Campaigns - Arrive Alive

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ARRIVE ALIVEPRI WORLD CONGRESS, ABU DHABI,UAE, 26 TO 29 MarchStrategy Overview & Festive SeasonNov 2005 – January 2006Mr Ntau Letebele, Director: <strong>Campaigns</strong> (SouthAfrica)
Road Traffic Scenario• Licensed vehicles: 7.9 million;• Licensed drivers: 6.9 million;• Total road network: 650 000 kms;• Annual vehicle kms traveled: 20.4 billion kms;Road accidents scenario:• Over 700 000 accidents from minor to fatal;• Of these 36 000 are serious or fatal;• 12 000 fatalities annual• Total cost of road accidents to economy: R36 Billions orUSD $5.7 billion
Page 1: Xth PRI World Congress - Road Safet
Page 5 and 6: Campaign Objectives• To introduce
Page 7 and 8: Fatal crashes:December 2005• More
Page 9 and 10: Themes• Why strong media focus: p
Page 11 and 12: Stakeholder activities• Law enfor
Page 14 and 15: Law Enforcement SummaryEnforcementO

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