Campaigns - Arrive Alive
Campaigns - Arrive Alive
Campaigns - Arrive Alive
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Campaign Background• <strong>Arrive</strong> <strong>Alive</strong> – South Africa’s road safety brand name;• South Africans living in a violent society and switch offwhen being confronted with violent messages – impactof <strong>Arrive</strong> <strong>Alive</strong> messages negatively affected;• Violent messages increases the distance betweenmessage and audience;• UNIARC (Univ. of KZN) research 2003/04 shows that<strong>Arrive</strong> <strong>Alive</strong> messages were seen/heard and understoodby most people (70%), but added that EnforcementActivities were lacking.
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