Content Submission Content Submission Guidelines - California ...
Content Submission Content Submission Guidelines - California ...
Content Submission Content Submission Guidelines - California ...
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How Rural Can Contribute• Rural tourism is an important part of CA economy and tourism• Provides opportunities for agritourism, outdoor activities, food/wineexperiences, and more• Visitors search out new experiences –rural destinations consistentlydeliver• One of CTTC’s continued goals –promote rural <strong>California</strong>’s existingdestinations, events, cultural heritage sites, and recreational facilities• Share information about activities/attractions, events, businesses,accommodations, and other news• Submit content via the Visit<strong>California</strong>.com lf <strong>Content</strong> <strong>Submission</strong> Tool(CST)• Join the conversation and post updates on CTTC social media channels:• Facebook.com/VisitCAcom/VisitCA• Twitter.com/CATourism• Flickr.com/groups/visitca• YouTube.com/CATourism
Types of <strong>Content</strong>Must Sees• Top‐of the‐line attractions/destinations• Things you just can’t missExample• Well‐known historical sitesInside Scoops• What’s new, what’s cool• Insider’s information on the best of CAExample• Lavender fields in the shadow of Mt. ShastaTrip Ideas• Itineraries packed with wide range ofdestinations• Can focus on region or on particular activity orinterestExample• Wine‐lover’s road trip through Sonoma
Types of <strong>Content</strong>Events• Includes food & wine festivals/events• Art shows, performances, sporting events• So much moreBusiness Listings• Listings for attractions, accommodations,travel services, restaurants, and otherrelevant businesses<strong>California</strong> Fives• The best of the Golden State• Created by locals, tour operators, anyonewith five great travel stops to share• 5 favorite beaches, 5 favorite places towatch the sunset, 5 great roadside diners
<strong>Content</strong> <strong>Submission</strong> <strong>Guidelines</strong>•All content must be original•Must be of interest to the general traveling public•Must be tourism related•Must not be overly commercial•Events must be able to hold a minimum of 100 people•Events should be posted at least 6 weeks in advance•Images must be high quality (600x400) and horizontal•There is no guarantee that content will be published (it is up to CTTC editors and staff)Word Counts•Editorials (Must Sees, Inside Scoops) – 250 words; Events – 120 wordsTimeline for <strong>Submission</strong>s Publication•Events –2 weeks•Editorials – quarterly•Trip p Ideas – quarterly•Business Listings –4‐6 weeks•<strong>California</strong> Fives –1 business day<strong>Submission</strong>s are due by: Spring – due Jan. 15; Summer – due Apr. 15; Fall – due July 15; Winter –y p g ; p ; y ;due Oct. 15
How to Use <strong>Content</strong> <strong>Submission</strong> ToolThere are two ways to access the<strong>Content</strong> <strong>Submission</strong> Tool:•Click on “<strong>California</strong> TourismIndustry Site” at the bottom rightof www.visitcalifornia.com•Go towww.tourism.visitcalifornia.comand click on the orange “New<strong>Submission</strong>” button.
How to Use <strong>Content</strong> <strong>Submission</strong> ToolFill in information.Be sure to click boxes:•stating g you are the owner of thecontent•stating you accept the conditionsClick on the “Next” button andfollow the instructions on thefollowing pages•Details•Categories•Confirm•Contact information and SubmitThere is no guarantee thatcontent will be published (it is upto the discretion of CTTC staff andeditors).
Questions?Please feel free to contact Lucas Himovitz, <strong>Content</strong> Coordinator, at916.319.5436 or lhimovitz@visitcalifornia.com with any questions or forassistance it with the process.
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