Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

UBS enjoyed a third fulfilling season as a GlobalPartner of Formula 1 in 2012, as brand recognitionand event marketing continued to be a focus ateach Grand Prix.In 2012, we continued to raise the standard of F1events as current and prospective UBS clientswere treated to a VIP level experience at 19 races.We worked closely with UBS and Mercedes GPto maximize F1 assets and ensure the demandinglevel of detail necessary for an unforgettablerace weekend. The program achieved an averagesatisfaction rating of 9.2 out of 10 from internalquality surveys conducted by client advisers andhosts after each race weekend.The successful relationship between UBS andfamed F1 broadcaster James Allen remained a corefeature of the communications program. This hasproven an effective platform for UBS to own thestrategy content topic, enabling parallels to bedrawn between F1 and the business of banking andfinancial management.“WE HELPED UBS DELIVER ACOMPREHENSIVE ACTIVATIONPROGRAM FOCUSED ON PROVIDINGCLIENTS ORIGINAL EXPERIENCES ATFORMULA 1 WEEKENDS.”We proudly celebrated the second season of UBSpartnering with Run That Track, the unofficialrunning club of the F1 community. This program,which generates funds for the Make-A-WishFoundation®, continues to be a source of pride forUBS which has seen a 20 percent increase in thenumber of runners in 2012.We also helped UBS drive brand recognitionwith track signage resulting in more than 34,000seconds of exposure, making UBS one of the topthree sponsors during the season.LEFT: Start of the 2012FORMULA 1 UBS CHINESEGRAND PRIXTOP RIGHT: UBS PaddockClub hospitality suitein ChinaTOP LEFT: Run That Trackin HungaryQUOTE: Clare Todd,Account Director, JMI53