Economic Zones World Bi-Monthly Newsletter - Jebel Ali Free Zone

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PAGE 4Jafza Pioneers in Introducing IntelligentInfrastructure in Free ZonesAppoints Cisco as Its Technology ConsultantKTV Middle East Sets tone for itsAggressive Expansion PlanSeeks to Harness Growth through Strategic PartnershipsSenior Jafza and Cisco officials after signing the agreementTo further boost its position as anexcellence-driven customer-centric freezone, Jafza plans to use technologyto offer exceptional value to itsstakeholders. To achieve this, it hasrecently appointed American technologygiant Cisco as its technology consultant.Cisco, as a part of its mandate, willformulate the overall technologystrategy for Jafza’s AED 2 billion iconicConvention Centre Complex. Basedon Cisco’s Connected Real EstateFramework, the Convention CentreComplex will feature intelligent buildingsand infrastructure components, offeringvalue added services that are built on aconverged IP network backbone.Cisco will be responsible for overseeingthe design andimplementation of allreal estate electricalsystems and creatingthe value addedservices catalogue,which will be offered tothe tenantsof the complex.The Cisco ConnectedReal Estate Frameworkwill be based on theInternet Protocol(IP) network as thefourth utility in thedevelopment, inaddition to water, gasand electricity.ANSWER FOR SUDOKUThe concept will allow the ConventionCentre project to realise significantbenefits in process efficiencies,simpler operations, higher workforceproductivity, reduced capital andoperational costs, superior security andan opportunity to offer value addedservices to its clients.Due to be completed by the end of2009, the Convention Centre Complex isspread over an area of 72,000 sq. m. andwill include 22 meeting and conferencerooms, exhibition halls, a 700-seatmodular auditorium, a fitness centre,a recreational area, as well as 22 retailoutlets. The complex will also comprisea twin-tower commercial building thatwill house 1,274 offices, a 322-room fourstar hotel and a 4,100 space car park.One of the KTV facilitiesJafza-based KTV Middle East FZE, theregion’s first LCD TV manufacturer, hasinitiated a strong marketing drive tosecure a firm foothold in the region. As apart of its growth strategy, KTV plans todevelop a strong dealer and distributornetwork, as well as a chain of strategicpartners in the region.“KTV Middle East has pushed forwardits expansion plan by signing a numberof value-driven partnership agreementsrecently,” said Saad Al Khanbashi,General Manager, KTV Middle EastFZCO, commenting on KTV’s growthstrategy in the region. “According to oneof these agreements, KTV Middle Eastwill provide Kuwait-based IntegratedOriental Group (IO Group) with multiscreencentral systems in 48 differentlocations within Kuwait. The KTV systemwill enable IO-Group to control andmanage displays, program inputs andpower on/off from one central locationvia the Internet network. KTV MiddleEast has signed another agreement withDaniel Middle East to jointly launchan in-room communication systemfor the UAE’s hotel sector. The newproduct provides hotel guests with inroomcommunication, information andentertainment options in a computer-lessenvironment through high-definition LCDmonitors,” he added.KTV Middle East FZE is a collaborativeventure between Korea-based KTV GlobalCorporation and Saudi Bin Laden Groupand Abdalla Baroum and Sons Group, forthe Middle East, Asia and Africa region.KTV Middle East FZE was established inJafza in October 2005.In the last one and half years, KTV hasmade impressive inroads into the MiddleEast markets. KTV currently has salesoffices in Saudi Arabia, Kenya, Egyptand Iran.KTV’s current focus is on LCD/PDP,security (CCTV, etc.) and RV products.It has recently launched “Multi ScreenSystem” and “Thin Client Technology”,a next generation Server integratedsolution. It has started production of42-inch multi TV screens with a 2cmframe in its Jafza facility. The Multi-Screen system is capable of displayingimages on any screen size with superiorclarity. These Multi-Screen systems canbe controlled by users remotely from onecontrol centre using specialised software.“It is for the first time that such screensare being produced at a global level inDubai,” said Saad Omar.KTV expects sweeping growth in itssales figures in the coming years. Toefficiently meet this growth KTV plans tobuild a dedicated manufacturing facilityin Jafza. It has already leased an 11,000sq. m. plot in Jafza South for itsstate-of-the-art facility.Mr. Saad Al Khanbashi, GM, KTV ME FZCO
PAGE 5COMPANY NEWSBridgestone Middle East-Africa Sales Doubles in the Last Six YearsExpects Even Better Growth in the Current FiscalJafza-based Bridgestone Middle East &Africa FZE, a fully-owned subsidiary ofBridgestone Corporation, the world’slargest tyre makers, has seen more thana hundred per cent growth in its MiddleEast and Africa sales since the turn ofthis century.“By achieving more than a 15% yearto-yeargrowth, we have retained ourmarket leadership in this region aswell,” said Yujiro Kanahara, PresidentBridgestone Middle East & Africa FZE,commenting on Bridgestone’sconsistent impressive growth.“I believe that the market preferenceof Bridgestone tyres results from ourlong-term commitment to the region,assuring optimum driving safety andsuperior performance even in the mostdemanding market conditions,” headded. Bridgestone has more than a30% market share in the truck and bustyre sector and a 15% market share inthe passenger cars including four wheeldrive tyres in the region.Though Bridgestone as a brand wasknown and present in the Middle Eastfor more than six decades, its first ownlocal office was established in Dubai inthe mid 70s. Bridgestone continued togrow steadily, keeping pace with theeconomic development in the region,ever since.In order to manage its rapidly growingbusiness more efficiently, Bridgestone,in 1999, established Bridgestone MiddleEast FZE in Jafza to look after productplanning, pricing, promotions, dealertraining and product distribution inGCC countries and Iran except SaudiArabia. Bridgestone built its ownfacility in the free zone in 2003, whichcomprised a 12,960 sq. m. state-of-theartwarehouse, an office block and adedicated training centre. The trainingcentre offers a number of need specifictraining modules to provide appropriatetraining to its dealers, distributors,and their sales and service staff, andalso for creating awareness about therole of tyres in driving safety among itsdirect customers. The training centrealso provides time to time training toBridgestone staff in the region.With the custom designed facility inplace Bridgestone continued to showimpressive growth despite trying marketconditions. The growth eventually droveBridgestone to almost double the areaof its warehouse to 23,400 sq. m. in thelast three years.In order to serve this dynamicregion more efficiently, BridgestoneCorporation, in October, 2006established Bridgestone Middle East &Africa FZE as its Middle East & AfricaTyre Business Strategic Business Unit(SBU). The new Jafza-based entity nowcovers more than 70 countries in theMiddle East and Africa region.“The Middle East & Africa SBU has beenset-up to speed up decision makingand action, and optimising regionalstrategy by identifying market trends bycoming close to the customer and themarket,” said Yujiro Kanahara, PresidentBridgestone Middle East & Africa FZE.“The initiative has already made apositive impact on the Bridgestonebusiness in the region, which has postedabout 20% growth in the first half of2007, compared to the same period in2006,” he added.With the new mandate and profileBridgestone seems all set to climb tothe next level of growth despite growingcompetition in the region.Mr. Yujiro Kanahara, President BridgestoneMiddle East & Africa FZE
Page 1 and 2: Issue 7 September/October 2007Jafza
Page 3: PAGE 3Romania Shows Keen Interest i
Page 7 and 8: PAGE 7LOGISTICSDP World-UAE Opens S

Economic Zones World Bi-Monthly Newsletter - Jebel Ali Free Zone

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