Grower Research $$$ at work - Citrus Research Board
Grower Research $$$ at work - Citrus Research Board
Grower Research $$$ at work - Citrus Research Board
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The CA Standard shows a predictable linearprogression – as the score improves so doesconsumer acceptanceCurrent m<strong>at</strong>urity standards do not deliver fruit th<strong>at</strong> ensures consumers would want to repurchasePercentage of consumers who “would purchase” 1R<strong>at</strong>ioThe California Standard8080R 2 = 93%60604040202008.1 -8.58.6 -9.09.1 -9.59.6 -10.010.1 -10.510.6 -11.011.1 -11.511.6 -1212.1 -12.5072 - 83 84 - 91 92 - 99 100 -107108 -116117 -124125 -132133 -155R<strong>at</strong>io is not predictable (exhibits no logicalp<strong>at</strong>tern) in determining purchase intent . . .. . . while the CA Standard exhibits 90%+accuracy in determining purchase intentThe California Standard moreaccur<strong>at</strong>ely predicts purchase intent1. 2009 Tragon Study83
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