Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

LEFT: The CastrolEDGE BMW DTM Carhad the strength toperform in 2012MIDDLE: The CastrolEDGE-backed FordWorld Rally Teamflies in FinlandIn 2012, Castrolcontinued to expandits comprehensive andengaging motorsports intranetsite – Castrol Racing Network– hosting all four- and two-wheelmotorsport content. The site, whichcontains information on sponsorships,activation programs, best practices, multimediaand a ticket and guest management system, wasrolled out in additional languages and has receivedpositive feedback as well as a steady increase inregistrations from markets across the globe.RIGHT: The Castroland Honda GresiniMotoGP partnershipcontinues in 2013QUOTE: Lorna Gibb,Account Director, JMIIn addition to managing the Castrol Racing Network,we helped Castrol maximize its motorsports“IN 2012, CASTROL AND JMICONTINUED TO DELIVER STRONGACTIVATION PROGRAMS ACROSS ANUMBER OF FOUR- AND TWO-WHEELMOTORSPORT SERIES, WITH A KEY FOCUS ONTHE DEVELOPMENT OF BESPOKE CASTROL EDGEMOTORSPORT EXPERIENCES.”assets in executing once-in-a-lifetime ‘CastrolEDGE Experience’ events for business-to-businesscustomers, consumers and dedicated mediapartners. From the off-road Volkswagen event atthe Red Bull Ring to the exclusive BMW event atthe Nürburgring, the Skoda IRC experience in theCzech Republic, the Volkswagen event in China andMotoGP in Malaysia, more than 3,000 guests werehosted at Castrol’s motorsport programs in 2012.Throughout, we supported Castrol to ensurethat its full suite of motorsport assets deliveredimpactful and memorable motorsport programsand continued to support the brand’s strongrelationships with its valued Original EquipmentManufacturer (OEM) partners.The feedback and success of the 2012 Castrolmotorsport programs resulted in a significantincrease in subscriptions for 2013 events.13