<str<strong>on</strong>g>Teen</str<strong>on</strong>g> <str<strong>on</strong>g>Girls</str<strong>on</strong>g> <strong>on</strong> <strong>Business</strong>: Are They Being Empowered?experiences that would introduce them to careers in thisarea. Hispanic girls may therefore feel less c<strong>on</strong>fident abouttheir chances for success in a stereotypical business world.However, they understand the power of business in manyrespects, and are eager to take <strong>on</strong> the challenge of havingtheir own business.“I really d<strong>on</strong>’t like the way . . . the wholebusiness world is right now. So I’m kind ofthinking I’ll kind of change it.”-Latina High School GirlThe Power of Latinas as Future <strong>Business</strong> Leaders!There are over 30 milli<strong>on</strong> people of Hispanic origin in theUnited States today. This important group represents <strong>on</strong>e ofthe fastest growing segments of the populati<strong>on</strong>; it is forecastedto account for almost 20% of all people living in thiscountry by 2025. 28 Our study included a sample of 530 selfidentifiedHispanic girls in middle and high schools aroundthe United States. This robust sample allowed us to delvedeeper into some of the unique characteristics of thisimportant group.The Latinas in our sample stood out for the strength of theirambiti<strong>on</strong>s and values. They are driven most to strive forfinancial security, and as young women they fully intend totake a major role in supporting themselves and their families.Over 90% of Hispanic girls in our sample live in zip codeswhere the median household income is under $50,000, suggestingthis drive is at least in part due to the ec<strong>on</strong>omic realitiesof their daily lives. Latinas were passi<strong>on</strong>ate in theirdesire to use their educati<strong>on</strong> to move up the ec<strong>on</strong>omic ladderand avoid the trap that many of their parents face.But Latinas in our study do not just care about doing well.They care about making a difference. A full 85% want theircareers to matter by helping others, and many talk abouttheir desire to fight social injustice and inequality. And theseare not young women who shy away from resp<strong>on</strong>sibility–theyvalue being the boss more than any other group.When prompted, almost 50% of Latinas are eager to take<strong>on</strong> the challenge and benefits of entrepreneurship. Latinasare positive about business, believing it will be well paying,exciting, and satisfying. And they feel businesses arerespected and do good for their communities. But they arethe least likely to sp<strong>on</strong>taneously list a career in business.Interestingly, Latinas rated themselves lowest of girls of allracial/ethnic identities <strong>on</strong> a number of different skills relatedto business success, suggesting they may lack self-c<strong>on</strong>fidencein some critical areas. And they are less likely tohave exposure to leadership opportunities through teamsand clubs, and less likely to have the positive effects ofparental role models in business. Latinas rely heavily <strong>on</strong>their schools for career advice, so teachers and guidancecounselors can play a vital role.With str<strong>on</strong>g values and drive, these are exactly the typesyoung women we want to attract to business. We need tomake sure that business is top of mind for them. We mustcare about empowering this promising and passi<strong>on</strong>ategroup of women by giving them the skills, c<strong>on</strong>fidence, andopportunities to help them feel they are prepared to succeedin business.“And actually when you have your ownbusiness, you feel str<strong>on</strong>ger, like‘ooh, I’m macho,’ you know?”-Latina High School Girl“That’s why my dad wants me to stayfocused <strong>on</strong> school, because he doesn’t wantme to become the average Latino.”-Latina High School Girl28U.S. Census Bureau Web site. Statistical Abstract <strong>on</strong> the United States. Available at:http://www.census.gov/prod/2002pubs. Accessed <strong>on</strong> February 10, 2002.29
<str<strong>on</strong>g>Teen</str<strong>on</strong>g> <str<strong>on</strong>g>Girls</str<strong>on</strong>g> <strong>on</strong> <strong>Business</strong>: Are They Being Empowered?“Oprah . . . she’s like <strong>on</strong>e of the greatestentrepreneurs I think of out there.She’s the first woman billi<strong>on</strong>aire . . . . And Ireally admire her and her business skills.”-African American High School Girl“I want to be my own boss . . . . That’s whenI’ve reached like my highest level of success,when I’m taking . . . charge of everything,where I’m the boss.”-African American High School Girl“You make a lot of m<strong>on</strong>ey if you like work inbusiness or you’re an entrepreneur.”-African American High School GirlAfrican American girls drawn to all business careersAfrican American girls are also positively inclined towardsbusiness and business careers. Like Hispanic girls, they havestr<strong>on</strong>g values and ambiti<strong>on</strong>s, and see business careers as aroute to achieving both of these. They have a positive attitudetoward businesses in general, and are particularly excitedabout starting their own businesses. Unlike Hispanicgirls, however, when asked directly, they feel reas<strong>on</strong>ably positiveabout being in management (36% extremely or somewhatinterested). This may in part be due to a greater percentageof parents in business careers (25% of fathers and25% of mothers) or to broader experience in outside jobs,teams, and social groups. African American girls also ratedthemselves the highest of all groups in leadership skills associatedwith success in business.Asian American girls attracted to businessOut of all four racial/ethnic groups studied, Asian Americansindicated the str<strong>on</strong>gest top of mind interest in business.When asked to tell us what career they were most interestedin, 16% listed some sort of business career, compared to 9%for all girls in our sample. They were also more likely thanany other group to resp<strong>on</strong>d positively to the direct questi<strong>on</strong>about interest in business or management, with 42% sayingthey were extremely or somewhat interested. However, theywere less inclined than other groups to believe that businesseswere h<strong>on</strong>est or ethical or were good for their communities.And, even though 41% showed str<strong>on</strong>g interest in startingtheir own business, this was significantly less than theHispanic or African American girls. Nevertheless, overallthese girls showed a str<strong>on</strong>g inclinati<strong>on</strong> towards pursuing abusiness career.White/Caucasian girls ambivalent about businessOur largest group, White/Caucasian girls, present a c<strong>on</strong>sistentpicture with respect to their attitudes toward businesscareers. They tend to be more skeptical and have less positiveimpressi<strong>on</strong>s of business, especially when it comes toh<strong>on</strong>esty and ethics. They also feel they would be less excitedor satisfied than other groups to have a job in business.While they think they would be reas<strong>on</strong>ably well paid, making“lots of m<strong>on</strong>ey” is not as important a career goal as it isto girls of color. In additi<strong>on</strong>, they feel that a job in businesswould be quite stressful. Interestingly, these girls are mostlikely to have fathers in business careers (42%), and may feel30