2011 New Releases Catalogue November - Learningemall.com

BULLYINGWORKPLACE BULLYINGMADE SIMPLE: BULLYINGPREVENTION IN THEWORKPLACEWorkplace Bullying Made Simple is a shortbut comprehensive workplace bullyingprevention video that covers every aspectof the important topic in just 5 and a halfminutes.Workplace bullying is not a new problem,but only just recently has the plague ofbullying at work been quantified.Conservative estimates put the loss inproductivity at over a billion dollars in theUSA alone. Decline in employee morale,loss in productivity, employee turnover,health problems and loss in organizationalreputation are just a few of the problemsthat the bullying causes.Item no. : TN00080512Format : DVDDuration : Approx. 5 minutesPrice : USD 295.00BUSINESSLE CIRQUE: A TABLE INIHEAVENDirector: Andrew RossiIn this portrait of Le Cirque founder SirioMaccioni and his three sons, directorAndrew Rossi catches the family at adramatic transition: the closing of therestaurant in 2004, its celebratedre-opening two years later followed by thenerve-wracking wait for restaurant criticsto weigh in on their new incarnation. Amust-see for anyone who is passionateabout food and dining, this film shows us afamily embroiled in the age-old strugglebetween father, sons, tradition andchange.Review "Terrific access…Maccioni is a delightto watch. It makes for great theater." -The New York TimesItem no. : HS10800283Format : DVDDuration : 74 minutesCopyright : 2011Price : USD 195.00THREE STARSDirectors: Lutz HachmeisterFocusing on nine Michelin starred chefsfrom three continents, Three Stars depictsthe everyday drama of life in gourmetrestaurants and includes exclusiveinterviews and behind-the-scenes accessto some of the world's most talented chefsas they work in their gastronomiclaboratories, hunt for exquisite ingredientsin local markets, and gather rare edibleplants along rough coastlines. It revealsthe business of cooking on the highestlevel and highlights the various kitchenroutines and culinary philosophies of chefslike Jean-Georges Vongerichten, YannickAlleno, and Olivier Roellinger.Item no. : EY10800289Format : DVD-RDuration : 94 minutesCopyright : 2011Price : USD 195.00BUSINESS ETHICSBRANDING ILLNESSBy Anne GeorgetA woman in the grip of pre-menstrualdysphoric disease slams grocery cartsoutside a supermarket in frustration. Aconcerned young Japanese woman asksher husband if he has ever been happy.Peppy actors in lab coats reassure theaudience that depression is like "a cold ofthe soul."These are scenes from some of the manypharmaceutical ads that pepper BrandingIllness, an eye-opening documentaryabout how big drug companies creatediseases and then supply the medicationsthat can cure them.It's a reversal of the traditional approach -trying to discover a drug that cures anillness - and one that relies far moreheavily on marketing than on research.The film offers case after startling case ofhow big pharma creates the conversationaround new diseases and then offers upthe solutions. Take pre-menstrualdysphoric disease. It appeared right aboutthe time the patent on Prozac was about toexpire, representing a significant loss ofincome. Enter PMDD. Prozacmanufacturer Eli Lilly rebranded the drug,changed its colour, jacked up the price,and had a potentially profitable newmedication to sell as a treatment for adisease few had ever heard of before.Featuring at times acerbic commentaryfrom experts including physicians,historians and medical anthropologists(among them maverick academic DavidHealy), Branding Illness offersunprecedented insight into the waysillnesses and their potential cures aremarketed. No claim seems too outrageous- whether it's convincing the Japanesethey have widespread depression, urgingmillions of healthy adults they needmedication to lower their cholesterol, oreven proposing that all adults over 50 takea "poly-pill" to lower their risk of commondiseases.In one particularly striking segment, amember of the Dutch Institute for RationalUse of Medicine recounts how her grouppretended to represent a pharmaceuticalcompany and created a fake awarenesscampaign for a drug to treat excessiveflatulence. Their brochures werewelcomed in doctors' offices, their postershung in medical centres, and televisionnews reported on the "problem" and thetreatment available.The Internet is supposed to make medicalinformation more accessible, but as thefilm points out, it's very hard to know whois behind the information users find. Aseemingly innocuous awarenesscampaign could be part of an expensivePR effort. Antoine Vial of the FrenchHealth Regulatory Agency puts acampaign for ankylosing spondylitis underthe microscope, and finds that what itdoesn't say may be more revealing thanwhat it does.And if it's hard for consumers to getaccess to objective opinions, it's no easierfor independent-minded academics.Medical anthropologist Kalman Applbaumsays 80% of clinical trials and 97% of themost influential clinical trials arecommercially funded.Even science has become a tool toadvance the sales of drugs.Item no. : PK03100743Format : DVD (Color)Duration : 52 minutesCopyright : 2010Price : USD 390.00BUSINESSSTRATEGYGETTING FROM LITTLEBETS TO BIGBREAKTHROUGHSWith Peter Sims________________________________________________________________________________________________________Learning Rendezvous LimitedEmail: inquiry@learningemall.com Websites: http://www.learningemall.com & http://www.learningemall.com.hkWhat do Bill Hewlett, Chris Rock, andJeff Bezos have in common?How risk-averse organizations cancapitalize on design school principles.Overcoming psychological barriers tocreative experimentation.Much like the standup comedian who testsand refines jokes in small clubs beforerolling them out to a television audience,most successful entrepreneurs don't beginwith brilliant ideas: they discover themthrough a deliberate process of creativetrial and error. From his research oninnovative leaders—from Apple, 3M,Toyota, and Starbucks, to the U.S. Army'scounterinsurgency strategists, to artistsand even standup comics—Peter Simsfound they shared a surprisingly similarapproach.These innovators methodically take smallexperimental ideas through a process oftesting, failure, and refinement. Theirlow-risk "little bets" provide criticalinformation for multiple iterations andsuccessive small wins that eventually leadto creative breakthroughs. Pixar, forexample, was acquired by Steve Jobs as ahardware company, but its peripheral andlow-risk experimentation in short animatedfilms over several years ultimately led it topivot to full-length filmmaking and the50