Auto racing, bullfighting, and mountain climbing are the ... - WPP.com

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RIGHT: The Mazda RX-8participating in theGRAND-AM Rolex SportsCar SeriesBELOW: MazdaP2 Prototype Carcompeting in AmericanLe Mans SeriesQUOTE: Mo Murray,Senior Director, JMI“MAZDA HAS A RICH MOTORSPORTSHERITAGE AND WE’VE CONTINUEDTO TRANSLATE THIS THROUGH THEIRMOTORSPORTS PROGRAMS LAYING AFOUNDATION FOR FUTURE SUCCESS.”In August of 2012, we were pleased to welcomeMazda to our family of clients. As the motorsportsagency of record for Mazda North AmericanOperations, we provide strategic guidance toMazda and strengthen marketing communicationsefforts between the Mazda brand, its vehicle lineand its motorsports program.Mazda has a rich motorsports heritage, being theonly Asian carmaker to win the prestigious Le Mans24 Hour race, and continues to build on that todaywith a broad scope of programs from grassrootsthrough the development stages of professionalracing. The Mazda Road to Indy driver developmentprogram and a well-orchestrated toplevel sportscar program has delivered23 wins in the Daytona 24 Hours race.Our goal is to build on that successwith a strategic communications planthat will celebrate this success amonga wide audience of discerning carbuyers and ‘Zoom Zoom’ enthusiasts.Working in conjunction with the WPP agencygroup, Garage Team Mazda, we leverageour expertise through research, marketingcommunications, partnership development,program management and strategy andconsultancy to help maximize current assets, whilealso giving direction for the future. We are proud tobe part of this team as we merge racetrack successwith powerful product marketing.2
“RACE FANS 4 FREEDOMSET OUT TO BUILD ACOMMUNITY OF RACE FANSWHO SHARE SIMILAR COREVALUES, AND IT’S BEEN VERYREWARDING TO WATCHTHEIR COMMUNITY GROW.”In 2012, Race Fans 4 Freedom (RF4F) soughtour expertise to help build relationships withrace fans. Generating awareness to its cause,Race Fans 4 Freedom focused on a messagecentered on the principles of personalresponsibility, teamwork and competitionto engage race fans at-track in a fun, noninvasiveway.We worked to engage race fans throughcongenial brand ambassadors, entertaininggames and useful incentives. Along withdesigning and managing the logistics of oneof the most eye-catching fan experiences inmotorsports, we also organized and executedfan engagement initiatives across multipleAmerican race series.The relationships generated for Race Fans 4Freedom in 2012 laid the groundwork for acommunity that continues to grow in pursuitof celebrating America’s best.LEFT & BOTTOM45RIGHT: RF4F brandedmerchandiseTOP: The RF4F at-trackdisplay transporterMIDDLE: Fansinteracting with RF4Fdisplay at CharlotteMotor SpeedwayQUOTE: CraigHuffman, SeniorDirector, ExperientialMarketing, JMI
Page 3 and 4: Auto racing, bullfighting, and moun
Page 5 and 6: ZAK BROWNFOUNDER & CEOWelcome to th
Page 7 and 8: MOTORSPORTS ANNUAL MOTORSPORTS SPON
Page 9 and 10: LEFT: The CastrolEDGE BMW DTM Carha
Page 11 and 12: Every year thebiggest namesin racin
Page 13 and 14: WE ARE PRIVILEGED TO SERVE SOME OF
Page 15 and 16: In 2011 we helped bring GlaxoSmithK
Page 17 and 18: “JMI IS EXCEPTIONALLY PROUD TOREP
Page 19 and 20: “2012 WAS A STRONG YEAR FOR JOHNN
Page 21 and 22: RIGHT: The LiftMasterGarage at Texa
Page 23: WE WORK IN MOTORSPORTS. DEDICATING
Page 27 and 28: “THROUGH OUR PARTNERSHIP, WE WERE
Page 29 and 30: UBS enjoyed a third fulfilling seas
Page 31 and 32: BELOW: The No. 99 RoushFenway Ford
Page 33 and 34: If God had meant for us to walk, wh
Page 35 and 36: DAVID WEBBPRESIDENT, INTERNATIONALf

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