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physicsworld.comThe laser at 50: A cultural historyDanjaq/EON/UA/The Kobal Collectionyears later when a research group at General Electricsaw laser action from an electrical diode made of thesemiconductor gallium arsenide. That first laser diodehas since mushroomed into a versatile family of smalldevices that covers a wide range of wavelengths andpowers. The diode laser quickly became the most pre -valent type of laser, and still is to this day – accordingto a recent market survey, 733 million of them were soldin 2004.Better living through lasersAs various types of laser became available, and differentuses for them were developed, these devices en teredour lives to an extraordinary extent. While Maiman wasPhysics World May 2010dismayed that his invention was immediately called a“death ray” in a sensationalist newspaper headline,lasers powerful enough to be used as weapons wouldnot be seen for another 20 years. Indeed, the most widespreadversions are compact units typically producingmere milliwatts.A decade and a half after their invention, HeNelasers, and then diode lasers, would become the basisof bar-code scanning – the computerized registrationof the black and white pattern that identifies a productaccording to its universal product code (UPC). Theidea of automating such data for use in sales and inventoryoriginated in the 1930s, but it was not until 1974that the first in-service laser scanning of an item with aDo you expect meto talk?James Bond is heldcaptive by Goldfingerand his sci-fi redlaser that can cutthrough gold.17

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