Auto racing, bullfighting, and mountain climbing are the ... - WPP.com
Auto racing, bullfighting, and mountain climbing are the ... - WPP.com
Auto racing, bullfighting, and mountain climbing are the ... - WPP.com
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LEFT: DIRECTV sponsored<strong>the</strong> Crew Chief of <strong>the</strong>Race Award in 2012RIGHT: DIRECTVsignage at DaytonaInternational Speedwayin Daytona Beach, FLQUOTE: Adam Goodman,Account Executive, JMI“IT’S EXCITING TODISCOVER UNEXPLOREDOPPORTUNITIES INNASCAR’S FLAGSHIP SERIESTHAT DIRECTV CAN TAKEADVANTAGE OF AS THEBRAND CONTINUES ITSOFFICIAL PARTNERSHIPBEYOND 2012.”DIRECTV leverages its Official Partner status withNASCAR to create unique content for subscribers<strong>and</strong> uses <strong>the</strong> television broadcast coverage fromNASCAR races to generate its exclusive HOTPASSchannels. HOTPASS provides an insider’s viewinto four separate drivers during each race of <strong>the</strong>Sprint Cup season. This type of content, whichcan only be found on DIRECTV, has <strong>the</strong>m leaving<strong>the</strong>ir <strong>com</strong>petition in <strong>the</strong> dust as <strong>the</strong> undisputedchampion in sports.The DIRECTV Contingency Program, in conjunctionwith <strong>the</strong> Crew Chief of <strong>the</strong> Year award, hasprovided us with an opportunity to work wi<strong>the</strong>ach race team in <strong>the</strong> Sprint Cup garage on aweek-to-week basis, monitoring participation <strong>and</strong>providing race day support. Whe<strong>the</strong>r it’s HOTPASS,Contingency Program or working on partnershipsthroughout <strong>the</strong> industry, we look forward tobuilding a viable program for DIRECTV in 2013.18
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