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jacobson's collection - Grosse Pointe Historical Society

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Jacobson’sHJD 12/2002CONTENTSSERIES I: Advertisements 1974-1985This series covers the various methods of outside advertising used by Jacobson’s to promote thestore in The Village of <strong>Grosse</strong> <strong>Pointe</strong> as well as elsewhere in Michigan. Included are selectedads for both events and merchandise as well as schedules for future promotions especially via thelocal newspaper, <strong>Grosse</strong> <strong>Pointe</strong> News.Box I1. Clippings 1974-19752. Clippings 1976-19813. Clippings 1982-19854. Planning 1979; Nov 1982-Apr 19835. Planning May 1983-Jan 1985SERIES II: Sales Promotions 1974-1985To attract customers, Jacobson’s cooperated with local communities like <strong>Grosse</strong> <strong>Pointe</strong> inplanning special events and sponsoring local programs. In addition to traditional fashion shows,promotional activities and topical displays, the store encouraged local groups like the <strong>Grosse</strong><strong>Pointe</strong> Symphony, Bon Secours Assistance League and Junior League of Detroit to use thebuilding for fundraising. This series reflects both in-store and community involvement as seenin invitations, brochures, schedules for statewide promotions in Jacobson stores, memos,correspondence and budgets.Box II1. 1974-19772. 1978-August 19793. 19804. 1981 January-May5. 1981 July-December6. 1982 January - April7. 1982 May-DecemberBox III8. 1983-1984 Special Events Calendar9. 1983 January-June10. 1983 July-December11. 1984 January-May12. 1984 May-December13. 1985 January-March14. 1985 April-June4

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