Inditex

INDITEXZARA SKHUABAN PULL AND BEAR MASSIMO DUTTI BERSHKA STRADIVARIUS OYSHO ZARA HOMEThe usual way of entering a new market is to start with a small nember of stores, which canexplore the possibilities of a specific country in order to gain a critical mass of customers. Thenew formats incorporated into the Group since 1991 share the same international approachas Zara -in fact, that is one of their fundamental characteristics. As a result, all of them havegrown simultaneously in Spain and in other countries. In most cases, Zara has been the firstchain to break into new countries, accumulating experience which has helped the laterimplementation of the rest of the concepts. This accumulated experience has also allowed theaccelerated international expansion of the more recently created chains.SALES BY GEOGRAPHICAL AREAS / 200636.9%11%Spain8.9%Rest of EuropeAmericaRest of the world40.6%14press dossierINDITEX