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Orange Media Update

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MEDIA NEWSLausanne, 11 October 2002 1/2<strong>Orange</strong> is both aware of its social responsibilities and acts upon themThere’s nothing mutually exclusiveabout profit and social responsibilityFor <strong>Orange</strong> the main focus is on people. That is why <strong>Orange</strong> is introducing a worldwide CorporateSocial Responsibility Programme. The aim of the programme is to be aware of its social responsibilitiesas a company and thus to contribute towards a sustainable development of society.<strong>Orange</strong> UK, <strong>Orange</strong> France and <strong>Orange</strong> Switzerland in Lausanne will be taking part in the pilotproject. <strong>Orange</strong> is the first Swiss telecommunications operator to join the Philias network, whichbrings together socially aware, responsible companies and organisations.<strong>Orange</strong> has now been operating in the Swiss market for a good three years. During this time the mobileoperator has proved that profitability and social responsibility are not mutually exclusive. Quite the contraryin fact. Through a range of partnerships (such as with UNICEF or the Zurich Opera) and projects(such as the working group for environmental issues) <strong>Orange</strong> has already been living and workingaccording to the principles of Corporate Social Responsibility (CSR) for some time. Thanks to these commitments<strong>Orange</strong> Communications SA will be playing a leading role in the <strong>Orange</strong> Group’s worldwideCSR programme.The next steps<strong>Orange</strong> has created a full-time post for Corporate Social Responsibility in Zurich. Gianluca Galdenzi isresponsible for the CSR programme in Switzerland. He will be supported in his demanding role by aworking group made up of representatives from the widest possible range of <strong>Orange</strong>’s activities.“The work group is focused on the collection of key performance indicators and the development of astructured stakeholders dialogue”, explains Gianluca Galdenzi. “This is a pre-requisite for the definition ofthe next steps and the achievement of our goals in this field.”“The <strong>Orange</strong> Group will publish shortly our new Business Principles, that will be the basis of our activitiesworldwide” continues Galdenzi. “The next step will be the publication of our first CSR Report, which willalso allow us to identify projects and activities that may best suit our objectives:- Support activities focused on communications (as our sector of operations), that help people toparticipate more fully in society. We also wish to put our technologies at disposal for this purpose,whenever applicable.- Develop new collaboration opportunities with NGOs and public bodies, based on the “Public PrivatePartnerships” scheme recently highlighted by the Johannesburg World Summit.- Identify new opportunities in area where we are already active (like education and culture), andalso in additional sectors. This in order to combine business development and social growth, andintegrate CSR within our business strategy.


MEDIA NEWSLausanne, 11 October 2002 2/2The Philias FoundationPhilias (www.philias.ch) is both the network for socially responsible companies in Switzerland and theplatform for exchanging ideas and experiences with public institutions and non-profit organisations. 20companies currently belong to the network; now with <strong>Orange</strong> that makes 21. Philias• promotes new approaches to social commitment,• supports exchanges of experience,• develops pilot programmes,• supports companies that want to carry out a thorough analysis of their role in society,• promotes dialogue between companies and their partners to ensure that social responsibility becomesa key issue,• publishes a yearly report listing all the projects and actions that have been completed or are plannedby members.Further Linkswww.orange.chwww.philias.chwww.worldcsr.commore on <strong>Orange</strong>’s partnerships and projectsmore on the Philias Foundationmore on Corporate Social Responsibility<strong>Orange</strong> Communications SAWorld Trade CenterAv. de Gratta-Paille 2Case postale 455CH-1000 Lausanne 30 GreyTherese Wenger, <strong>Media</strong> RelationsPhone +41 21 216 10 16Fax +41 21 216 10 15<strong>Orange</strong> +41 78 787 10 16E-Mail therese.wenger@orange.chInternet www.orange.ch

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