Campaigns - Arrive Alive

Campaign Objectives• To introduce and communicate the importance of coresponsibilityof all road users and stakeholders toreduce the number of crashes on OUR roads;• To increase road safety awareness to road users(drivers, passengers and pedestrians)• Primary aim:- Reduce road traffic infringements, and the resultantcrashes, injuries and fatalities by 5% as compared toprevious year;- Combine education, information and enforcement toensure law compliance;