Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

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LEFT: An Indiana-basedcompany, HoosierRacing Tire is located inLakeville, IndianaBELOW: Hoosier at theNASCAR Whelen ModifiedTour, one of many racingseries that run HoosierRacing Tires.“WE WORK BECAUSE WELOVE IT. WE WOULDN’TKNOW WHAT TO DOWITHOUT IT. I’M NEVERGOING TO QUIT.”QUOTE: The late BobNewton, Co- FounderHoosier Racing TireWe are proud to serve IndianabasedHoosier Racing Tire, theworld’s largest manufacturer ofracing tires. This year saw thepassing of Hoosier’s co-founderRobert ‘Bob’ Newton, a legendworldwide in the auto racingindustry, who revolutionizedracing tires. While we wereall saddened by the lossof such a dear friend, wereflect fondly on the timewe spent together.Hoosier is grounded in agrassroots racing series,its tires annually see actionat more than 1,200 local tracks acrossthe U.S., performing before more than 30million fans. We help Hoosier Racing Tireextend and grow relationships in the racingindustry. One such relationship was thepartnership we helped Hoosier grow withthe GRAND-AM Rolex Sports Car Seriesin 2011. Additionally, we provide strategyand consultancy services to Hoosier as itseeks ways to continue putting its racingtechnology at the forefront of the sport.Blending old-fashioned hard work withcutting-edge technology is what BobNewton and Hoosier Racing Tire have beenall about. Helping to tell the brand’s storyand continue its marketing success is a jobin which we take great pride.26
“JMI IS EXCEPTIONALLY PROUD TOREPRESENT ONE OF THE GREATESTCOMPETITORS, CHAMPIONS,AND HUMANITARIANS IN ALL OFPROFESSIONAL SPORTS.”In 2012, four-time NASCARchampion Jeff Gordon stagedone of the most dramaticcomebacks in motorsports history toqualify for the Chase for the NASCARSprint Cup. Having reached third on theNASCAR Sprint Cup Series’ ‘win list,’ Gordonsits behind only David Pearson and the greatRichard Petty. An iconic figure on the track, Gordonturns to us for strategic consultation, partnershipdevelopment, brand strategy, and marketing to translatehis NASCAR success beyond racing.As Gordon continues to add to his racing accolades, hispresence is felt well beyond the track. An honored recipient of theHeisman Humanitarian Award this year, Gordon’s philanthropic effortscontinue to be a priority as he embarked on the 11th year of The JeffGordon Children’s Foundation partnership with Riley Hospital for Children.Having raised millions and been appointed to a role within the Clinton GlobalInitiative, Gordon continues to be one of the top philanthropic athletes in theworld today. In conjunction with the Clinton Global Initiative, Gordon wenton his second philanthropic mission to Africa this year, where he is funding acancer center in Rwanda.In 2012 Gordon celebrated a 20-year partnership with sponsor, DuPont, andrace team, Hendrick Motorsports. The longevity of both partnerships is atestament to Gordon’s character and commitment. Gordon has continued toshow his versatility by becoming one of the top-rated social media profiles inprofessional sports. He also remains a prominent figure in non-racing venuessuch as Saturday Night Live, a cameo in the Disney Pixar movie Cars 2,Late Night with Jimmy Fallon, and Live with Regis & Kelly. We are proud tocontinue a successful relationship with Gordon through 2012 and beyond.ABOVE: Jeff Gordonqualified for the NASCARChase for the Sprint Cupagain in 2012LEFT: Gordon’sdiplomatic missionto Africa to open theRwanda Cancer CenterFAR LEFT: Jeff GordonCellars wine tasting atPebble Beach, FLQUOTE: Eric Pinkham,Vice President,PartnershipDevelopment29
Page 3 and 4: Auto racing, bullfighting, and moun
Page 5 and 6: ZAK BROWNFOUNDER & CEOWelcome to th
Page 7 and 8: MOTORSPORTS ANNUAL MOTORSPORTS SPON
Page 9 and 10: LEFT: The CastrolEDGE BMW DTM Carha
Page 11 and 12: Every year thebiggest namesin racin
Page 13 and 14: WE ARE PRIVILEGED TO SERVE SOME OF
Page 15: In 2011 we helped bring GlaxoSmithK
Page 19 and 20: “2012 WAS A STRONG YEAR FOR JOHNN
Page 21 and 22: RIGHT: The LiftMasterGarage at Texa
Page 23 and 24: WE WORK IN MOTORSPORTS. DEDICATING
Page 25 and 26: “RACE FANS 4 FREEDOMSET OUT TO BU
Page 27 and 28: “THROUGH OUR PARTNERSHIP, WE WERE
Page 29 and 30: UBS enjoyed a third fulfilling seas
Page 31 and 32: BELOW: The No. 99 RoushFenway Ford
Page 33 and 34: If God had meant for us to walk, wh
Page 35 and 36: DAVID WEBBPRESIDENT, INTERNATIONALf

Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

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