Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

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In the high octane environment of Formula 1it’s important for drivers to stay cool underpressure; Rexona was able to help the Lotus F1Team by providing them with their top-of-the-lineantiperspirants. Rexona’s brand messaging wascentered on the brand’s expert technology, greatambition, passion and excellence in performance.Through this messaging, Rexona sought to increasecustomer preference and awareness through theircredentials as the brand that ‘won’t let you down.’We helped Rexona create a multi-platformcampaign that could be customized for individualmarkets. Focusing on Rexona’s messaging of‘Performance’ and ‘No Quit’ we helped execute amessage that could be used through-the-line: inTVCs, Out Of Home, in-store retail promotions, andonsite sampling experiences. The Rotterdam CityRacing activation was a perfect demonstration ofthis integrated approach.media focus, Pitcrew 360. The campaign was adigital program that used Facebook and Twitter topresent fans with exclusive and ‘behind the scenes’content focusing on the unsung heroes of an F1team: engineers, mechanics and support crew.Our Rexona journalist allowed us to cover latestteam news and insights from within the garage,supplemented by various podcasts and sound bitesrecorded with key Lotus F1 Team personnel. Wehelped promote this page through different mediaoutlets, Lotus F1-owned channels, F1 bloggers andlifestyle journals which brought the digital contentto a new range of consumers.With the use of social media on the rise, Rexonaestablished itself with an on-brand look intothe world of F1, giving fans the opportunitythrough Facebook and Twitter to access exclusiveinformation and content in a fun and engaging waythat will carry into 2013.“WE WITNESSED A HUNGER FROMMARKETS TO USE THE PROGRAM FORINCREASING BRAND PENETRATIONWITH A FOCUS ON DRIVING TO RETAIL.”Additionally, we executed a series of brandedvideos that coupled well with Rexona’s socialRIGHT: Romain Grosjeanat the Fairmont Hairpinin Monte CarloLEFT: Rexona brandingon The Lotus F1 TeamQUOTE: Willem Dinger,Account Director, JMI46
“THROUGH OUR PARTNERSHIP, WE WEREABLE TO CREATE STRATEGIC ACTIVATIONPROGRAMS TO HELP POSITION SUBWAY ASTHE LEADER IN FAST, HEALTHY DINING.”As our longest tenured client, we understand thatSUBWAY® places high emphasis on receivingincreased media value through all sponsorshipactivities. In order to effectively leverage itsNASCAR program, SUBWAY® integrated nationalbrand messaging into its racing assets. SUBWAY®maximized the ‘Famous Fans’ throughout theseason to promote their events.Our priority was creating opportunities forSUBWAY® to bring all of its marketing assetstogether through two entitlement races in2012. The Subway Fresh Fit 500 at PhoenixInternational Raceway allowed us the opportunityto incorporate NFL superstar, Ndamukong Suh,NASCAR driver, Carl Edwards, and SUBWAY®spokesperson, Jared Fogle into the entitlement.The JMI-designed race logo and SUBWAY®themed No. 99 Roush Fenway Ford were idealfinishing touches.Through a partnership with Coca-Cola, SUBWAY®titled its fourth consecutive NASCAR NationwideSeries summer race at Daytona InternationalSpeedway. At this event, Subway honored ColonelGregory Gadson, Purple Heart recipient and starin the movie Battleship, as the Grand Marshal.As we approach 2013, we expect to deliver newand unique ways for SUBWAY® to continue toeffectively use their NASCAR platform.ABOVE: Ndamukong Suh,Carl Edwards and JaredFogle during the SubwayFresh Fit 500 at PhoenixInternational RacewayLEFT: Subway on the No.99 Roush Fenway Ford atthe SubwayFresh Fit 500QUOTE: Courtney Boggs,Account Director, JMI49
Page 3 and 4: Auto racing, bullfighting, and moun
Page 5 and 6: ZAK BROWNFOUNDER & CEOWelcome to th
Page 7 and 8: MOTORSPORTS ANNUAL MOTORSPORTS SPON
Page 9 and 10: LEFT: The CastrolEDGE BMW DTM Carha
Page 11 and 12: Every year thebiggest namesin racin
Page 13 and 14: WE ARE PRIVILEGED TO SERVE SOME OF
Page 15 and 16: In 2011 we helped bring GlaxoSmithK
Page 17 and 18: “JMI IS EXCEPTIONALLY PROUD TOREP
Page 19 and 20: “2012 WAS A STRONG YEAR FOR JOHNN
Page 21 and 22: RIGHT: The LiftMasterGarage at Texa
Page 23 and 24: WE WORK IN MOTORSPORTS. DEDICATING
Page 25: “RACE FANS 4 FREEDOMSET OUT TO BU
Page 29 and 30: UBS enjoyed a third fulfilling seas
Page 31 and 32: BELOW: The No. 99 RoushFenway Ford
Page 33 and 34: If God had meant for us to walk, wh
Page 35 and 36: DAVID WEBBPRESIDENT, INTERNATIONALf

Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

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