2011 New Releases Catalogue November - Learningemall.com

Format : DVDDuration : 20 minutesAudience : Grades 9 - College &General Interest for AdultsPrice : USD 50.00STANISLAVSKY FROM THEOUTSIDE IN REACT & ACT:ATHE WEIGHT MODELExplains how Psychological Weight isdifferent than your Physical Weight. Vitalfor applying to character work and foracting in commercials.Teaches: Light weight; Heavy weight;Equal weight.Item no. : TZ01970426Format : DVDDuration : 9 minutesAudience : Grades 9 - College &General Interest for AdultsPrice : USD 50.00ADVERTISING ANDMARKETINGBRANDING ILLNESSBy Anne GeorgetA woman in the grip of pre-menstrualdysphoric disease slams grocery cartsoutside a supermarket in frustration. Aconcerned young Japanese woman asksher husband if he has ever been happy.Peppy actors in lab coats reassure theaudience that depression is like "a cold ofthe soul."These are scenes from some of the manypharmaceutical ads that pepper BrandingIllness, an eye-opening documentaryabout how big drug companies creatediseases and then supply the medicationsthat can cure them.It's a reversal of the traditional approach -trying to discover a drug that cures anillness - and one that relies far moreheavily on marketing than on research.The film offers case after startling case ofhow big pharma creates the conversationaround new diseases and then offers upthe solutions. Take pre-menstrualdysphoric disease. It appeared right aboutthe time the patent on Prozac was about toexpire, representing a significant loss ofincome. Enter PMDD. Prozacmanufacturer Eli Lilly rebranded the drug,changed its colour, jacked up the price,and had a potentially profitable newmedication to sell as a treatment for adisease few had ever heard of before.Featuring at times acerbic commentaryfrom experts including physicians,historians and medical anthropologists(among them maverick academic DavidHealy), Branding Illness offersunprecedented insight into the waysillnesses and their potential cures aremarketed. No claim seems too outrageous- whether it's convincing the Japanesethey have widespread depression, urgingmillions of healthy adults they needmedication to lower their cholesterol, oreven proposing that all adults over 50 takea "poly-pill" to lower their risk of commondiseases.In one particularly striking segment, amember of the Dutch Institute for RationalUse of Medicine recounts how her grouppretended to represent a pharmaceuticalcompany and created a fake awarenesscampaign for a drug to treat excessiveflatulence. Their brochures werewelcomed in doctors' offices, their postershung in medical centres, and televisionnews reported on the "problem" and thetreatment available.The Internet is supposed to make medicalinformation more accessible, but as thefilm points out, it's very hard to know whois behind the information users find. Aseemingly innocuous awarenesscampaign could be part of an expensivePR effort. Antoine Vial of the FrenchHealth Regulatory Agency puts acampaign for ankylosing spondylitis underthe microscope, and finds that what itdoesn't say may be more revealing thanwhat it does.And if it's hard for consumers to getaccess to objective opinions, it's no easierfor independent-minded academics.Medical anthropologist Kalman Applbaumsays 80% of clinical trials and 97% of themost influential clinical trials arecommercially funded.Even science has become a tool toadvance the sales of drugs.Item no. : PK03100743Format : DVD (Color)Duration : 52 minutesCopyright : 2010Price : USD 390.00AFRICAANATSUI AT WORK: EIGHTSHORTS FOR MUSEUMSAND CLASSROOMSDirected by Susan VogelA swift instructive look at the artistdemonstrating his process, and discussinghis theories. Eight short, pointedsequences are designed for use inclassrooms and museums either asstand-alone shorts, or as a 28-minute film."Anatsui at Work" was shot on threecontinents over two years with "FoldCrumple Crush" with little duplicationaside from condensed sequences of thestudio work. The eight shorts explorespecific media and follow Anatsui creatingart in Nsukka and installing one of his mostambitious works on the facade of thePalazzo Fortuny Museum in Venice. Thesections are:Materials – From the Environment. InNsukka, Nigeria, we hear Anatsui talkabout his relationship to materials and hisuse of "things that have been usedbefore." The camera follows the artist to ateeming Nigerian recycling market, then tothe modest distillery where he buys liquorbottle-tops, and to the rural yard where hefound old mortars. Two of his NsukkaUniversity colleagues enlarge uponAnatsui's philosophy. (4:54)Pottery – Tradition and Modernity.Handling three of his seminal "BrokenPots," and showing them to the camera,the artist describes his technique and talksabout pottery as a metaphor for life. (2:43)lWood – The Non-fixed Form. Anatsuiwalks through a Nigerian lumber marketand talks about his work with chainsawand wood. His wood wall reliefs aredeliberately composed of separate boardsthat are not joined together. Back in thestudio, while deftly rearranging the boardsof a wall piece, he says his hope is to bringout creativity in others. Gazing at the wallpiece he has radically transformed,Anatsui admits that most people don'thave the courage to do this. (3:55)Outdoor Sculpture – University of NigeriaNsukka. On the campus Anatsui walksaround two monuments he created around1980 which expressed his thoughts aboutthe benefits—and risks—of science. (1:48)Tin Can Lids – Shaping and Reshaping.Taking a single sheet of lids from his "PeakProject" sculpture, Anatsui twists andprops it up this way and that till it takes a"Fairly OK" form. He explains that there isno permanent form. (3:26)The Studio Process – Many Hands. Insidethe Nsukka studio, assistants explain howthey are organized, and how they makethe labor intensive "blocks" with whichAnatsui constructs his hangings. Theydemonstrate and name many of thedifferent treatments that Anatsui hasinvented to create rich and varied textures.(4:42)Composing – Shifting and Arranging.Working on the studio floor we watch theculmination of the creative process.Anatsui orchestrates a dozen assistantsand scores of "blocks" out compose whatwill become a huge hanging. (3:52)The Nomadic Aesthetic – Freedom toMove [Palazzo Fortuny]. In Venice wewatch Anatsui shifting and changing thevast bottle-top sculpture he has drapedover the entire facade of the PalazzoFortuny Museum. He explains how histhinking takes shape in his art andruminates about the connection betweenhis philosophy of art and his life. Shot inVenice and Skowhegan, Maine. (3:33)Item no. : GF03100717Format : DVD (Color)Duration : 28 minutesCopyright : 2011Price : USD 398.00________________________________________________________________________________________________________Learning Rendezvous LimitedEmail: inquiry@learningemall.com Websites: http://www.learningemall.com & http://www.learningemall.com.hk5