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When Duke Kessling operated Duke’sGolf II out of his Oakland Avenue locationin Rock Hill, SC he had everythingyou need right at his fingertips…literally.Packing a wide array of golf equipmentand accessories into 2.000 squarefeet of space was a real trick, but nowhis new location is a “pleasant treat”.Local Golf BusinessDuke’s Golf II Spreads OutWith New Rock Hill LocationSand-filled putting green helps customers getjust right feel before buying.Duke’s Golf II opened the doors oftheir new location at 1110 Cherry Road,in front of the Winthrop Coliseum latelast month. Now with 5300 square feetof display, practice and storage space,Kessling has room to stretch out.“We needed this space to improveour customer service for selection andfitting of golf equipment,” said Kesslingon a recent tour of the new building.“The sand-filled putting green, the electronicequipped hitting bays and the organizeddisplay racks have helpedincrease our customer’s comfort and theacceptability as a full-service golf store.”Duke's Golf II is the only one of itskind in Rock Hill. Most area golfcourses and superstores carry golf supplies,but as an independently-owned retailstore with equipment, supplies,apparel and a repair service, Kesslingbelieves he can now give customerseven better personal services in theirgolf buying efforts.“ When someone walks in toDuke’s, we want to put them at easewith personal help and direction,” saidKessling while arranging additionalclubs he’s able to display. “ With ournew practice bays, we can offer our expertiseon the correct club to fit theirgame andcustomers can try out the clubs beforethey buy. Just buying offa rack and hoping it’s theright club is a thing of thepast at Duke’s.”The sand-filled puttergreen is focus point ofDuke’s Golf’s new locationin the Cherry PlazaShopping Center. Thislong fibered thick carpetacts like a real puttinggreen, allowing thegolfers to select from hundredsof putter styles andget a real feel of the newshort-stick before theytake it home.Kessling takes trade ins, which hasresulted in a wide variety of used clubsto choice from in special display areanear the practice nets, featuring all of theBy: Sam SmithRacks of Irons Caption: 5300 square feet ofspace gives Duke's Golf excellent display roomname brands drivers and irons. In addition,golf accessories, men’s andwomen’s golf apparel, headgear, golfballs, gloves, practice gadgets and awide selection of shoes now have spaceto ‘shine’ in Duke’s wide-open spaces.If all that traditional golf equipmentwasn’t enough to fill up the new Duke’sGolf, Kessling has added a completeline of Disc Golf equipment. As the officialInnova Disc Golf dealer in RockHill, Duke’s will cater to the growingDisc Golf business in an area whereseveral National Disc Golf Tournamentshave been staged over the past decade.So if you go by the old location onOakland and things look a little dead,fear not Duke’s Golf II is alive and wellin their new “digs” at 1110 Cherry Road,Rock Hill, SC., in front of the WinthropColiseum. For question on golf equipmentthat you need for a busy season,call Duke’s at 803-327-2005.____________________________________________________________________________ CAROLINA GOLF JOURNAL - SUMMER 2010 – 27