘likes’ via Facebookpromotion and 286 million impressions. Weanticipate increasing all of these numbers furtherin 2013.37