Inditex

INDITEXZARA SKHUABAN PULL AND BEAR MASSIMO DUTTI BERSHKA STRADIVARIUS OYSHO ZARA HOMESALES FORMATS: ZARAZara (www.zara.com), whose first store opened in 1975 in A Coruña (Spain), is present in 63countries, with a network of more than 1.000 stores, ideally located in major cities. Its internationalpresence clearly shows that national frontiers are no impediment to sharing a single fashionculture. Zara moves with society, dressing the ideas, trends and tastes that society itself hascreated. This is the key to its success among people, cultures and generations that, despite theirdifferences, all share a special feeling for fashion.With a creative team of more than 200 professionals, Zara’s design process is closely linked tothe public. Information travels from the stores to the design teams, transmitting the demandsand concerns of the customers. The vertical integration of activities (design, production, logistics,and sales in the company’s own stores) means Zara is flexible and fast in adapting to the market.Its model is characterised by continuous product renovation: new articles reach the stores twicea week. Zara pays special attention to the design of its stores, its shop windows and interiordecor, and locates them in the best sites of major shopping districts. Its central services arelocated in Arteixo (A Coruña).ZARA20062005No. of storesTurnover*% international sales% of Inditex9905,35272.365.38524,480.868.965.9* in millions of euros8press dossierINDITEX