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A Better Way to Recycle: co-operative and community ... - Urbed

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A <strong>Better</strong> <strong>Way</strong><strong>to</strong> <strong>Recycle</strong>:<strong>co</strong>-<strong>operative</strong> <strong>and</strong><strong>co</strong>mmunityapproaches <strong>to</strong>recyclinga study bythe National Centre for Business & Sustainability


A <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong>:<strong>co</strong>-<strong>operative</strong> <strong>and</strong> <strong>co</strong>mmunityapproaches <strong>to</strong> recyclingA STUDY BYTHE NATIONAL CENTRE FOR BUSINESS & SUSTAINABILITYPUBLISHED BY


A <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong>The author of A <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> is Erik Bichard assisted by his <strong>co</strong>lleagues Liz Martin <strong>and</strong> LeeAllman, <strong>and</strong> Nick Dodd of URBED. Erik is Chief Executive of the National Centre for Business &Sustainability, a not-for-profit sustainable solutions organisation set up as a partnership between theCo-<strong>operative</strong> Bank <strong>and</strong> the Universities of Greater Manchester. Erik has had a varied academic <strong>and</strong>professional career en<strong>co</strong>mpassing sustainable management systems, behavioural change, socialac<strong>co</strong>unting <strong>and</strong> environmental impact appraisal. He lives in Liverpool with his wife <strong>and</strong> threedaughters.This publication arose from work led by the Sustainability Working Group of the New Ventures Panel,of which Erik Bichard, the author, is a member.The New Ventures Panel is a <strong>co</strong>mmittee of individuals drawn from across the wider <strong>co</strong>-<strong>operative</strong>movement charged with the task of thinking about innovation in existing <strong>co</strong>-<strong>operative</strong> businesses,new opportunities for <strong>co</strong>-<strong>operative</strong> <strong>co</strong>lonisation <strong>and</strong> ways in which the <strong>co</strong>-<strong>operative</strong> advantage canmake a difference <strong>to</strong> business performance <strong>and</strong> the delivery of services. Its aim is <strong>to</strong> identify newopportunities in appropriate areas of the e<strong>co</strong>nomy that have the potential <strong>to</strong> be successful <strong>co</strong>-<strong>operative</strong>ventures. For further information <strong>co</strong>ntact helen.seymour@<strong>co</strong><strong>operative</strong>s-uk.<strong>co</strong>opThe Innovation <strong>and</strong> Development Fund, supported by <strong>co</strong>-<strong>operative</strong> societies <strong>and</strong> managed byCo-<strong>operative</strong>s UK , <strong>co</strong>ntributed <strong>to</strong> the development of this publication. These societies are Lin<strong>co</strong>lnshireCo-<strong>operative</strong> Ltd, Mid<strong>co</strong>unties Co-<strong>operative</strong> Ltd <strong>and</strong> the Channel Isl<strong>and</strong>s Co-<strong>operative</strong> Ltd. Manythanks go <strong>to</strong> them.This is the se<strong>co</strong>nd publication from Co-<strong>operative</strong> Action, the foundation for the promotion <strong>and</strong>development of <strong>co</strong>-<strong>operative</strong> solutions <strong>to</strong> <strong>co</strong>mmunity challenges.© All rights reserved. No part of this publication may be reproduced in any form, or by anymeans, without the prior permission of the publisher. Co-<strong>operative</strong> Action, PO Box 53,Manchester, M60 4ESRegistered number: 4495012, Engl<strong>and</strong> & WalesIf you wish <strong>to</strong> refer <strong>to</strong>, or reproduce from, any of thematerial <strong>co</strong>ntained herein, please <strong>co</strong>ntact:Co-<strong>operative</strong> Action, PO Box 53, Manchester, M60 4ESMay 2006 ISBN 0-9548652-1-9All pho<strong>to</strong>s <strong>co</strong>urtesy of <strong>Recycle</strong>Now Partners except where otherwise specifiedDesigned by Alpha Communication Ltd, a worker <strong>co</strong>-<strong>operative</strong>2The National Centre for Business & Sustainability


ContentsForeword 51 Introduction 72. The waste problem 92.1 The scale of the problem 92.2 Municipal waste 102.3 Commercial <strong>and</strong> industrial waste 112.4 Construction <strong>and</strong> demolition waste 123. The recycling opportunity 143.1 From waste material <strong>to</strong> raw material 143.2 How policies <strong>and</strong> legislation have created a recycling market 143.3 The business opportunities for recycling 203.4 E<strong>co</strong>nomies of scale 254. Community recycling: a way forward 304.1 The <strong>co</strong>mmunity waste sec<strong>to</strong>r 304.2 The <strong>co</strong>-<strong>operative</strong> advantage 344.3 A <strong>co</strong>-<strong>operative</strong> approach <strong>to</strong> recycling 355. Engaging <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies in recycling 395.1 Introduction 395.2 Current waste management practices 405.3 Closed-loop recycling 435.4 Next steps 45Notes 46A <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 3


ContentsFiguresFig. 1: Estimated <strong>to</strong>tal waste in UK by sec<strong>to</strong>r, 2002/03 9Fig. 2: Management of municipal waste, Engl<strong>and</strong>, 2003/04 10Fig. 3: Types of materials recycled from households in Engl<strong>and</strong>, 2002/03 11Fig. 4: Management of <strong>co</strong>nstruction <strong>and</strong> demolition wastes in Engl<strong>and</strong> <strong>and</strong> Wales, 1999 <strong>and</strong> 2001 13Fig. 5: The waste management hierarchy 17Fig. 6: Timeline for UK recycling targets 18BoxesBox 1: UK waste legislation 15Box 2: European waste legislation 16Box 3: Government initiatives <strong>to</strong> accelerate recycling rates 19Box 4: Community Recycling <strong>and</strong> Resource Re<strong>co</strong>very (California, USA) 22Box 5: ECT Recycling (London, Engl<strong>and</strong>) 23Box 6: FRC Group (Liverpool, Engl<strong>and</strong>) 24Box 7: Bronx Community Paper Company (New York, USA) 25Box 8: Lintrup Biogas Co-<strong>operative</strong> (Zeal<strong>and</strong>, Denmark) 26Box 9: WasteCap food waste <strong>co</strong>-<strong>operative</strong> (Bos<strong>to</strong>n, USA) 27Box 10: East London Community Recycling Partnership (London, Engl<strong>and</strong>) 29Box 11: Tower Hamlets Community Recycling Consortium (London, Engl<strong>and</strong>) 31Box 12: Magpie Recycling Co-<strong>operative</strong> Ltd (Brigh<strong>to</strong>n, Engl<strong>and</strong>) 32Box 13: Öko-Service (Graz, Austria) 33Box 14: A <strong>co</strong>-<strong>operative</strong> is…. 34Box 15: Kitakyushu ELV Co-<strong>operative</strong> Association (Kitakyushu, Japan) 36Box 16: Sundance Renewables (Carmarthenshire, Wales) 37Box 17: The Co-<strong>operative</strong> Group (Manchester, UK) 42Box 18: Japanese Consumers’ Co-<strong>operative</strong> Union (JCCU) 43Box 19: Sabonso Co-<strong>operative</strong> (Kawasaki, Japan) 444The National Centre for Business & Sustainability


6The National Centre for Business & Sustainability


1. Introduction1. IntroductionWaste management is fast be<strong>co</strong>ming a keypolitical issue. The debate about waste spans theentire sustainability agenda. If we get it right, weprotect the environment, provide jobs <strong>and</strong>maintain social harmony within all our<strong>co</strong>mmunities. If we get it wrong, we face highertax bills, create inequality <strong>and</strong> <strong>co</strong>ntribute <strong>to</strong>degraded environmental <strong>co</strong>nditions.For centuries the UK has dropped its waste in<strong>to</strong>large holes in the ground, called l<strong>and</strong>fill sites.L<strong>and</strong>fill was <strong>co</strong>nvenient <strong>and</strong> relatively cheap. Butnow that option is fast disappearing. Europeanlaws are requiring more waste <strong>to</strong> be disposed ofin a different manner <strong>and</strong> we are at last wakingup <strong>to</strong> the hidden <strong>co</strong>sts associated with l<strong>and</strong>fill.Some European <strong>co</strong>untries burn their wasteinstead of burying it, using large-scaleincinera<strong>to</strong>rs capable of generating energy fromwaste. While this solution is also practised in theUK, it ac<strong>co</strong>unts for a very small proportion ofwaste disposal. There is widespread opposition<strong>to</strong> incinera<strong>to</strong>r plants by local <strong>co</strong>mmunities.Furthermore, incineration is not judged <strong>to</strong> be theBest Practicable Environmental Option (BPEO),defined as ‘the option that provides the mostbenefit <strong>and</strong> the least damage <strong>to</strong> the environmentas a whole, at acceptable <strong>co</strong>st, in the long term aswell as in the short term’ 1 .Another option is <strong>to</strong> export waste materials. Thispractice has emerged in response <strong>to</strong> rapidlygrowing e<strong>co</strong>nomies that are hungry for rawmaterials <strong>and</strong> have relatively cheap labour <strong>co</strong>sts.In 2004 over half of Britain’s waste paper, <strong>and</strong>much of its waste cans <strong>and</strong> plastic, were sold <strong>to</strong>developing <strong>co</strong>untries such as China, which usethese materials in products that are oftenexported back <strong>to</strong> the source <strong>co</strong>untries. But thereare problems here <strong>to</strong>o. Recycling should takeplace close <strong>to</strong> where the waste arises in order <strong>to</strong>limit transport distances <strong>and</strong> related carbonemissions. There are also questions about howsustainable these export markets really are,especially where their viability relies on poorerst<strong>and</strong>ards of environmental health <strong>and</strong> safety.So, if we can’t bury our waste, burn it or exportit, then what are we <strong>to</strong> do with it? It is adilemma that will not wait for an answer butwill simply pile up outside our back doors untilwe figure it out.But while some think of waste as an intractableproblem, others see it as a golden opportunity.The key <strong>to</strong> this optimism lies in the way we lookat waste. If waste is treated as a raw material,the issue is not how <strong>to</strong> get rid of it, but how <strong>to</strong>bring it back in<strong>to</strong> useful production. E<strong>co</strong>nomic<strong>co</strong>nditions currently favour the use of firstgeneration or virgin raw materials over therecycling <strong>and</strong> re-use of se<strong>co</strong>ndary materials. Butcurrent <strong>co</strong>nditions are changing fast. The <strong>co</strong>st ofoil, metals <strong>and</strong> minerals will increase over the<strong>co</strong>ming decades, <strong>and</strong> the <strong>co</strong>st of waste disposalwill spiral upwards. This, in t<strong>and</strong>em with <strong>to</strong>ugherlaws on disposal, will produce large volumes ofwaste materials that need <strong>to</strong> be managed insome other way. These waste materials have thepotential <strong>to</strong> support a new <strong>and</strong> lucrativerecycling, re-use <strong>and</strong> re<strong>co</strong>very industry. Thosethat capitalise on the opportunities at an earlystage in the development of this sec<strong>to</strong>r are likely<strong>to</strong> prosper in the future.The key question that needs <strong>to</strong> be addressed atthis crucial point in the his<strong>to</strong>ry of wastemanagement is: What organisational forms aremost likely <strong>to</strong> succeed in the rapidly exp<strong>and</strong>ingrecycling market?The public sec<strong>to</strong>r is mindful of its duty <strong>to</strong> ensurebest value in the provision of public services,including waste <strong>co</strong>llection <strong>and</strong> disposal; <strong>and</strong>increasingly looks <strong>to</strong> outsource such activities.Furthermore, it is difficult for the public sec<strong>to</strong>r<strong>to</strong> engage in activities beyond waste <strong>co</strong>llection<strong>and</strong> disposal, <strong>and</strong> it is in the processing of thesewaste materials where some of the bes<strong>to</strong>pportunities lie.The private sec<strong>to</strong>r currently dominates thewaste industry. Most of the business relates <strong>to</strong><strong>co</strong>ntractual agreements <strong>to</strong> <strong>co</strong>llect <strong>and</strong> transportwaste <strong>to</strong> a lawful place of disposal. There arealso a number of mainly small-scale businessesA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 7


1. Introductionin peripheral low-<strong>co</strong>st locations that <strong>co</strong>nvertelements of the waste stream in<strong>to</strong> nicheproducts. While the private sec<strong>to</strong>r has shownsome interest in Private Finance Initiativeschemes <strong>to</strong> build plants which extract recyclablematerials from a mixed waste stream, it has notmade significant investments in medium orlarge-scale waste-<strong>to</strong>-product plants. However, itis only a matter of time before the <strong>co</strong>st of otherwaste disposal methods begins <strong>to</strong> makerecycling more profitable. But is the profitmotive always fully <strong>co</strong>nsistent with the BestPracticable Environmental Option?An alternative <strong>to</strong> the private sec<strong>to</strong>r is the<strong>co</strong>mmunity waste sec<strong>to</strong>r, primarily <strong>co</strong>mposed of<strong>co</strong>mmunity groups, charities <strong>and</strong> voluntarygroups. Many of these organisations entered therecycling market at a <strong>co</strong>mparatively early stage,more than ten or fifteen years ago, but are nowlosing out <strong>to</strong> the private sec<strong>to</strong>r. They arestruggling <strong>to</strong> <strong>co</strong>mpete in markets which areincreasingly dominated by those able <strong>to</strong> offere<strong>co</strong>nomies of scale. This in turn requires access<strong>to</strong> large amounts of investment capital <strong>and</strong>resources, which are not typically available <strong>to</strong><strong>co</strong>mmunity-based organisations.However, some organisations in the <strong>co</strong>mmunitywaste sec<strong>to</strong>r are beginning <strong>to</strong> change. They areadopting business models capable of meetingthese challenges based on <strong>co</strong>-<strong>operative</strong> <strong>and</strong>social enterprise principles. They are developingbusinesses that trade for a social purpose.Profitability is important for sustainability, but itis not the sole aim of their stakeholders. Instead,these businesses pursue a triple bot<strong>to</strong>m line,aligning their e<strong>co</strong>nomic, social <strong>and</strong>environmental objectives <strong>to</strong> the interests of the<strong>co</strong>mmunities they serve.So how should existing <strong>and</strong> new socialbusinesses be developed <strong>to</strong> succeed in thisdynamic market sec<strong>to</strong>r? The Co-<strong>operative</strong> ActionFund asked the National Centre for Business <strong>and</strong>Sustainability (NCBS) <strong>to</strong> investigate thisquestion. This report is intended <strong>to</strong> raiseawareness about the business opportunities inthe recycling sec<strong>to</strong>r <strong>and</strong>, through the NewVentures Panel (<strong>and</strong> its Sustainable WorkingGroup), <strong>to</strong> determine the feasibility ofdeveloping <strong>co</strong>-<strong>operative</strong>s in this sec<strong>to</strong>r.The report has been written for a range ofaudiences, including people working in thepublic sec<strong>to</strong>r, <strong>co</strong>-<strong>operative</strong>s, <strong>co</strong>-<strong>operative</strong>support organisations <strong>and</strong> <strong>co</strong>mmunity groups,social entrepreneurs, <strong>and</strong> organisations that arealready part of the <strong>co</strong>mmunity waste sec<strong>to</strong>r. Forreaders with little prior knowledge of orexperience in waste management <strong>and</strong> recycling,Section Two provides an introduction <strong>to</strong> thescale of the waste problem in the UK, thesources of waste, <strong>and</strong> what happens <strong>to</strong> waste atthe moment. Section Three explores therecycling opportunity: turning waste materialsin<strong>to</strong> raw materials for re<strong>co</strong>very, re-use <strong>and</strong>recycling. It examines how government policieson waste management are shaping <strong>and</strong>developing market opportunities, <strong>and</strong> thegrowing need <strong>to</strong> achieve e<strong>co</strong>nomies of scale asthe markets exp<strong>and</strong>.Section Four suggests a way forward for the<strong>co</strong>mmunity waste sec<strong>to</strong>r, exploring the<strong>co</strong>mpetitive advantage of <strong>co</strong>-<strong>operative</strong>structures in what is be<strong>co</strong>ming an increasingly<strong>co</strong>mpetitive field. It describes how themembership <strong>and</strong> business model of<strong>co</strong>-<strong>operative</strong>s <strong>co</strong>uld enable <strong>co</strong>mmunity-basedrecycling organisations <strong>to</strong> flourish <strong>and</strong> grow.Finally, Section Five examines how <strong>and</strong> why<strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies should beengaged in recycling. It describes current wastemanagement practices <strong>and</strong> introduces the<strong>co</strong>ncept of closed-loop recycling, which hashuge potential for <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong>societies. It <strong>co</strong>ncludes by proposing the nextsteps, focusing on establishing closer linksbetween <strong>co</strong>-<strong>operative</strong>s <strong>and</strong> the <strong>co</strong>mmunitywaste sec<strong>to</strong>r.8The National Centre for Business & Sustainability


2. The waste problem2.1 The scale of the problemThe <strong>to</strong>tal amount of waste material produced inthe UK is estimated <strong>to</strong> be 434 million <strong>to</strong>nnesper year 2 . More than half of this, 250 million<strong>to</strong>nnes, is defined as <strong>co</strong>ntrolled waste, whichmeans that its disposal is regulated under theEnvironmental Protection Act 1990 (see Box 1).There are three main categories of <strong>co</strong>ntrolledwaste: municipal or household waste,<strong>co</strong>mmercial <strong>and</strong> industrial waste, <strong>and</strong><strong>co</strong>nstruction <strong>and</strong> demolition waste.Un<strong>co</strong>ntrolled waste, which is not subject <strong>to</strong> thesame regulations, is generated by agriculture,mining <strong>and</strong> sewage treatment.Most waste currently ends up in l<strong>and</strong>fill sites. In2002/03 three-quarters (75%) of <strong>co</strong>ntrolledwaste was disposed of through l<strong>and</strong>fill, onlymarginally less than the 77% of waste thatended up in l<strong>and</strong>fill in 2001/02 3 . With l<strong>and</strong>fillprices <strong>and</strong> taxes set <strong>to</strong> increase over the nextdecade, <strong>and</strong> with l<strong>and</strong>fill space diminishing, the<strong>co</strong>st of waste disposal is set <strong>to</strong> be<strong>co</strong>me a majorfinancial burden on businesses <strong>and</strong> the taxpayer.While l<strong>and</strong>fill is still the main form of wastedisposal in the UK, recycling rates are beginning<strong>to</strong> increase, although they still lag far behindmost of our European neighbours. Recent figuresfor the UK suggest that 35% of industrial <strong>and</strong><strong>co</strong>mmercial waste <strong>and</strong> 17% of municipal <strong>and</strong>household waste is recycled or <strong>co</strong>mposted.While this is a positive development, it isundermined by the fact that the <strong>to</strong>tal volume ofwaste <strong>co</strong>ntinues <strong>to</strong> increase. The MunicipalWaste Management Survey 4 estimated that in2003/04, the average amount of waste producedper person per year was 510 kg, in 1983/84 thefigure was only 397 kg per person per year.There has been a definite trend of increasingwaste levels although 2003/04 did see a slightdecline from 2002/03 figures of 520 kg perperson. It is estimated that waste volumes arestill increasing by 3% annually.To turn the problem of waste disposal in<strong>to</strong> abusiness opportunity for social enterprisesrequires a good underst<strong>and</strong>ing of the nature ofthe waste problem, the types of waste materialsthat are being produced, <strong>and</strong> the potential <strong>to</strong>recycle <strong>and</strong> re-use these waste materials as theraw materials for new <strong>and</strong> innovative products<strong>and</strong> processes. The remainder of this sectionFigure 1: Estimated <strong>to</strong>tal waste in UK bysec<strong>to</strong>r, 2002/03Source: Defra, Environment Agency, Water UKwww.defra.gov.uk/environment/statistics/waste/kf/wrkf02.htmAgricultureMining <strong>and</strong> QuarryingSewage SludgeDredged MaterialsHouseholdCommercialIndustrialConstruction <strong>and</strong> DemolitionA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 9


2. The waste problemexamines the scale of the waste problem in thethree main <strong>co</strong>ntrolled waste categories:municipal waste, <strong>co</strong>mmercial <strong>and</strong> industrialwaste, <strong>and</strong> <strong>co</strong>nstruction <strong>and</strong> demolition waste.2.2 Municipal wasteMunicipal waste is defined by Defra(Department for Environment, Food <strong>and</strong> RuralAffairs) as being household waste <strong>and</strong> otherwaste <strong>co</strong>llected by a waste <strong>co</strong>llection authorityor its agents, such as municipal parks <strong>and</strong> gardenwaste, beach cleansing waste, <strong>co</strong>mmercial orindustrial waste, <strong>and</strong> waste resulting from theclearance of fly-tipped materials. The data for2003/04 5 shows that the <strong>to</strong>tal amount ofmunicipal waste has fallen <strong>to</strong> an estimated 29.1million <strong>to</strong>nnes in Engl<strong>and</strong>, <strong>co</strong>mpared <strong>to</strong> 29.4million <strong>to</strong>nnes in 2002/03.The way that municipal waste is being managedis gradually changing. In Engl<strong>and</strong>, the amount ofmunicipal waste sent <strong>to</strong> l<strong>and</strong>fill was 78% in2001/02 <strong>and</strong> 75% in 2002/03. This level hasnow declined <strong>to</strong> 72% in 2003/04. Theproportion of municipal waste being recycled or<strong>co</strong>mposted has increased from 15.6% in2002/03 <strong>to</strong> 19% in 2003/04. The proportion ofwaste incinerated with energy re<strong>co</strong>very hasremained fairly <strong>co</strong>nstant at just under 9%. Thepublic perception of waste incineration is stillpoor, despite major improvements in emissionlevels over the last 10 years, as a result oftightening legislation.Household waste ac<strong>co</strong>unted for 87% (25.4million <strong>to</strong>nnes) of municipal waste in 2003/04in Engl<strong>and</strong>, <strong>co</strong>mpared with 88.5% (25.8 million<strong>to</strong>nnes) in 2002/03. Figures also show thatwhilst there is a decline in the amount of wasteEvery 90 minutes,we produceenough rubbish <strong>to</strong>fill your localswimming pool 1produced, there is a <strong>co</strong>ntinued increase in theproportion of household waste recycled or<strong>co</strong>mposted, rising from 12.5% in 2001/02,14.5% in 2002/03 <strong>to</strong> 17.7% in 2003/04. Thereare a number of reasons why recycling <strong>and</strong><strong>co</strong>mposting levels are improving, including newFigure 2: Management of municipal waste,Engl<strong>and</strong>, 2003/04Source: Defra – Municipal WasteManagement Survey 2003/04L<strong>and</strong>fillIncineration with energy produced<strong>Recycle</strong>d/ Compostedgovernment policies <strong>and</strong> legislation (see Section3), greater awareness of recycling <strong>and</strong><strong>co</strong>mposting, <strong>and</strong> improved facilities for recycling<strong>and</strong> <strong>co</strong>mposting such as civic amenity sites,public recycling bins <strong>and</strong> kerbside <strong>co</strong>llectionschemes. Almost all local authorities <strong>co</strong>llectsome waste for recycling through kerbside<strong>co</strong>llection schemes <strong>and</strong> these schemesac<strong>co</strong>unted for 42% of the <strong>to</strong>tal householdrecycling in 2003/04, <strong>co</strong>mpared <strong>to</strong> 34% in2002/03.The Municipal Waste Management Survey2002/03 shows that 66% of household recyclingwas <strong>co</strong>llected via civic amenity sites <strong>and</strong> publicrecycling bins <strong>and</strong> 34% was <strong>co</strong>llected viakerbside recycling schemes. In 2001/02, thefigures were 69% <strong>and</strong> 31% respectively. This10The National Centre for Business & Sustainability


2. The waste problemshows that kerbside recycling is increasing as away of <strong>co</strong>llecting waste materials. In 2002/03most materials were <strong>co</strong>llected by localauthorities, with private or voluntaryorganisations re<strong>co</strong>rded as being responsible for<strong>co</strong>llecting only around 1% of the <strong>to</strong>tal materials.A range of materials are <strong>co</strong>llected fromhouseholds for recycling. The most up-<strong>to</strong>-datedata showing the types of materials recycled isthe Municipal Waste Management Survey2002/03. The survey shows that for the firsttime, <strong>co</strong>mpostable waste was the most <strong>co</strong>mmonFigure 3: Types of materials recycled fromhouseholds in Engl<strong>and</strong>, 2002/03Source: Defra – Municipal WasteManagement Survey 2002/03CompostPaper <strong>and</strong> CardGlassScrap Metal/ White GoodsTextilesCansPlasticsCo-mingledOthermaterial <strong>co</strong>llected for recycling, increasing by24% on 2001/02 levels. This may be due <strong>to</strong> theincrease in kerbside <strong>co</strong>llection schemes for<strong>co</strong>mpostable waste. Paper <strong>and</strong> card, which waspreviously the most <strong>co</strong>mmon material, still<strong>co</strong>mprised 30% of the <strong>to</strong>tal material <strong>co</strong>llected,<strong>and</strong> increased by 15% on 2001/02 levels. Theamount of glass <strong>co</strong>llected increased by 11% <strong>to</strong>13% of the <strong>to</strong>tal material <strong>co</strong>llected.The amount of scrap metal <strong>and</strong> white goods<strong>co</strong>llected stayed fairly <strong>co</strong>nstant. The amount ofcans <strong>co</strong>llected within household waste is verysmall at just 1%. However, they have a veryhigh energy re<strong>co</strong>very rate, which means thereare particularly strong environmental benefits inrecycling them. Co-mingled materials caninclude a <strong>co</strong>mbination of paper <strong>and</strong> card, cans,plastics <strong>and</strong> textiles, which means that theindividual waste streams for these materialsmay actually be higher than appears in thestatistics, due <strong>to</strong> their inclusion in the<strong>co</strong>-mingled fraction.There are strong regional variations regardingthe amount of waste that is recycled. Thehighest household recycling rate in 2003/04 wasin the East of Engl<strong>and</strong> at 23.3%. The South East<strong>and</strong> South West were also among the <strong>to</strong>pregions for recycling levels. The lowest was theNorth East region with a figure of 11.9%; theNorth East also had the lowest figure at 6.6% in2002/03, but has made the biggest percentagegain of 5.3% in recycling levels. Sub-regionaldifferences also exist, such as recycling rates of12% in S<strong>to</strong>ckport <strong>co</strong>mpared <strong>to</strong> 2% inManchester in 2002/03.The <strong>co</strong>mposition of household waste that isrecycled can vary substantially betweenauthorities. Whilst the data for the 2003/04survey have not been fully analysed yet, thedata from the Municipal Waste ManagementSurvey 2002/03 shows that in London, 46% ofmaterial <strong>co</strong>llected for recycling was paper, whilstin non-metropolitan regions, the dominantmaterial source was organic material for<strong>co</strong>mposting at 34%.2.3 Commercial <strong>and</strong> industrial wasteIn 1998/1999, <strong>co</strong>mmercial <strong>and</strong> industrial wasteac<strong>co</strong>unted for 75 million <strong>to</strong>nnes 6 . Industry wasthe largest producer with 50 million <strong>to</strong>nnes ofA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 11


2. The waste problemthe <strong>to</strong>tal waste, whilst <strong>co</strong>mmerce ac<strong>co</strong>unted for25 million <strong>to</strong>nnes. These are the most recentfigures obtained from a survey carried out bythe Environment Agency of around 20,000industrial <strong>and</strong> <strong>co</strong>mmercial businesses in 1998/9.The Environment Agency is currently carryingout a se<strong>co</strong>nd survey <strong>and</strong> the results areexpected soon.The main industrial waste stream (25%) ismineral waste <strong>and</strong> residues, with a further 20%of general industrial waste. The individual sec<strong>to</strong>rthat produced the most waste was the basicmetals sec<strong>to</strong>r with nine million <strong>to</strong>nnes (31% ofwaste was l<strong>and</strong>filled, 31% re-used <strong>and</strong> 34%recycled). The food, drink <strong>and</strong> <strong>to</strong>bac<strong>co</strong> industrysec<strong>to</strong>r produced just over seven million <strong>to</strong>nnes(35% was l<strong>and</strong>filled, 17% re-used <strong>and</strong> 26%recycled) <strong>and</strong> the utilities industry sec<strong>to</strong>rproduced just under seven million <strong>to</strong>nnes (49%was l<strong>and</strong>filled, 49% recycled <strong>and</strong> only 0.4% reused).These figures show that there is a lot ofpotential for increasing re-use <strong>and</strong> recyclingrates, <strong>and</strong> increasing legislation <strong>and</strong> reducedl<strong>and</strong>fill space means that industry needs <strong>to</strong> findalternatives <strong>to</strong> the traditional wastemanagement option of l<strong>and</strong>fill. This is madeeven more urgent by the reclassification ofsome waste streams through theimplementation of the Hazardous WasteRegulations 2005 <strong>and</strong> the limitations on theacceptance of such materials at many l<strong>and</strong>fillsites.In the <strong>co</strong>mmercial sec<strong>to</strong>r, waste streams are lessvaried <strong>and</strong> 75% is classified as general<strong>co</strong>mmercial waste with paper <strong>and</strong> card makingup 10%. Retail produces the most waste ataround just under six million <strong>to</strong>nnes (50% ofwaste is l<strong>and</strong>filled, 28% is recycled <strong>and</strong> only 2%is re-used). Travel agents <strong>and</strong> other types ofservice business produce five million <strong>to</strong>nnes ofwaste (59% is l<strong>and</strong>filled, 18% recycled <strong>and</strong> 1%re-used) whilst the hotel <strong>and</strong> catering sec<strong>to</strong>rproduces just under four million <strong>to</strong>nnes of waste(60% of waste is l<strong>and</strong>filled, 15% recycled <strong>and</strong>only 0.9% re-used). With such heavy use of thel<strong>and</strong>filling option, there is a large potential forincreasing re-use <strong>and</strong> recycling rates.Within the individual waste streams, the mostrecycled materials are mineral wastes <strong>and</strong>residue, <strong>and</strong> metals <strong>and</strong> scrap equipment.Mineral wastes <strong>and</strong> residue are also the most reused.The lowest rates of re-use <strong>and</strong> recyclingare for paper <strong>and</strong> card, <strong>and</strong> <strong>co</strong>nstruction <strong>and</strong>demolition wastes.Overall, the re-use <strong>and</strong> recycling rates inindustry <strong>and</strong> <strong>co</strong>mmerce are higher than formunicipal waste, at 44% for the industrial sec<strong>to</strong>r<strong>and</strong> 24% for the <strong>co</strong>mmercial sec<strong>to</strong>r. Thesehigher re<strong>co</strong>very <strong>and</strong> recycling rates can bepartially explained by the increased financialincentives applicable in these sec<strong>to</strong>rs such ashigher l<strong>and</strong>fill <strong>co</strong>sts for hazardous waste <strong>and</strong>also the lack of suitable l<strong>and</strong>fill sites, as well asthe <strong>co</strong>mmercial awareness of the <strong>co</strong>st of waste<strong>and</strong> the potential value that it may have.There are a number of barriers <strong>to</strong> recycling. Forexample, plastic packaging ac<strong>co</strong>unts for 20% ofthe weight of all packaging <strong>and</strong> 53% of allgoods are packaged in plastics. However, only23% of plastic packaging waste was recycled inthe UK in 2001. This is partially because plastichas a high volume <strong>to</strong> weight ratio, which canmake recycling <strong>co</strong>llections of plastic packagingwaste less efficient than the <strong>co</strong>llection of otherrecyclables which weigh more 7 . This isparticularly the case for kerbside <strong>co</strong>llectionsfrom municipal sources. In addition, manyplastics are ‘<strong>co</strong>ntaminated’ with other materialse.g. two plastics in one product (bottles <strong>and</strong>labels made of different types of plastic), or areintrinsically mixed with other materials <strong>to</strong>achieve properties suitable for use e.g. flameretardants in plastic cable <strong>co</strong>atings. This‘<strong>co</strong>ntamination’ can make recycling une<strong>co</strong>nomi<strong>co</strong>r impracticable.The lack of end-markets for mixed <strong>and</strong> singlestream plastics also forms a barrier <strong>to</strong> increasedplastics recycling. This is mainly because thefood packaging industry, the biggest singlemarket for plastics, has been reluctant <strong>to</strong> userecycled plastic because of <strong>co</strong>ncerns about foodsafety. However, a method of addressing thisproblem is by enclosing the recycled plasticbetween layers of virgin plastic <strong>to</strong> ensure thepackaging <strong>co</strong>nforms <strong>to</strong> hygiene st<strong>and</strong>ards.2.4 Construction <strong>and</strong> demolition wasteThe Office of the Deputy Prime Minister(ODPM) estimated that the <strong>co</strong>nstruction <strong>and</strong>demolition waste in Engl<strong>and</strong> <strong>and</strong> Wales was 93.912The National Centre for Business & Sustainability


2. The waste problemmillion <strong>to</strong>nes in 2001, up from an estimated72.5 million <strong>to</strong>nnes in 1999 8 . Approximately48% was recycled <strong>and</strong> a further 48% wasbeneficially re-used, mainly for layering or<strong>to</strong>pping on l<strong>and</strong>fill sites <strong>and</strong> backfilling quarries.The remaining 4 % was sent <strong>to</strong> l<strong>and</strong>fill as waste.Estimates suggest that the production ofrecycled aggregate <strong>and</strong> soil has increased from25 million <strong>to</strong>nnes in 1999 <strong>to</strong> 45 million <strong>to</strong>nnesin 2001. This increase ac<strong>co</strong>unts for nearly all theincrease in overall <strong>co</strong>nstruction <strong>and</strong> demolitionwaste in Engl<strong>and</strong> <strong>and</strong> Wales in that period. Theamount of waste disposed at l<strong>and</strong>fill sites hasdeclined from about a quarter of the <strong>to</strong>tal <strong>to</strong>just 4% due mainly <strong>to</strong> the introduction of thel<strong>and</strong>fill tax in Oc<strong>to</strong>ber 1996, which has made itincreasingly expensive <strong>to</strong> send <strong>co</strong>nstruction <strong>and</strong>demolition waste <strong>to</strong> l<strong>and</strong>fill. However, it isimportant <strong>to</strong> note that there has been anincrease in the amount spread on registeredFigure 4: Management of <strong>co</strong>nstruction <strong>and</strong>demolition wastes in Engl<strong>and</strong> <strong>and</strong> Wales,1999 <strong>and</strong> 2001Source: ODPM (2001)exempt sites <strong>and</strong> a new category of re-use inbackfilling quarries. Figure 4 shows this ingraphic form.Pho<strong>to</strong> <strong>co</strong>urtesy of ECT Recycling<strong>Recycle</strong>d aggregate <strong>and</strong> soilUsed for l<strong>and</strong>fill engineering or res<strong>to</strong>rationSpread on registered exempt sitesUsed <strong>to</strong> backfill quarriesDisposed at l<strong>and</strong>fillA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 13


3. The recycling opportunity143.1 From waste material <strong>to</strong> raw materialSection Two provided evidence that the UKgenerates large volumes of waste materials,most of which end up in l<strong>and</strong>fill. Currently, onlya small proportion of these materials arere-used or recycled. There are significante<strong>co</strong>nomic <strong>and</strong> technological barriers <strong>to</strong> recyclingsome types of waste materials. But with theright regula<strong>to</strong>ry <strong>and</strong> legislative framework, there<strong>co</strong>uld be greater impetus <strong>to</strong> over<strong>co</strong>me thesebarriers. This section describes what thegovernment is doing <strong>to</strong> en<strong>co</strong>urage higher ratesof recycling, <strong>and</strong> the business opportunities thiswill create for <strong>co</strong>-<strong>operative</strong>s <strong>and</strong> other forms ofsocial enterprise.Undoubtedly there is money <strong>to</strong> be made from<strong>co</strong>llecting waste, especially when it is <strong>co</strong>llectedin large volumes, making the <strong>co</strong>st of haulageviable. Recyclable materials can be sold <strong>to</strong>wholesalers, many of whom are servinginternational markets for such materials.However, the really successful recyclingbusinesses are those that process the wastematerials, producing new goods <strong>and</strong> materialswith higher added value which can be sold <strong>to</strong>local markets.A wide range of products can be produced usingmaterials derived from waste. These includepaper, glass, plastics <strong>and</strong> textiles. <strong>Recycle</strong>d papercan be used <strong>to</strong> make a range of products suchas graphics paper (high grade products includingoffice paper) <strong>and</strong> cellulose fibre for buildinginsulation, food <strong>and</strong> non-food packaging, tissue<strong>and</strong> newsprint.Glass can be used <strong>to</strong> produce packagingproducts <strong>and</strong> many types of <strong>co</strong>nstructionmaterials. Glass insulation fibre <strong>and</strong> foam glass<strong>co</strong>nstruction products can <strong>to</strong>lerate poor qualitycullet, <strong>and</strong> the expected growth in the<strong>co</strong>nstruction industry would suggest a largepotential growth area for cullet re-use. Glasscullet can be used as filler in paints, plastics <strong>and</strong>flooring products.Mixed plastics can be remade in<strong>to</strong> <strong>co</strong>nstructionproducts <strong>and</strong> street furniture, <strong>and</strong> <strong>co</strong>mbinedThe National Centre for Business & Sustainabilitywith wood <strong>to</strong> produce durable items such aspallets <strong>and</strong> se<strong>co</strong>ndary packaging. Single sourceplastics (PNC, PET, HDPE etc) can producehigher value products such as textiles <strong>and</strong>clothing, disposable-ware, <strong>and</strong> many otheritems.Textiles, including natural <strong>and</strong> synthetic fibres,can be used <strong>to</strong> produce fabric fill, fleececlothing, carpet <strong>and</strong> upholstery, buildinginsulation (thermal <strong>and</strong> a<strong>co</strong>ustic) <strong>and</strong> premiumpricede<strong>co</strong>-products, as well as (lower value) fillmaterials or wipes.3.2 How policies <strong>and</strong> legislation have createda recycling marketGovernment legislation <strong>and</strong> policies on wastemanagement will greatly enhance the rate atwhich recycling products <strong>and</strong> processes aredeveloped in the short <strong>and</strong> medium term.Government policy is set out in The NationalWaste Strategy for Engl<strong>and</strong> <strong>and</strong> Wales, publishedin 2000. This document established a number ofkey targets <strong>to</strong> reduce the amount of waste sent<strong>to</strong> l<strong>and</strong>fill.There is a target <strong>to</strong> recycle or <strong>co</strong>mpost at least25% of municipal household waste by 2005,rising <strong>to</strong> 30% by 2010 <strong>and</strong> 33% by 2015. Thereis a target <strong>to</strong> reduce the l<strong>and</strong>filling of<strong>co</strong>mmercial <strong>and</strong> industrial waste <strong>to</strong> 85% of1998 levels by 2005. Another target has beenset <strong>to</strong> reduce the amount of biodegradablemunicipal waste l<strong>and</strong>filled (based on 1995levels) <strong>to</strong> 75% by 2010, with further reductions<strong>to</strong> 50% by 2013 <strong>and</strong> 35% by 2020. Targets havebeen set in respect of re<strong>co</strong>vering value frommunicipal solid waste of 40% by 2005, 45% by2010 <strong>and</strong> 67% by 2015. Re<strong>co</strong>vering valueincludes re-use, recycling <strong>and</strong> obtaining energyfrom waste incineration. In S<strong>co</strong>tl<strong>and</strong> TheNational Waste Strategy sets similar figures of25% by 2006 <strong>and</strong> 55% by 2020. In NorthernIrel<strong>and</strong> the proposal is for 45% by 2020.The waste strategy for Engl<strong>and</strong> <strong>and</strong> Walesunderwent a review that started in 2005 10 <strong>to</strong>reassess assumptions made in 2000 about <strong>co</strong>sts,growth in waste <strong>and</strong> potentially achievable


3. The recycling opportunityre<strong>co</strong>very <strong>and</strong> recycling rates. The review is basedon new data, advancements in technology, <strong>and</strong>a better underst<strong>and</strong>ing of the environmental,e<strong>co</strong>nomic <strong>and</strong> social impacts of dealing withwaste. The revised strategy was due <strong>to</strong> bepublished in the first half of 2006 <strong>and</strong> will se<strong>to</strong>ut the government vision <strong>and</strong> strategicdirection on waste for the next 15 years, as wellas the policies <strong>and</strong> actions <strong>to</strong> deliver thestrategy.The law governing the disposal of waste hasbeen greatly strengthened in the past 15 yearsBOX 1:UK WASTE LEGISLATIONEnvironmental Protection Act 1990 1 . This Act makes provision for the improved <strong>co</strong>ntrol ofpollution arising from certain industrial <strong>and</strong> other processes. There is specific reference <strong>to</strong> thewaste industry in Section 34 of the Act, which refers <strong>to</strong> a ‘duty of care’ for any person whoimports, produces, carries, keeps, treats or disposes of <strong>co</strong>ntrolled waste or, as a broker, has <strong>co</strong>ntrolof such waste. Waste management licences need <strong>to</strong> be granted by a waste regulation authorityauthorising the treatment, keeping or disposal of any specified description of <strong>co</strong>ntrolled waste.The Environmental Protection (Duty of Care) Regulation 1991 2 . This is a requirement forpersons involved in waste management <strong>to</strong> keep written descriptions of waste <strong>and</strong> transfer notices.It allows for waste <strong>co</strong>llection authorities <strong>to</strong> serve notices on these persons <strong>to</strong> provide the writtendescriptions of waste <strong>and</strong> transfer notices <strong>to</strong> them within a specified time period.Controlled Waste Regulations 1992 3 . This regulation <strong>co</strong>ntrols how waste is treated, what typesof waste can be treated as household waste, <strong>and</strong> what types of waste should be treated asindustrial or <strong>co</strong>mmercial waste.Controlled Waste (Registration of Carriers <strong>and</strong> Seizure of Vehicles) Regulations 1991 4 . Thisstates the process of applications for registration or renewal of registration as a carrier of<strong>co</strong>ntrolled waste.Waste Management Licensing Regulations 1994 5 . This states the need for waste managementlicences <strong>and</strong> the process of surrender or transfer of waste management licences.Special Waste Regulations 1996 6 . This states what types of waste are classed as hazardous <strong>and</strong>therefore need <strong>to</strong> be treated in particular ways. In Engl<strong>and</strong> <strong>and</strong> Wales, new legislation 7 is expectedwhich will revoke the Special Waste Regulations 1996.Transfrontier Shipments of Waste Regulations 1994 8 . These are measures relating <strong>to</strong> theregulation <strong>and</strong> <strong>co</strong>ntrol of the transit, import <strong>and</strong> export of waste (including recyclable materials)<strong>and</strong> the prevention, reduction <strong>and</strong> elimination of pollution caused by waste.The Producer Responsibility Obligations (Packaging Waste) Regulations 1997 <strong>and</strong> thePackaging (Essential Requirements) Regulations 2003. Businesses with an annual turnoverexceeding £2 million <strong>and</strong> h<strong>and</strong>ling more than 50 <strong>to</strong>nnes of packaging a year have <strong>to</strong> re<strong>co</strong>ver <strong>and</strong>recycle specified <strong>to</strong>nnages of packaging waste each year. There is also a requirement that allpackaging should be manufactured so that packaging volume <strong>and</strong> weight is limited <strong>to</strong> theminimum amount necessary <strong>to</strong> maintain required levels of safety, hygiene <strong>and</strong> acceptance for thepacked product by the producer <strong>and</strong> <strong>co</strong>nsumer.The Animal By-Products Regulations 2003 9 . The Regulations prohibit the disposal of animalby-products (including raw meat <strong>and</strong> raw fish <strong>and</strong> former foodstuffs of animal origin) <strong>to</strong> l<strong>and</strong>fill.Such material that is no longer intended for human <strong>co</strong>nsumption is required <strong>to</strong> be disposed of inac<strong>co</strong>rdance with the Regulations. This means treatment in an approved rendering, incinera<strong>to</strong>r,biogas or <strong>co</strong>mposting plant.A <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 15


3. The recycling opportunityBOX 2:EUROPEAN WASTE LEGISLATIONPackaging <strong>and</strong> Packaging Waste <strong>co</strong>vers all packaging <strong>and</strong> packaging waste, whether it is used orreleased at industrial, <strong>co</strong>mmercial, office, shop, service, household or any other level, regardless ofthe material used. Member States must take measures <strong>to</strong> prevent the formation of packagingwaste <strong>and</strong> en<strong>co</strong>urage the re-use of packaging. Targets have been set for the end of 2008 <strong>to</strong>increase the recycling <strong>and</strong> re<strong>co</strong>very rates of packaging waste.Waste Electrical <strong>and</strong> Electronic Equipment Directive (WEEE). This is primarily about producerresponsibility but it also affects retailers <strong>and</strong> recyclers of electrical <strong>and</strong> electronic equipment. TheDirective sets targets for the amount of WEEE <strong>to</strong> be <strong>co</strong>llected separately from private households.It makes distribu<strong>to</strong>rs <strong>and</strong> retailers responsible for making arrangements <strong>to</strong> take back WEEE free ofcharge in a <strong>co</strong>nvenient way for cus<strong>to</strong>mers. Recycling <strong>and</strong> re<strong>co</strong>very targets are being set for WEEE<strong>and</strong> there is a requirement for WEEE <strong>to</strong> be <strong>co</strong>llected <strong>and</strong> treated separately 11 . The Directive’sproducer responsibility obligations for household <strong>and</strong> non-household WEEE <strong>and</strong> take backobligations on retailers/distribu<strong>to</strong>rs will <strong>co</strong>me in<strong>to</strong> force by December 2006 12 .The Restriction of Hazardous Substances in Electrical <strong>and</strong> Electronic Equipment Directive isrelated <strong>to</strong> the WEEE Directive. It restricts the use of various hazardous substances, including lead<strong>and</strong> mercury, in new electronic <strong>and</strong> electrical equipment from July 2006.Batteries <strong>and</strong> Accumula<strong>to</strong>rs Directive. This directive provides for the re<strong>co</strong>very <strong>and</strong> disposal ofbatteries <strong>and</strong> accumula<strong>to</strong>rs in a <strong>co</strong>ntrolled manner. Proposals for a new Producer ResponsibilityBatteries Directive were issued in 2003 <strong>and</strong> will <strong>co</strong>me in<strong>to</strong> force domestically in 2008. Collectionschemes for the return of used portable batteries are <strong>to</strong> be established free of charge <strong>to</strong> end users.All industrial <strong>and</strong> au<strong>to</strong>motive batteries will have <strong>to</strong> be recycled, <strong>and</strong> recycling <strong>and</strong> efficiencytargets are being set for other types of batteries 13 .End-of-Life Vehicles (ELVs) Directive. This directive aims <strong>to</strong> reduce, or prevent, the amount ofwaste produced from ELVs, <strong>and</strong> increase re<strong>co</strong>very <strong>and</strong> recycling of ELVs. The directive has beenadopted in the UK though End-of-Life Vehicles (Producer Responsibility) Regulations 2005. A keyrequirement is that owners must be able <strong>to</strong> have their ELVs accepted by <strong>co</strong>llection systems free ofcharge from 1 January 2007. Producers must pay ‘all or a significant part’ of the <strong>co</strong>sts of treatmentfor ELVs. Rising targets for re-use, recycling <strong>and</strong> re<strong>co</strong>very have been set for January 2006 <strong>and</strong> 2015.The European L<strong>and</strong>fill Directive 14 . The implications of this directive for the UK, as outlined byDefra 15 , are that certain wastes will be banned from l<strong>and</strong>fill including <strong>co</strong>rrosive, highly flammableproducts <strong>and</strong> used tyres. All l<strong>and</strong>fill sites have <strong>to</strong> be classed as for inert waste, hazardous waste ornon-hazardous waste. There is a requirement for the pre-treatment of waste going <strong>to</strong> l<strong>and</strong>fill(which can include sorting). The UK practice of <strong>co</strong>-disposal in l<strong>and</strong>fills of hazardous <strong>and</strong> nonhazardouswaste ended in July 2004.Waste Incineration Directive. Incineration is an alternative waste management option <strong>to</strong> l<strong>and</strong>fill.However, there are issues surrounding the air emissions of incinera<strong>to</strong>rs <strong>and</strong> strong public opinionagainst incinera<strong>to</strong>rs. This directive provides stringent operating <strong>co</strong>nditions <strong>and</strong> sets minimumtechnical requirements for waste incineration <strong>and</strong> <strong>co</strong>-incineration. Co-incineration includes plantswhere waste is used as a fuel or is disposed of at a plant where energy generation is the mainpurpose. Wastes that can be incinerated are defined in the Waste Framework Directive, includingmunicipal, clinical, hazardous, general <strong>and</strong> waste-derived fuels. Some important exclusions fromthe s<strong>co</strong>pe of the Directive include plants burning only animal carcasses (regulated by AnimalWaste Directive) <strong>and</strong>, in many circumstances, vegetable <strong>and</strong> wood waste.16The National Centre for Business & Sustainability


3. The recycling opportunity(see Box 1). This, along with a long list ofEuropean Directives (see Box 2) <strong>co</strong>ntrolling thediversion of many materials away from l<strong>and</strong>fill,requires waste producers <strong>to</strong> think carefullybefore producing <strong>and</strong> throwing away wastematerials.European <strong>and</strong> UK waste policy is based on amodel known as the waste managementhierarchy (see Figure 5). It sets out an order ofpreference for waste management options. Thepreferred options are <strong>to</strong> manage materials sothat waste is not produced in the first place, orso that any waste production is minimised. Thenext options are <strong>to</strong> re-use or recycle materials,in order <strong>to</strong> save valuable materials <strong>and</strong> energy. Ifnone of these options are practicable, thentreatment (for example incineration with energyre<strong>co</strong>very) should be <strong>co</strong>nsidered. The leastfavourable option is disposal (for example,l<strong>and</strong>fill) as this leads <strong>to</strong> the waste of valuableresources <strong>and</strong> energy.The <strong>co</strong>mbination of directives <strong>and</strong> regulationswill ensure that over the next decade there is asteady <strong>and</strong> <strong>co</strong>nstant growth in the market forrecycling <strong>and</strong> other types of environmentallybeneficial waste management practice. This, inturn, will reduce the business risks associatedwith investing in these markets. For instance, theEuropean Directive on Packaging <strong>and</strong> PackagingWaste sets out specific re<strong>co</strong>very targets <strong>to</strong> beachieved by 2008 of 60% for glass, 60% forpaper, 50% for metals, 22.5% for plastics <strong>and</strong>15% for wood. Meeting these targets willrequire the UK <strong>to</strong> increase packaging recyclingby just over 1 million <strong>to</strong>nnes between 2004 <strong>and</strong>2008.Producer responsibility directives such as WEEE(see Box 2) <strong>and</strong> Packaging Waste Regulationsmean that many businesses will have <strong>to</strong> increasetheir re<strong>co</strong>very <strong>and</strong> recycling of waste. The <strong>co</strong>stsof this are directly incurred by producers,distribu<strong>to</strong>rs <strong>and</strong> retailers. This will provideopportunities for recycling businesses.Directives <strong>and</strong> legislation can create newbusiness opportunities for recycling, <strong>and</strong>stimulate the development of new technologies<strong>and</strong> processes. For instance, the WEEE <strong>and</strong>Batteries <strong>and</strong> Accumula<strong>to</strong>rs Directives haveen<strong>co</strong>uraged businesses <strong>to</strong> develop plant <strong>and</strong>equipment that can safely recycle batteries <strong>and</strong>accumula<strong>to</strong>rs, an activity that was previouslydismissed as une<strong>co</strong>nomic. Similarly, the End ofLife Vehicles (ELV) Directive is leading <strong>to</strong> astrong increase in the re<strong>co</strong>very <strong>and</strong> recycling ofplastics.However, another set of policy innovation willpush the incentive <strong>to</strong> recycle further. Taxes onwaste <strong>and</strong> aggregates will make disposal <strong>to</strong>l<strong>and</strong>fill prohibitively expensive by 2010.Figure 5: The waste management hierarchyA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 17


3. The recycling opportunityFigure 6: Timeline for meeting the waste strategy UK recycling <strong>and</strong> <strong>co</strong>mposting targets,1999 - 2015Source : www.wasteonline.org.uk/.../ page4.htmlIn Oc<strong>to</strong>ber 1996, the UK Governmentintroduced the L<strong>and</strong>fill Tax. This tax has anexplicit environmental objective, <strong>and</strong> has had anotable impact on waste management practicesby providing <strong>co</strong>mpanies with a financialdisincentive <strong>to</strong> send their waste <strong>to</strong> l<strong>and</strong>fill. Thetax on active waste is currently set at £15 per<strong>to</strong>nne <strong>and</strong> will increase by £3 per year until itreaches £35 per <strong>to</strong>nne in 2011/2012. The tax oninert waste remains steady at £2 per <strong>to</strong>nne. Thisis the taxable <strong>co</strong>mponent only <strong>and</strong> other wastedisposal <strong>co</strong>sts will be incurred, such as transport,<strong>co</strong>ntrac<strong>to</strong>r <strong>co</strong>sts, skip hire <strong>and</strong> so on.There are also positive financial incentives in theform of L<strong>and</strong>fill Allowance Trading Schemes(LATS). Local authorities across Engl<strong>and</strong> havebeen set limits on the amount of biodegradablemunicipal waste that can be disposed of inl<strong>and</strong>fill sites through l<strong>and</strong>fill allowances. Thesel<strong>and</strong>fill allowances are tradable. Authorities withlow l<strong>and</strong>fill rates below their allowance can selltheir surplus allowances <strong>to</strong> other authorities orthey can bank unused allowances. Authoritiescan buy more allowances if they expect <strong>to</strong>l<strong>and</strong>fill more than they have permits for or bringforward part of their future allocation byborrowing permits 16 .If the UK is <strong>to</strong> <strong>co</strong>mply with the EuropeanL<strong>and</strong>fill Directive, re<strong>co</strong>very <strong>and</strong> recyclingoperations in the UK must grow at a higher ratethan the growth in the generation of wastematerials. The targets <strong>to</strong> achieve this are set outin Figure 6.If the re<strong>co</strong>very <strong>and</strong> recycling targets are notmet, the UK will incur fines from the EuropeanUnion. These fines will be passed down <strong>to</strong> theindividual local authorities that fail <strong>to</strong> meetagreed targets, <strong>and</strong> these local authorities willhave <strong>to</strong> cut services or increase their charges on<strong>to</strong> <strong>co</strong>uncil tax payers.Finally, the government has set up a number ofprogrammes, initiatives <strong>and</strong> bodies <strong>to</strong> en<strong>co</strong>urage<strong>and</strong> increase the rate of recycling <strong>and</strong>sustainable <strong>co</strong>nsumption which <strong>co</strong>me under theauspices of the Business Resource Efficiency <strong>and</strong>Waste (BREW) Programme. Box 3 also outlineshow the Private Finance Initiative (PFI) is being18The National Centre for Business & Sustainability


3. The recycling opportunityBOX 3.GOVERNMENT INITIATIVES TO ACCELERATE RECYCLING RATESBusiness Resource Efficiency <strong>and</strong> Waste (BREW) Programme. Finances raised through the UKL<strong>and</strong>fill Tax are used <strong>to</strong> fund a range of environmental initiatives associated with the prevention,reduction <strong>and</strong> reclamation of polluted l<strong>and</strong>, the development of public amenities, parks <strong>and</strong>his<strong>to</strong>ric buildings within 10 miles of a l<strong>and</strong>fill site, biodiversity <strong>co</strong>nservation projects <strong>and</strong> therunning <strong>co</strong>sts of re<strong>co</strong>gnised environmental bodies. BREW started in April 2005 <strong>and</strong> will develop<strong>and</strong> exp<strong>and</strong> existing programmes that have already proved successful. There are a number ofprogrammes within BREW (including the next three initiatives outlined below). BREW providessupport <strong>to</strong> Envirowise, Carbon Trust <strong>and</strong> green business <strong>and</strong> waste minimisation clubs. BREW isalso providing £5 million <strong>to</strong> the Regional Development Agencies in 2005/06 <strong>to</strong> <strong>co</strong>-ordinate localdelivery <strong>and</strong> <strong>to</strong> carry out strategic resource efficiency projects in the regions.Waste <strong>and</strong> Resources Action Plan (WRAP) 17 was established in 2001 <strong>to</strong> promote sustainablewaste management. It has programmes <strong>to</strong> create stable <strong>and</strong> efficient markets for recycledmaterials <strong>and</strong> products within the six material streams: aggregates, glass, organics, paper, plastics<strong>and</strong> wood. It also has three generic programme areas which investigate business <strong>and</strong> finance,procurement <strong>and</strong> regional market development. WRAP has also established market developmentprogrammes for three difficult waste categories (tyres, plasterboard <strong>and</strong> batteries), <strong>and</strong> isexp<strong>and</strong>ing its existing business advice service <strong>to</strong> recycling sec<strong>to</strong>r <strong>co</strong>mpanies.National Industrial Symbiosis Programme (NISP) 18 aims <strong>to</strong> create resource efficiency byforming linkages between different industries that will lead <strong>to</strong> the wastes of one industrybe<strong>co</strong>ming a useful <strong>and</strong> <strong>co</strong>mpetitively priced input for another industry. Member <strong>co</strong>mpanies <strong>and</strong>organisations provide information on their input (materials they need) <strong>and</strong> output (waste theyno longer want) resource streams. Data is analysed <strong>to</strong> identify synergies ac<strong>co</strong>rding <strong>to</strong> requiredneeds.Market Transformation Programme 19 looks at market projections <strong>and</strong> action plans ontechnological, market <strong>and</strong> policy developments. Consideration is taken of which product trendsrepresent the greatest risk <strong>to</strong> our environment <strong>and</strong> opportunities <strong>to</strong> avoid these impacts. The keyissues that affect the resource efficiency of products, systems <strong>and</strong> services are identified.Private Finance Initiative (PFI). In the report Waste Not Want Not 20the Defra Strategy Unitestimated that infrastructure investment required <strong>to</strong> achieve the government’s l<strong>and</strong>fill reductiontargets is around £600 <strong>to</strong> £700 million per annum for the next ten years. Industry estimates theinvestment needed <strong>to</strong> be even greater. Other Defra research 21 shows that there is a majorinvestment opportunity for the private sec<strong>to</strong>r <strong>and</strong> it is estimated at around £8 billion over thenext ten years. The Government Spending Review 2004 has provided further resources <strong>to</strong> helplocal authorities invest in value for money waste disposal facilities. An additional £275 million inPFI credits will be available over <strong>and</strong> above the £355 million available from the spending reviewin 2002.A <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 19


3. The recycling opportunityused <strong>to</strong> en<strong>co</strong>urage private sec<strong>to</strong>r investment inrecycling industries. Defra has estimated thescale of the investment opportunity <strong>to</strong> be in theregion of £8 billion over the next ten years.The overwhelming evidence is that se<strong>co</strong>ndarymaterials will be forced out of the waste streamby a <strong>co</strong>mbination of legislative drivers <strong>and</strong>e<strong>co</strong>nomic instruments. The availability of thismaterial presents a golden opportunity for thosethat have the right <strong>co</strong>mbination of skills <strong>and</strong>organisation.3.3 The business opportunities for recyclingThere are two main areas of businessopportunity for recycling: <strong>co</strong>nverting wastematerials in<strong>to</strong> se<strong>co</strong>ndary raw materials, <strong>and</strong>processing these se<strong>co</strong>ndary materials <strong>to</strong> producevalue-added products.Most recycling activity in the UK is devoted <strong>to</strong>the first of these opportunities. This involves the<strong>co</strong>llection, sorting <strong>and</strong> shredding of wastematerials for sale as raw materials <strong>to</strong>manufacturers <strong>and</strong> materials producers. Oftenthe process chain is quite short, which meansthat little value is added <strong>to</strong> the final product,resulting in an over-reliance on e<strong>co</strong>nomies ofscale <strong>and</strong> exposure <strong>to</strong> the vagaries of<strong>co</strong>mmodity prices. For example, glass bottles are<strong>co</strong>nverted <strong>to</strong> cullet (broken glass) <strong>and</strong> sold <strong>to</strong>the producers of road aggregate. Plastic bottlesare melted down <strong>and</strong> made in<strong>to</strong> plastic pelletsfor manufacturers of products such as gardenfurniture. Green waste (from parks <strong>and</strong> gardens)is turned in<strong>to</strong> <strong>co</strong>mpost. Paper is <strong>co</strong>llected <strong>and</strong>packed in<strong>to</strong> huge bales <strong>and</strong> sold as raw material<strong>to</strong> paper mills.The se<strong>co</strong>nd area of business opportunity –processing se<strong>co</strong>ndary raw materials <strong>and</strong> addingvalue <strong>to</strong> these materials – calls for innovation inproduct design, <strong>and</strong> often high levels of initialcapital investment. This area of opportunity canalso be subject <strong>to</strong> e<strong>co</strong>nomies of scale, althoughthere is s<strong>co</strong>pe <strong>to</strong> develop high value-addedspecialist niche markets. A good example of thisis the work of the design <strong>co</strong>mpany Eight Inch<strong>and</strong> their use of recycled bottle glass <strong>to</strong> producehigh-value flooring <strong>and</strong> work surfaces.Recycling <strong>co</strong>llection services are mostlyundertaken by large, private sec<strong>to</strong>r <strong>co</strong>mpanies orin-house local authority direct works teams.Social enterprises can <strong>and</strong> do <strong>co</strong>mpete in thesemarkets, but <strong>to</strong> do so they must be able <strong>to</strong>engage in the same e<strong>co</strong>nomies of scale as theprivate sec<strong>to</strong>r. However, one of the uniqueselling points of social enterprises is their<strong>co</strong>mmitment <strong>to</strong> sustainability. Social enterpriseshave demonstrated that by engaging<strong>co</strong>mmunities in recycling, re-using <strong>and</strong> reducingwaste, it is possible <strong>to</strong> develop a sustainableapproach <strong>to</strong> waste management. Sustainabilitymeans devising solutions that give equal weight<strong>to</strong> social, e<strong>co</strong>nomic <strong>and</strong> environmental issues.The case studies presented throughout thisreport show how the <strong>co</strong>-<strong>operative</strong>s <strong>and</strong> socialenterprises in the <strong>co</strong>mmunity waste sec<strong>to</strong>r havedevised a sustainable approach <strong>to</strong> wastemanagement, based on the following<strong>co</strong>mpetencies -• Social. The ability <strong>to</strong> design wastemanagement services that improve the20The National Centre for Business & Sustainability


3. The recycling opportunityquality of life for local people. Theyachieve higher participation ratesbecause they address problems at agrass roots level by directly engagingwith, relating <strong>to</strong>, <strong>and</strong> responding <strong>to</strong>the needs of <strong>co</strong>mmunities. This in turnstimulates a feeling of <strong>co</strong>mmunitypride <strong>and</strong> reduces v<strong>and</strong>alism, flytippingetc. Money received for<strong>co</strong>llecting <strong>and</strong> selling recyclingmaterials is reinvested in the<strong>co</strong>mmunity <strong>to</strong> address socialexclusion <strong>and</strong> deprivation. The sec<strong>to</strong>ralso plays a role in building thecapacity of local workforces, creatingstable meaningful employment, <strong>and</strong>adding training in life skills <strong>and</strong> otherbenefits that private employersseldom provide.• E<strong>co</strong>nomic. The ability <strong>to</strong> deliver directlocal e<strong>co</strong>nomic benefits <strong>to</strong><strong>co</strong>mmunities, local authorities <strong>and</strong>businesses. Recycling can cut wastemanagement <strong>co</strong>sts by reducing theuse of l<strong>and</strong>fill or specialist wastetreatment processes. It can also createvalue through the re-use of improved,refurbished or upgraded products bythe wider <strong>co</strong>mmunity. Increasingly, thesec<strong>to</strong>r is adopting a business modelfor financing its waste managementactivities, <strong>and</strong> using grant fundingmore creatively <strong>to</strong> ensure theindependence <strong>and</strong> sustainability of itswaste management practices.• Environmental. The ability <strong>to</strong> achieve<strong>and</strong> sustain high levels of participationin recycling services ensures thatrecycling targets can be met moreeasily, <strong>and</strong> often more quickly. This isa product of the sec<strong>to</strong>r’s ability <strong>to</strong>directly <strong>and</strong> creatively engage withstakeholders in the design of wastemanagement services that addresstheir needs. Community engagementleads <strong>to</strong> more efficient wastesegregation, increasing the value ofthe materials re<strong>co</strong>vered, <strong>and</strong> alsoenables more <strong>co</strong>mplex wastemanagement problems <strong>to</strong> be solved.Higher levels of recycling will lead <strong>to</strong>A <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 21


3. The recycling opportunityenvironmental benefits, both local <strong>and</strong>global. Recycling close <strong>to</strong> where waste ariseslimits transport distances, which in turnhelps <strong>to</strong> lessen global warming <strong>and</strong> climatechange.Community Recycling <strong>and</strong> Resource Re<strong>co</strong>very inCalifornia (see Box 4) is a good example of asocial enterprise that has achieved e<strong>co</strong>nomies ofscale by focusing on a niche market. ECTRecycling (see Box 5) <strong>and</strong> FRC Group (see Box6) are two British examples of social enterprisesthat have taken the same route.BOX 4:COMMUNITY RECYCLING AND RESOURCE RECOVERY(CALIFORNIA, USA)Community Recycling <strong>and</strong> Resource Re<strong>co</strong>very (CRRR) carries out large-scale organic waste<strong>co</strong>mposting in the Sun Valley area of Los Angeles. It is an offshoot of Community Recycling, asocial enterprise established in 1974, which owns two other recycling operations. It <strong>co</strong>llectsgrocery waste <strong>and</strong> cardboard packaging waste from over 1,000 supermarkets <strong>and</strong> grocery s<strong>to</strong>resin Los Angeles. It receives over 2,000 <strong>to</strong>nnes of grocery waste, as well as municipal green waste,every day. This is <strong>co</strong>mposted <strong>to</strong> produce around 300,000 <strong>to</strong>nnes of certified organic <strong>co</strong>mpost ayear, making it one of the largest organic <strong>co</strong>mpost producers in the world.CRRR was established when the California Integrated Waste Management (CIWM) Board wasstarting <strong>to</strong> plan how it would achieve a State target of a 50% recycling rate. It had <strong>co</strong>ncludedthat this <strong>co</strong>uld not be achieved without addressing the issue of organic waste, so when CRRRapplied for a permit for its <strong>co</strong>mposting facility it was supported by the CIWM Board.In 1994 CRRR launched a <strong>co</strong>llection service for food retailers, hiring an expert from the sec<strong>to</strong>r <strong>to</strong>market the service. Initial results showed that savings in disposal <strong>co</strong>sts were enough <strong>to</strong> offset the<strong>co</strong>st of running the service. The <strong>co</strong>mpost is sold <strong>to</strong> farmers across the sub-region, <strong>and</strong> this hassupported a programme <strong>to</strong> promote agricultural uses for municipal <strong>co</strong>mpost. Specific end-marketsnow include grape, <strong>co</strong>t<strong>to</strong>n <strong>and</strong> strawberry farms.Key points• Government targets can provide a major incentive for recycling initiatives• Large-scale recycling projects tailored <strong>to</strong> the needs of specific industry sec<strong>to</strong>rs can be highlysuccessful• High-value end-products, such as organic <strong>co</strong>mpost, can make recycling projects <strong>co</strong>mmerciallyfeasible22The National Centre for Business & Sustainability


3. The recycling opportunityBOX 5:ECT RECYCLING (LONDON, ENGLAND)ECT Recycling is the UK’s largest not-for-profit recycling <strong>co</strong>mpany, with 360 employees, providingrecycling services <strong>to</strong> eight London Boroughs <strong>and</strong> eight other local authorities in the Midl<strong>and</strong>s <strong>and</strong>the West Country. It has also recently won the full refuse <strong>co</strong>llection <strong>co</strong>ntract for Ealing. Differentrecycling services are offered including kerbside <strong>co</strong>llection, civic amenity sites, <strong>co</strong>mposting, greenwaste <strong>co</strong>llections, estates recycling, public recycling sites <strong>and</strong> <strong>co</strong>mmercial recycling services.ECT has adopted a partnership approach, working with other organisations which it believes shareits ethos <strong>and</strong> values. For example, a new social enterprise, Bryson House Recycling, has beenestablished as a joint venture with Bryson House, a charity based in Northern Irel<strong>and</strong>, <strong>and</strong> has wona number of local recycling <strong>co</strong>ntracts. The Furniture Resource Centre (FRC) in Liverpool haspartnered with ECT on tenders, bringing its experience of bulky household waste <strong>and</strong> intermediatelabour markets.ECT Recycling is a not-for-profit social enterprise (<strong>co</strong>mpany limited by guarantee) owned by ECTGroup, an Industrial & Provident Society originally established in 1979 as a <strong>co</strong>mmunity transpor<strong>to</strong>rganisation. In 1985, the organisation started a furniture recycling project <strong>and</strong> further diversifiedits recycling activities in 1994 with the launch of its first ‘green box’ or kerbside <strong>co</strong>llection schemefor householders.ECT believes that its not-for-profit status allows it <strong>to</strong> provide a higher quality service, since it doesnot have <strong>to</strong> pay dividends <strong>to</strong> shareholders <strong>and</strong> all its surplus can be retained for reinvestment. Itsoperating surplus has been increasing, but recent figures suggest that as turnover increases, thenet profit margin has been falling-• 2003: £343,616 surplus on trading turnover of £12.5 million (2.7% surplus)• 2004: £416,836 surplus on trading turnover of £20.4 million (2.0% surplus)Recycling <strong>co</strong>ntracts (£15.8 million) <strong>and</strong> se<strong>co</strong>ndary material sales (£4.5 million) <strong>co</strong>ntributed 86% ofthe group’s <strong>to</strong>tal in<strong>co</strong>me of £23 million in 2004, with the remaining 14% sourced from grants.Overall the proportion of grant funding is falling year on year, in line with its overall objective ofbe<strong>co</strong>ming independent of grant aid.Key points• Partnerships can enable social enterprises <strong>to</strong> grow <strong>and</strong> <strong>co</strong>mbine areas of technical expertise• ECT achieved growth through diversification by focusing on its <strong>co</strong>re <strong>co</strong>mpetencies in transport<strong>and</strong> public sec<strong>to</strong>r <strong>co</strong>ntracting• Not-for-profit organisations are able <strong>to</strong> reinvest all of their surpluses, giving them a<strong>co</strong>mpetitive advantage over private enterprisesPho<strong>to</strong> <strong>co</strong>urtesy of ECT RecyclingA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 23


3. The recycling opportunityBOX 6:FRC GROUP (LIVERPOOL, ENGLAND)Furniture Resource Centre (FRC) was established in 1988 as a small local charity with a <strong>co</strong>mpanylimited by guarantee trading arm. Its aim was <strong>to</strong> ‘… enable people in poverty <strong>to</strong> get the furniture theyneed so that they can create homes ... <strong>and</strong> <strong>to</strong> provide employed <strong>and</strong> socially excluded people withsalaried training’. A furnishing service was launched in June 1994 with a range of furniture products<strong>and</strong> services being sold <strong>to</strong> social l<strong>and</strong>lords (typically local authorities <strong>and</strong> housing associations).Since 1993 FRC’s annual turnover has risen from £260,000 <strong>to</strong> over £7 million. More recently itsturnover has dropped <strong>to</strong> £5.5 million, reflecting a drop in the number of asylum seekers <strong>and</strong> <strong>co</strong>unciltenants requiring furnished ac<strong>co</strong>mmodation. Grant funding has diminished from 84% <strong>to</strong> just 9% of<strong>to</strong>tal turnover since the <strong>co</strong>mpany was set up. This growth in trading in<strong>co</strong>me has been achievedthrough a number of subsidiary <strong>and</strong> spin-off businesses, which <strong>to</strong>gether form a ‘<strong>co</strong>mmonwealth ofsocial businesses’, including-• A manufacturing business for new furniture, <strong>and</strong> re-upholstering <strong>and</strong> renovation of furnishedgoods <strong>co</strong>llected from the bulky waste <strong>co</strong>ntracts. This business eventually became une<strong>co</strong>nomic<strong>and</strong> all new furniture is now out-sourced• The FRC Group relies on CREATE, an independent social business established in 1995, <strong>to</strong> providesalaried training in the refurbishment of white goods <strong>and</strong> other large domestic appliances• Revive is an FRC trading subsidiary, established in 1998, <strong>to</strong> provide a retail outlet for new <strong>and</strong>refurbished furniture <strong>and</strong> CREATE refurbished goods• Bulky Bobs is another FRC trading subsidiary, which <strong>co</strong>llects bulky household waste for threelocal authorities, including Liverpool.In 1993 FRC had 17 staff. This has risen <strong>to</strong> over 70 full-time salaried staff <strong>and</strong> around 30 salariedtrainees. Taking in<strong>to</strong> ac<strong>co</strong>unt subsidiaries <strong>and</strong> spin-offs, the wider <strong>co</strong>mmonwealth employs over 150people. FRC has pioneered the development of an intermediate labour market, providing long-termunemployed people with a stepping-s<strong>to</strong>ne back in<strong>to</strong> employment. Trainees receive qualifications <strong>and</strong>life skills as part of their year long <strong>co</strong>ntract with FRC, <strong>and</strong> 70% of trainees <strong>co</strong>ntinue in paid workafter training.Key points• Recycling services can also meet social needs• Recycling is suitable for developing intermediate labour market activities• A virtuous relationship can be developed between a <strong>co</strong>mmonwealth ofsocial businesses engaged in <strong>co</strong>mplementary activities24The National Centre for Business & Sustainability


3. The recycling opportunity3.4 E<strong>co</strong>nomies of scaleE<strong>co</strong>nomies of scale can be very important in therecycling sec<strong>to</strong>r. Transport <strong>and</strong> s<strong>to</strong>rage <strong>co</strong>sts can<strong>co</strong>nsume a disproportionately large part of thebudget of small recycling <strong>co</strong>llection services,making them unable <strong>to</strong> <strong>co</strong>mpete on price withlarger recycling opera<strong>to</strong>rs. Entry in<strong>to</strong> highervalue-added recycling activities often calls forlarge investment in specialised machinery, <strong>and</strong><strong>co</strong>nsequently large-scale operations. Socialenterprises can be at a distinct disadvantage insuch markets, especially if they have poor access<strong>to</strong> capital finance. The Bronx Community PaperCompany was a proposal <strong>to</strong> establish a recyclingpaper mill, creating jobs for local unemployedpeople in a poor district of New York. ButBanana Kelly, the <strong>co</strong>mmunity developmentagency behind the proposal failed <strong>to</strong> secure thenecessary finance (see Box 7). But some socialenterprises manage <strong>to</strong> over<strong>co</strong>me these barriers.Lintrup Biogas Co-<strong>operative</strong> in Denmarkmanaged <strong>to</strong> raise nearly £4 million <strong>to</strong> build abiogas plant that used organic waste materials<strong>co</strong>llected from its 66 <strong>co</strong>-<strong>operative</strong> farmermembers (see Box 8).However, e<strong>co</strong>nomies of scale are not always themost important fac<strong>to</strong>r in determining businesssuccess. There are many areas of recycling thatare not attractive <strong>to</strong> either the private or thepublic sec<strong>to</strong>r, <strong>and</strong> where e<strong>co</strong>nomies of scale donot always result in a <strong>co</strong>mpetitive advantage.Examples of this include recycling activitieswhere -• The <strong>co</strong>sts are <strong>to</strong>o high <strong>and</strong>/or the profitmargins are <strong>to</strong>o small <strong>to</strong> offer a reasonablereturn on investment• The logistics of <strong>co</strong>llection <strong>and</strong> transportationare <strong>to</strong>o problematic• The risk of failing is <strong>to</strong>o high• The market for the recycled product isunstable or underdeveloped• It is <strong>to</strong>o difficult <strong>to</strong> source the wastematerial.For instance, <strong>co</strong>llecting <strong>and</strong> recycling food wastefrom domestic households can be extremelyproblematic. It can be difficult <strong>to</strong> persuadehouseholders <strong>to</strong> separate their waste. Foodwaste, especially <strong>co</strong>oked food, can attractBOX 7:BRONX COMMUNITYPAPER COMPANY(NEW YORK, USA)The Bronx Community Paper Company wasa proposal <strong>to</strong> establish a 400,000 <strong>to</strong>nne peryear recycled newsprint mill on abrownfield site in the Bronx district of NewYork. Although the project was not realised– it failed <strong>to</strong> achieve financing in 2000 –lessons can be learnt from the experience,particularly from the point of view of asocial enterprise attempting <strong>to</strong> establish alarge scale manufacturing project.The project was initiated by anenvironmental lobby organisation, theNational Resources Defense Council, <strong>and</strong>the Banana Kelly Community ImprovementAssociation. The mill was <strong>to</strong> have beenowned by Banana Kelly, which wouldempower the local <strong>co</strong>mmunity <strong>to</strong> createjobs from recycling. However, the scale ofthe project was far beyond the experienceof Banana Kelly’s staff, <strong>and</strong> their morerelaxed approach created a clash of cultureswhen dealing with external inves<strong>to</strong>rs <strong>and</strong>industry partners. The project was alsoforced in<strong>to</strong> a <strong>co</strong>ntractual rather thanstakeholding relationship with the cityauthority, leading ultimately <strong>to</strong> anadversarial position.Key points• Social enterprise has the potential <strong>to</strong>establish large scale manufacturingprojects• Genuine partnerships are required inorder <strong>to</strong> over<strong>co</strong>me <strong>co</strong>ntractual <strong>and</strong>cultural differencesA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 25


3. The recycling opportunityBOX 8:LINTRUP BIOGAS CO-OPERATIVE (ZEALAND, DENMARK)The Lintrup biogas plant was <strong>co</strong>nstructed in 1990 by a <strong>co</strong>-<strong>operative</strong> of 66 farmers in WestJutl<strong>and</strong>. The plant was financed using a bank loan (guaranteed by the local authority), equity<strong>co</strong>ntribution from the <strong>co</strong>-<strong>operative</strong> <strong>and</strong> a 40% grant from the Danish Government, making up a<strong>to</strong>tal investment of £3.9 million. It is owned by Linkogas AmbA, an independent <strong>co</strong>-<strong>operative</strong>society.The plant, along with 19 other <strong>co</strong>-<strong>operative</strong> biogas plants in Denmark, was designed <strong>to</strong> supportthe lives<strong>to</strong>ck industry. S<strong>to</strong>ck density is high <strong>and</strong> farmers are not allowed <strong>to</strong> export slurry.Localised treatment was therefore required, <strong>and</strong> by working <strong>to</strong>gether, farmers have been able <strong>to</strong>develop the biogas plant.The plant treats a mix of organic wastes, the majority of which are cattle <strong>and</strong> pig slurriessupplied by <strong>co</strong>-<strong>operative</strong> members. The slurry is supplemented by waste from food processing,abat<strong>to</strong>irs, the pharmaceutical industry, <strong>and</strong> sewage sludge from a local wastewater plant. Theorganic wastes are digested using a thermophilic (high temperature) process. The pasteurisedend-product is applied <strong>to</strong> crops by <strong>co</strong>-<strong>operative</strong> members. The farmer benefits because the endproductis less odorous than slurry, making it more suitable for application <strong>to</strong> the l<strong>and</strong>, <strong>and</strong>releases nutrients in<strong>to</strong> the soil more slowly, reducing water pollution. The local <strong>co</strong>mmunitybenefits from the production of a local renewable energy resource which is used <strong>to</strong> generateheat <strong>and</strong> power in a 2 MW <strong>co</strong>mbined heat <strong>and</strong> power plant.Any surplus generated by the <strong>co</strong>-<strong>operative</strong> is reinvested for the benefit of the farmer members.The most recent figures available are for 1997 <strong>and</strong> 1998, which demonstrated that the plant wasoperating at breakeven, with a turnover of around £800,000 per annum.Key points• Co-<strong>operative</strong> structures enable e<strong>co</strong>nomies of scale <strong>to</strong> be achieved in the processing of wastematerials• Biogas production reduces environmental pollution whilst providing the local <strong>co</strong>mmunitywith a renewable source of energy26The National Centre for Business & Sustainability


3. The recycling opportunityBOX 9:WASTECAP FOOD WASTE CO-OPERATIVE (BOSTON, USA)The Bos<strong>to</strong>n food waste <strong>co</strong>-<strong>operative</strong> was set up by WasteCap, a non-profit public-privatepartnership that aims <strong>to</strong> develop <strong>co</strong>st-effective recycling services for the business<strong>co</strong>mmunity. Since 1996 WasteCap has been supporting the development of <strong>co</strong><strong>operative</strong>s<strong>to</strong> deliver new recycling services <strong>to</strong> members. The organisation establishesthe structure, identifies partners <strong>to</strong> deliver the recycling service, <strong>and</strong> then markets theservice <strong>to</strong> businesses. By bringing <strong>to</strong>gether businesses WasteCap is in a stronger position<strong>to</strong> negotiate with the service provider, <strong>and</strong> it can also target geographical areas in order<strong>to</strong> minimise haulage <strong>co</strong>sts. Thirteen <strong>co</strong>-<strong>operative</strong>s have been established, <strong>co</strong>llectingoffice paper, cardboard <strong>and</strong> food waste.The aim of the food waste <strong>co</strong>-<strong>operative</strong> is <strong>to</strong> en<strong>co</strong>urage better waste management <strong>and</strong><strong>to</strong> help businesses reduce their disposal <strong>co</strong>sts. The service is designed <strong>to</strong> <strong>co</strong>llect specifiedfood wastes from participating businesses. The <strong>co</strong>llection is carried out by Herb'sDisposal, a specialist waste haulage <strong>co</strong>mpany <strong>co</strong>ntracted by the <strong>co</strong>-<strong>operative</strong>, for a <strong>to</strong>tal<strong>co</strong>st <strong>to</strong> <strong>co</strong>-<strong>operative</strong> members of around £40 per <strong>to</strong>nne. The organic waste is <strong>co</strong>llectedin drums provided by the <strong>co</strong>ntrac<strong>to</strong>r <strong>and</strong> is then taken <strong>to</strong> an approved agricultural<strong>co</strong>mposting site. The <strong>co</strong>mpost produced is sold <strong>to</strong> farmers <strong>and</strong> is used as a replacementfor artificial fertilisers.Key points• Co-<strong>operative</strong> models can be used <strong>to</strong> structure recycling projects in the business<strong>co</strong>mmunity• Development agencies can act as the entrepreneurs in establishing new <strong>co</strong>-<strong>operative</strong>recycling businessesA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 27


3. The recycling opportunityvermin, which in turn can lead <strong>to</strong> environmentalhealth problems. Food waste is prone <strong>to</strong>putrefaction, resulting in unpleasantenvironmental <strong>co</strong>nditions. The recycling optionsfor food waste are few <strong>and</strong> mostly une<strong>co</strong>nomic.The best option is <strong>to</strong> turn food waste in<strong>to</strong><strong>co</strong>mpost, but this can be a slow process,requiring large amounts of space, which is at apremium in urban areas, close <strong>to</strong> where largevolumes of food waste are available. WasteCapin Bos<strong>to</strong>n, USA (see Box 9), has found a solution<strong>to</strong> this problem by focusing on business foodwaste only. But, East London CommunityRecycling Partnership (see Box 10) has gone onestep further, <strong>and</strong> has managed <strong>to</strong> devise a<strong>co</strong>mmercially viable approach <strong>to</strong> recyclingdomestic food waste.Pho<strong>to</strong> <strong>co</strong>urtesy of East London Community Recycling Partnership28The National Centre for Business & Sustainability


3. The recycling opportunityBOX 10:EAST LONDON COMMUNITY RECYCLING PARTNERSHIP(LONDON, ENGLAND)East London Community Recycling Partnership (ELCRP) was founded in 2001 <strong>and</strong> haspartnership agreements with over twenty organisations involved in the delivery of recycling <strong>and</strong>re-use services in the London Borough of Hackney. In addition <strong>to</strong> its recycling targets, ELCRPaims <strong>to</strong> improve the quality of the environment on housing estates <strong>and</strong> <strong>to</strong> addressenvironmental health issues. ELCRP now has 35 staff, most of whom were either previouslyunemployed or engaged with employment training organisations. It operates a number ofrecycling projects <strong>and</strong> services, ranging from recycling <strong>co</strong>llections <strong>to</strong> <strong>co</strong>mposting.ELCRP has piloted a highly innovative food waste <strong>co</strong>mposting project on the Nightingale Estatein Hackney, using funding from the Royal Society of Wildlife Trusts’ Community Recycling <strong>and</strong>E<strong>co</strong>nomic Development (CRED) programme <strong>and</strong> the Neighbourhood Renewal Fund. This highrisehousing estate had experienced significant problems with rotting food waste in the binchutes <strong>and</strong> bin s<strong>to</strong>res. Households are provided with a kitchen green bin in<strong>to</strong> which they add‘EM Bokashi’ microbes, which prevent putrefaction. ELCRP’s innovative solution <strong>to</strong> the problemof food waste, which <strong>co</strong>mplies with the Animal By-Product Regulations, doesn’t require theseparation of meat <strong>and</strong> fish from the rest of the food waste, making it simpler for households <strong>to</strong>recycle. There is a weekly <strong>co</strong>llection <strong>and</strong> the food waste is then loaded in<strong>to</strong> a ‘Rocket’<strong>co</strong>mposting machine. ELCRP’s grass roots approach has been vital <strong>to</strong> the success of this project,which has managed <strong>to</strong> achieve an 86% participation rate on the estate.ELCRP’s project manager has marketed the food waste recycling project as a highly improvedbin service rather than a recycling scheme, because this focuses attention on the added-value ofimproved environmental <strong>co</strong>nditions, whilst the end-product provides an in<strong>co</strong>me <strong>to</strong> improvelocal amenities <strong>and</strong> the environment. The role of the local authority in the success of theproject is also worth noting. Normally, local authorities look for easy solutions <strong>and</strong> often<strong>co</strong>ntract with big waste-management <strong>co</strong>mpanies <strong>to</strong> deliver their services. However, these big<strong>co</strong>mpanies cannot always meet the needs of local <strong>co</strong>mmunities. For example, the lorries used bybig <strong>co</strong>mpanies might be <strong>to</strong>o large <strong>to</strong> access some housing estates. In <strong>co</strong>ntrast, ELCRP’s bespokedoorstep <strong>co</strong>llection services are neat <strong>and</strong> tidy <strong>and</strong> meet the local <strong>co</strong>mmunity’s needs.Key points• Innovative solutions <strong>to</strong> recycling problems are strengthened by high levels of <strong>co</strong>mmunityinvolvement <strong>and</strong> participation• Recycling projects can add value by addressing associated issues such as environmentalhealth• Processing waste in<strong>to</strong> marketable products creates additional in<strong>co</strong>me streamsA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 29


4. Community Recycling:a way forward304.1 The <strong>co</strong>mmunity waste sec<strong>to</strong>rThe <strong>co</strong>mmunity waste sec<strong>to</strong>r en<strong>co</strong>mpasses awide range of social e<strong>co</strong>nomy organisations,including charities, <strong>co</strong>mmunity enterprises,<strong>co</strong>-<strong>operative</strong>s <strong>and</strong> other forms of socialenterprise. Organisations in the <strong>co</strong>mmunitywaste sec<strong>to</strong>r work closely <strong>to</strong>gether throughbodies such as the Community RecyclingNetwork (CRN), Furniture Re-use Network(FRN), <strong>and</strong> the Community CompostingNetwork (CCN).CRN describes itself as ‘the national umbrellaorganisation for <strong>co</strong>mmunity-based, not-for-profit<strong>and</strong> <strong>co</strong>-<strong>operative</strong> waste management groups’.CRN was established by the environmentalcampaigns group Friends of the Earth, <strong>and</strong>became an independent body in 1992. It hasapproximately 400 full members <strong>and</strong> associates.Ac<strong>co</strong>rding <strong>to</strong> the CRN website 1 , the majority ofmembers ‘are involved in not-for-profit,<strong>co</strong>mmunity-based waste minimisation, re-use<strong>and</strong> recycling schemes which range from onepersonvillage operations <strong>to</strong> large, not-for-profitkerbside <strong>co</strong>llection services <strong>co</strong>vering major cities.CRN members working in partnership with localauthorities - including Bea<strong>co</strong>n Councils - <strong>and</strong>waste management <strong>co</strong>mpanies have achievedsome of the highest recycling rates in the UK <strong>and</strong>offer separated kerbside recycling <strong>co</strong>llections <strong>to</strong>approaching 3 million households’.FRN was established in 1988. The FRN website 2describes FRN as ‘the national <strong>co</strong>-ordinatingbody for 300 furniture <strong>and</strong> appliance re-use <strong>and</strong>recycling organisations in the UK. The FRNpromotes the re-use of unwanted furniture <strong>and</strong>household effects for the alleviation of need,hardship, distress <strong>and</strong> poverty. 1.5 million itemsper year are re-used <strong>and</strong> passed on <strong>to</strong> low in<strong>co</strong>mefamilies. 63,000 <strong>to</strong>nnes of waste is diverted froml<strong>and</strong>fill <strong>and</strong> 5000 people are working in the UK <strong>to</strong><strong>co</strong>llect <strong>and</strong> deliver furniture’. FRN membersrepair <strong>and</strong> distribute over 250,000 domesticappliances a year <strong>to</strong> low-in<strong>co</strong>me families acrossthe UK that cannot afford <strong>to</strong> purchase newappliances.The National Centre for Business & SustainabilityCCN was established in 1996. It supports <strong>and</strong>promotes the <strong>co</strong>mmunity management <strong>and</strong> useof bio-degradable waste materials. It is amembership organisation with over 230members. The CCN website 3 describes theactivities of its members as being ‘very diverse;projects range in scale from individuals or smallgroups working on allotment sites or promotinghome <strong>co</strong>mposting, <strong>to</strong> social enterprises with localauthority <strong>co</strong>ntracts providing kerbside <strong>co</strong>llectionservices. The <strong>co</strong>mmon theme is that the local<strong>co</strong>mmunity is involved in the management of theorganic waste they are producing <strong>and</strong> are not-forprofit<strong>and</strong> locally ac<strong>co</strong>untable organisations’.The majority of the organisations that make upthe membership of these three networks aresmall-scale operations. Most are engaged in the<strong>co</strong>llection of segregated waste, <strong>to</strong> which theyadd value by separation <strong>and</strong> bulking up. Therecycled materials are then either sold <strong>to</strong>intermediate waste merchants or, in some cases,elements of the waste are re<strong>co</strong>vered <strong>and</strong>improved (such as white goods or furniture) <strong>and</strong>then re-sold or given <strong>to</strong> cus<strong>to</strong>mers often fromlow-in<strong>co</strong>me households.Smaller organisations of this type can be<strong>co</strong>mestronger by working <strong>to</strong>gether <strong>to</strong> act as a<strong>co</strong>nsortium in order <strong>to</strong> gain larger <strong>co</strong>ntractsfrom business or local authorities. This approachhas been successfully adopted by the TowerHamlets Community Recycling Consortium (seeBox 11). The other option is for small-scale<strong>co</strong>mmunity organisations <strong>to</strong> grow. The previoussection of this report <strong>co</strong>ntains case studiesdescribing how ECT Recycling (see Box 5) <strong>and</strong>the FRC Group (see Box 6) achieved growththrough <strong>co</strong>ntracts with local authorities.However, local authority <strong>co</strong>ntracts are notalways essential for growth. Magpie RecyclingCo-<strong>operative</strong> in Brigh<strong>to</strong>n has developed asubstantial recycling business, paid for byhouseholds, in <strong>co</strong>mpetition with a free<strong>co</strong>llection service provided by the localauthority (see Box 12).


4. Community Recyling: a way forwardBOX 11:TOWER HAMLETS COMMUNITY RECYCLING CONSORTIUM(LONDON, ENGLAND)Tower Hamlets Community Recycling Consortium (THCRC) is a <strong>co</strong>-<strong>operative</strong> (<strong>co</strong>mpany limitedby guarantee) formed in 2001 <strong>to</strong> deliver recycling services for households in the LondonBorough of Tower Hamlets. The local authority had <strong>co</strong>ncluded that the recycling service wouldbe best operated by a <strong>co</strong>mmunity-based organisation. In response <strong>to</strong> this requirement, a<strong>co</strong>-<strong>operative</strong> was formed by interested partners, using model se<strong>co</strong>ndary <strong>co</strong>-<strong>operative</strong> (or<strong>co</strong>-<strong>operative</strong> <strong>co</strong>nsortium) rules. Partners include the Tower Hamlets Environmental Trust,London Recycling Consortium <strong>and</strong> Isling<strong>to</strong>n Waste Savers. The <strong>co</strong>nsortium made a bid for the<strong>co</strong>llection service <strong>and</strong> won a five year <strong>co</strong>ntract serving 30,000 households in the borough,most of whom live in high rise flats.THCRC is organised in<strong>to</strong> three functions: operations, <strong>co</strong>rporate services <strong>and</strong> the <strong>co</strong>ntrac<strong>to</strong>r’soffice. The management team is ac<strong>co</strong>untable <strong>to</strong> a board of direc<strong>to</strong>rs who provide strategicleadership <strong>and</strong> democratic ac<strong>co</strong>untability. The board meets several times a year <strong>and</strong> receivesregular reports from the management team.It <strong>to</strong>ok THCRC two years <strong>to</strong> win the local authority <strong>co</strong>ntract, <strong>and</strong> during this period theorganisation had <strong>to</strong> be funded through the partners’ own resources. The <strong>co</strong>nsortium has tried<strong>to</strong> be self-sufficient <strong>and</strong> receives no grants for running <strong>co</strong>sts. The building that the <strong>co</strong>nsortiumis located in is financed through a mortgage secured against its fixed in<strong>co</strong>me.THCRC employs 35 people <strong>and</strong> has a turnover of £1.2 million. In order <strong>to</strong> keep <strong>co</strong>sts down, the<strong>co</strong>nsortium has developed innovative ways of making door-<strong>to</strong>-door <strong>co</strong>llections in high-risebuildings <strong>and</strong> maximising <strong>co</strong>mmunity participation. It has designed a dedicated high-rise door<strong>to</strong>-doorrecycling trolley that can go up lifts <strong>and</strong> allows for the doorstep sorting of recycledmaterials. It has also designed a recycling winch for removing bulk bags of recycled materials,such as bottles <strong>and</strong> paper, from high-rise flats that do not have adequate lifts.An important <strong>co</strong>mplementary part of the service is the Friends Network – an association ofresident-volunteers that assists with the smooth delivery of the <strong>co</strong>llection service in eachblock or floor, provides feedback <strong>to</strong> the <strong>co</strong>nsortium, <strong>and</strong> helps <strong>to</strong> promote recycling in theirblock or floor.Key points• Co-<strong>operative</strong> <strong>co</strong>nsortiums are an effective way for small <strong>co</strong>mmunity recycling projects <strong>to</strong>achieve e<strong>co</strong>nomies of scale• Innovation in <strong>co</strong>mmunity participation <strong>and</strong> <strong>co</strong>llection techniques from high-rise buildingshas improved productivityA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 31


4. Community Recyling: a way forwardThere are some clear patterns that mark out thesmaller <strong>co</strong>mmunity recycling initiatives. Theytend <strong>to</strong> be led by one person with a clear visionwho mobilises a nucleus of supporters withinthe local <strong>co</strong>mmunity. There is a strong <strong>and</strong><strong>co</strong>ntinuing <strong>co</strong>mmitment <strong>to</strong> this local<strong>co</strong>mmunity which can result in a tendency <strong>to</strong>avoid high levels of growth that mightundermine this <strong>co</strong>mmunity focus. There is anemphasis on not-for-profit structures, which canlimit the s<strong>co</strong>pe for raising investment capital,making the organisations more reliant on grant<strong>and</strong> loan finance.BOX 12:MAGPIE RECYCLING CO-OPERATIVE LTD (BRIGHTON, ENGLAND)Magpie is an employee-owned workers’ <strong>co</strong>-<strong>operative</strong> that offers subscription <strong>and</strong> fee payingrecycling services <strong>to</strong> local homes <strong>and</strong> businesses. It started in 1990, with three volunteers<strong>co</strong>llecting cans, glass <strong>and</strong> office paper from businesses. In 1992 it was in<strong>co</strong>rporated as a <strong>co</strong><strong>operative</strong>.At this time, there was a lot of support from the business <strong>co</strong>mmunity <strong>and</strong> local<strong>co</strong>uncil officers, who were able <strong>to</strong> provide help such as breaks in rent for premises. But Magpiewas unable <strong>to</strong> obtain grant funding, which was only available <strong>to</strong> charities or not-for-profi<strong>to</strong>rganisations. Instead, the three founding members obtained support from the Government’sEnterprise Allowance Scheme, in the form of weekly wages of £40 for the first year.Subscription kerbside <strong>co</strong>llection services began in 1996 <strong>and</strong> have since exp<strong>and</strong>ed <strong>to</strong> a cus<strong>to</strong>merbase of 5,000 domestic <strong>and</strong> 1,000 <strong>co</strong>mmercial cus<strong>to</strong>mers. The subscription ‘green box’ service<strong>co</strong>llects glass, cans, foil, paper, card, plastics, Tetrapak <strong>and</strong> textiles. Householders are required <strong>to</strong>pre-sort material for <strong>co</strong>llection, which takes place once a week using cus<strong>to</strong>mised electricpowered milk floats. The <strong>co</strong>-<strong>operative</strong> has diversified the services it offers <strong>to</strong> include-• Consultation on recycling strategies for local authorities• Furniture <strong>co</strong>llection for refurbishment <strong>and</strong> resale• Gardening services <strong>and</strong> removal of garden waste for <strong>co</strong>mposting.It currently has 35 employees, with a turnover in excess of £500,000. Most profits raised areploughed back in<strong>to</strong> the organisation <strong>to</strong> run new projects <strong>and</strong> reinvest in equipment, such asnew vehicles. There are occasional profit shares with the workers.Despite giving initial support <strong>to</strong> Magpie, the local authority now offers a free (paid for through<strong>co</strong>uncil tax) doorstep recycling service, whereas Magpie’s cus<strong>to</strong>mers pay £15 per quarter. It hasbeen found that, in the main, Magpie’s cus<strong>to</strong>mers are happy <strong>to</strong> pay this fee because the serviceis better. Magpie sells itself as a trustworthy recycler, guaranteeing that materials will not endup in l<strong>and</strong>fill sites or waste incinera<strong>to</strong>r plants. Innovation is central <strong>to</strong> Magpie’s business modelwith new services developed in <strong>co</strong>nsultation with the local <strong>co</strong>mmunity. Magpie <strong>co</strong>mmunicateswith its cus<strong>to</strong>mers via a website <strong>and</strong> a twice-yearly newsletter. It believes that the public aremore likely <strong>to</strong> sort their waste for recycling if they know that it benefits the local <strong>co</strong>mmunity.Key points• Operating a paid-for domestic kerbside <strong>co</strong>llection service can be feasible, even in<strong>co</strong>mpetition with free <strong>co</strong>llection services• Domestic cus<strong>to</strong>mers will pay for multi-material <strong>co</strong>llection services, including more difficultmaterials• Br<strong>and</strong> identity can be strengthened by adopting other environmental practices such aselectrically powered <strong>co</strong>llection vehicles32The National Centre for Business & Sustainability


4. Community Recyling: a way forwardSmall-scale organisations in the <strong>co</strong>mmunitywaste sec<strong>to</strong>r have some clear <strong>co</strong>mpetitiveadvantages over larger private sec<strong>to</strong>r businesses,which <strong>co</strong>unterbalance their lack of e<strong>co</strong>nomies ofscale. These <strong>co</strong>mpetitive advantages include –• Strong <strong>co</strong>mmunity support. This can lead<strong>to</strong> higher levels of participation <strong>and</strong><strong>co</strong>mpliance with more onerous tasks such aswaste segregation• Volunteers. Support in the form of localvolunteers for the workforce <strong>and</strong>management boards of recycling projectscan keep <strong>co</strong>sts down• Lower profit targets. Not-for-profitstructures mean that the organisations donot have shareholders <strong>and</strong> can operate onlower profit margins, or reinvest more oftheir surpluses in improvements <strong>to</strong> services.The lack of pressure <strong>to</strong> generate large profitmargins can also help <strong>co</strong>mmunity recyclingprojects think more innovatively about marke<strong>to</strong>pportunities <strong>and</strong> identify new niche markets.This happens because the projects are motivatedby social <strong>and</strong> environmental goals rather thanthe profit motive. Öko-Service in Graz, Austria, isa good example of a <strong>co</strong>mmunity-based recyclingorganisation that has developed a range of nichemarkets (see Box 13).However, these <strong>co</strong>mpetitive advantages <strong>co</strong>meattached with potential weaknesses. TheBOX 13:ÖKO-SERVICE (GRAZ, AUSTRIA)Öko-Service is an independent, not-for-profit <strong>co</strong>mpany established in 1994 <strong>to</strong> provideenvironmental services <strong>and</strong> support for the unemployed <strong>to</strong> re-enter the labour market. Itemploys 10 full-time staff <strong>and</strong> 20 transitional workers nominated by the local labour office.Nominated workers are employed for either 16 or 24 months, depending on their age, <strong>and</strong>receive educational, vocational <strong>and</strong> on-the-job training. The organisation has a strong<strong>co</strong>mmercial focus <strong>co</strong>ncentrating on –• Raising financial resources <strong>to</strong> enable the business <strong>to</strong> be<strong>co</strong>me self-sustaining• Developing a more professional approach <strong>to</strong> attract private sec<strong>to</strong>r partners• Creating greater opportunities <strong>to</strong> exp<strong>and</strong> in<strong>to</strong> unexploited niche markets.It <strong>co</strong>llects garden waste, <strong>co</strong>rk, window frames, electrical <strong>and</strong> electronic equipment, as well aswaste <strong>co</strong>oking oil from homes <strong>and</strong> <strong>co</strong>mmercial premises. It also provides a <strong>co</strong>mposting service, agarden <strong>and</strong> shredding machinery hire service, <strong>and</strong> a mobile dishwashing <strong>and</strong> crockery service (<strong>to</strong>promote re-use at functions).At present the organisation is reliant on the local labour office <strong>and</strong> the European Social Fund <strong>to</strong>pay workforce wages. The garden waste service is subsidised by the municipality on the basis ofwaste diverted from <strong>co</strong>nventional disposal. A number of partnerships have been developed withboth public <strong>and</strong> private sec<strong>to</strong>r organisations. This approach has been used <strong>to</strong> develop new nichemarkets, for example waste <strong>co</strong>oking oil is <strong>co</strong>llected <strong>and</strong> made in<strong>to</strong> bio-diesel by a partner,exp<strong>and</strong>ing the range of services offered by Öko-Service, <strong>and</strong> allowing joint marketing of serviceswith partners. The <strong>co</strong>mpany is able <strong>to</strong> be innovative because it has low overheads <strong>and</strong> itstransitional employment model also allows it <strong>to</strong> invest human resources in the development ofnew niche markets.Key points• Operates a transitional employment model, similar <strong>to</strong> the intermediate labour marketactivities of the FRC Group• Uses partnerships <strong>to</strong> test <strong>and</strong> develop new niche recycling marketsA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 33


4. Community Recyling: a way forward34goodwill of the <strong>co</strong>mmunity <strong>and</strong> volunteers canevaporate if the broader benefits of recyclingare not tangible. Projects that are reliant uponvolunteers can end up being victims of theirown success when increased dem<strong>and</strong> leads <strong>to</strong>in<strong>to</strong>lerable workloads, resulting in volunteerfatigue <strong>and</strong> burn-out. Not-for-profit structurescan mean that there is an over-reliance ongrants <strong>and</strong> loans <strong>to</strong> finance investment inequipment <strong>and</strong> machinery.Furthermore, there is no reason why small-scale<strong>co</strong>mmunity-based recycling projects cannotbenefit from e<strong>co</strong>nomies of scale whilstsimultaneously holding on <strong>to</strong> the <strong>co</strong>mpetitiveadvantages associated with being small-scale.East London Community Recycling Partnership(see Box 10) <strong>and</strong> Tower Hamlets CommunityRecycling Consortium (see Box 11) havedeveloped structures that do this. Consortia <strong>and</strong>partnerships are both forms of <strong>co</strong>-<strong>operative</strong>structure. The final part of this section examineswhat <strong>co</strong>ntribution <strong>co</strong>-<strong>operative</strong> structures canmake <strong>to</strong> strengthen the <strong>co</strong>mmunity wastesec<strong>to</strong>r.4.2 The <strong>co</strong>-<strong>operative</strong> advantageCo-<strong>operative</strong> structures are already widely usedin the <strong>co</strong>mmunity waste sec<strong>to</strong>r. Half of the casestudies in this report are of <strong>co</strong>-<strong>operative</strong>organisations. Taken <strong>to</strong>gether, they demonstratethe s<strong>co</strong>pe <strong>and</strong> flexibility of <strong>co</strong>-<strong>operative</strong>structures <strong>to</strong> provide sustainable solutions <strong>to</strong>the waste problem. Co-<strong>operative</strong>s are adistinctive form of social enterprise, with a<strong>co</strong>mmon global identity, which is regulated bythe International Co-<strong>operative</strong> Alliance (Box 14).In the <strong>co</strong>ntext of the <strong>co</strong>mmunity waste sec<strong>to</strong>r,<strong>co</strong>-<strong>operative</strong> structures can be developed thataddress some of the potential weaknessesassociated with small-scale, <strong>co</strong>mmunity-basedinitiatives. The advantages of a <strong>co</strong>-<strong>operative</strong>approach <strong>to</strong> recycling can be grouped <strong>to</strong>getherin two interlocking areas –• Membership. Democratic, voluntary <strong>and</strong>open membership structures are a definingfeature of <strong>co</strong>-operation. By developingstructures that enable the key stakeholders<strong>to</strong> be<strong>co</strong>me full <strong>and</strong> active members,<strong>co</strong>-<strong>operative</strong>s provide a platform for buildingThe National Centre for Business & Sustainability<strong>co</strong>mmunity engagement <strong>and</strong> participation.Unlike private sec<strong>to</strong>r enterprises, whereownership <strong>and</strong> <strong>co</strong>ntrol is based on howmuch each person invests, <strong>co</strong>-<strong>operative</strong>s arefully democratic structures which makedecisions on the basis of one-person-onevote, regardless of how much each memberhas invested. Unlike some charitablestructures, based on systems of patronageinvolving trustees, donors <strong>and</strong> beneficiaries,the <strong>co</strong>-<strong>operative</strong> approach is more solidlybased on systems of equality, equity <strong>and</strong>solidarity. When <strong>co</strong>mbined with the values ofself-help <strong>and</strong> self-responsibility, <strong>co</strong>-<strong>operative</strong>BOX 14:A CO-OPERATIVE IS…..A people-centred organisation, jointlyowned <strong>and</strong> democratically <strong>co</strong>ntrolled by itsmembers. Trade is a fundamental humanactivity, <strong>and</strong> <strong>co</strong>-<strong>operative</strong>s are tradingenterprises, providing goods <strong>and</strong> services<strong>and</strong> generating profits. Those profits are nottaken by outside shareholders as with manyinves<strong>to</strong>r owned businesses, but are underthe <strong>co</strong>ntrol of the members, who decidedemocratically how they should be used.• Co-<strong>operative</strong>s invest in education <strong>and</strong>training for their members, enablingthem <strong>to</strong> <strong>co</strong>ntribute more effectively <strong>to</strong>the sustainable development of theirenterprises.• Co-<strong>operative</strong>s are part of <strong>and</strong> work forthe sustainable development of their<strong>co</strong>mmunities.• Co-<strong>operative</strong>s are based on the values ofself-help, self-responsibility, democracy,equality, equity <strong>and</strong> solidarity.Co-<strong>operative</strong> members believe in theethical values of honesty, openness,social responsibility <strong>and</strong> caring forothers.The thous<strong>and</strong>s of <strong>co</strong>-<strong>operative</strong> enterprisesthroughout the UK are just part of a globalmovement that employs an estimated 100million people. The UN estimates that thelivelihoods of half the world’s populationare made secure by <strong>co</strong>-<strong>operative</strong> enterprise.


4. Community Recyling: a way forwardstructures provide the basis for genuine<strong>co</strong>mmunity involvement.• Business model. Co-<strong>operative</strong>s work <strong>to</strong> theprinciple of member e<strong>co</strong>nomic participation,which allows members <strong>to</strong> invest in theirenterprise <strong>and</strong> receive a limited share of theprofits, based on their transactions with the<strong>co</strong>-<strong>operative</strong>. This is in <strong>co</strong>ntrast <strong>to</strong> the notfor-profitstructures used by some<strong>co</strong>mmunity-based recycling initiatives, whichcan result in an over-reliance on grants <strong>and</strong>loan finance. Co-<strong>operative</strong> principlesre<strong>co</strong>gnise the rights of members <strong>to</strong> a limitedreturn, whilst also requiring all <strong>co</strong>-<strong>operative</strong>s<strong>to</strong> set aside some of their profits <strong>to</strong>indivisible reserves.The global <strong>co</strong>-<strong>operative</strong> movement has a longhis<strong>to</strong>ry <strong>and</strong> tradition of using its values <strong>and</strong>principles <strong>to</strong> develop new solutions <strong>to</strong><strong>co</strong>mmunity <strong>co</strong>ncerns. Box 15 <strong>co</strong>ntains a casestudy of Kitakyushu ELV Co-<strong>operative</strong>Association in Japan, which has developed ahighly innovative approach <strong>to</strong> the re<strong>co</strong>very <strong>and</strong>recycling of scrap vehicles. By bringing <strong>to</strong>getherseven independent businesses involved indifferent aspects of the recycling <strong>and</strong> re<strong>co</strong>veryprocess, the <strong>co</strong>-<strong>operative</strong> has provided anequitable structure for joint investment <strong>and</strong>marketing, based on a <strong>co</strong>-<strong>operative</strong> supplychain.Co-<strong>operative</strong> principles can be applied <strong>to</strong> a widerange of settings, engaging different types ofstakeholders in a variety of organisationalrelationships appropriate <strong>to</strong> the aims <strong>and</strong>objectives of the enterprise. Box 16 <strong>co</strong>ntains adescription of how Sundance Renewables, a<strong>co</strong>-<strong>operative</strong> that makes biodiesel from waste<strong>co</strong>oking oil, has used a not-for-profit, workers’<strong>co</strong>-<strong>operative</strong> structure.4.3 A <strong>co</strong>-<strong>operative</strong> approach <strong>to</strong> recyclingTurning waste materials in<strong>to</strong> the raw materialsfor a new <strong>and</strong> dynamic <strong>co</strong>mmunity recyclingsec<strong>to</strong>r can be greatly enhanced by adopting<strong>co</strong>-<strong>operative</strong> values <strong>and</strong> principles. Adding value<strong>to</strong> waste requires some level of initial capitalinvestment, <strong>and</strong> a secure supply of wastematerials. Both of these key inputs can beprovided by the <strong>co</strong>mmunity, in a way thatreinforces the <strong>co</strong>mmitment of the <strong>co</strong>mmunity<strong>to</strong> the success of the <strong>co</strong>-<strong>operative</strong>. Structurescan be established that allow the <strong>co</strong>mmunity <strong>to</strong>benefit from its supply of waste materials,through the <strong>co</strong>mmunity’s ownership <strong>and</strong> <strong>co</strong>ntrolof recycling <strong>co</strong>-<strong>operative</strong>s.Communities are more likely <strong>to</strong> engage in wasterecycling <strong>and</strong> participate in waste segregationpractices if they benefit directly or indirectlyfrom these efforts. By investing some of theirprofits in the <strong>co</strong>mmunity, <strong>co</strong>-<strong>operative</strong>s canfulfil the seventh <strong>co</strong>-<strong>operative</strong> principle, <strong>co</strong>ncernfor <strong>co</strong>mmunity, <strong>and</strong> at the same time rewardtheir <strong>co</strong>mmunity for providing them with rawmaterials.This <strong>co</strong>mmunity/<strong>co</strong>-<strong>operative</strong> relationship canbe further reinforced by enabling the<strong>co</strong>mmunity <strong>to</strong> invest in the <strong>co</strong>-<strong>operative</strong>, <strong>and</strong>paying a return on that investment. Communitymembers with capital invested in the<strong>co</strong>-<strong>operative</strong> have a greater incentive <strong>to</strong>maintain <strong>and</strong> increase their provision ofmaterials for recycling. By creating a virtuouscircle that <strong>co</strong>nnects the roles of supplier,inves<strong>to</strong>r, volunteer, worker <strong>and</strong> cus<strong>to</strong>mer,<strong>co</strong>mmunity-based recycling <strong>co</strong>-<strong>operative</strong>s canbe at the leading edge of innovation in recyclingpractices.Although there are no UK examples ofsignificant <strong>co</strong>mmunity investment in recycling<strong>co</strong>-<strong>operative</strong>s, there are precedents in otherareas of <strong>co</strong>-<strong>operative</strong> endeavour. A goodexample, illustrating the potential for<strong>co</strong>mmunity investment, is Baywind EnergyCo-<strong>operative</strong>. Baywind owns <strong>and</strong> operates sixwind turbines in Cumbria, financed by over £2million share capital raised from the local<strong>co</strong>mmunity <strong>and</strong> other supporters of windenergy. There is no reason why recycling projectscannot secure the same type <strong>and</strong> level ofsupport from the <strong>co</strong>mmunities they serve.Co-<strong>operative</strong> structures can address some of themost significant challenges facing the<strong>co</strong>mmunity waste sec<strong>to</strong>r. These include –• Achieving e<strong>co</strong>nomies of scale, by forming<strong>co</strong>-<strong>operative</strong> <strong>co</strong>nsortia, similar <strong>to</strong> the TowerHamlets Community Recycling Consortium(see Box 11)• Securing <strong>co</strong>mmunity involvement, byoffering ownership <strong>and</strong> <strong>co</strong>ntrol throughA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 35


4. Community Recyling: a way forwarddemocratic membership structures, <strong>and</strong>strengthening the links betweenparticipation in recycling initiatives <strong>and</strong> thebroader benefits <strong>to</strong> the <strong>co</strong>mmunity• En<strong>co</strong>uraging <strong>co</strong>mmunity investment, bydeveloping <strong>co</strong>-<strong>operative</strong> structures thatallow members <strong>to</strong> invest share capital, <strong>and</strong><strong>to</strong> receive a limited return for theirparticipation in recycling• Completing the recycling circle, byenabling the <strong>co</strong>mmunity <strong>to</strong> be suppliers,inves<strong>to</strong>rs, volunteers, cus<strong>to</strong>mers <strong>and</strong>beneficiaries in <strong>co</strong>mmunity-owned <strong>and</strong><strong>co</strong>ntrolled <strong>co</strong>-<strong>operative</strong>s• Developing higher value-added recyclingactivities, using investment capital from the<strong>co</strong>mmunity <strong>to</strong> engage in recycling activitiesthat process recycled <strong>and</strong> re<strong>co</strong>veredmaterials, <strong>and</strong> use these as raw materials inhigh value-added products <strong>and</strong> process• Establishing <strong>co</strong>-<strong>operative</strong> supply chains,by forming <strong>co</strong>-<strong>operative</strong> associationsbetween independent <strong>co</strong>mmunity-basedrecycling projects engaged in recyclingactivities that form a supply chain, similar <strong>to</strong>the Kitakyushu ELV Co-<strong>operative</strong> Associationin Japan (see Box 15)• Supporting <strong>co</strong>-<strong>operative</strong> entrepreneurs,<strong>co</strong>-<strong>operative</strong> structures provide a powerfulbasis for linking social entrepreneurs <strong>to</strong> their<strong>co</strong>mmunities, <strong>co</strong>mbining an entrepreneurialoutlook with structures that engage all thekey stakeholders. Collaborative working <strong>and</strong>strong partnerships between stakeholders areneeded <strong>to</strong> bring <strong>to</strong>gether appropriateexpertise <strong>and</strong> <strong>to</strong> achieve <strong>co</strong>mpetitive levelsof productivity.This section has <strong>co</strong>ncentrated on the wayforward for organisations in the <strong>co</strong>mmunitywaste sec<strong>to</strong>r. It has highlighted the <strong>co</strong>mpetitiveadvantage of developing <strong>co</strong>-<strong>operative</strong> structuresfor the sec<strong>to</strong>r <strong>and</strong> described a <strong>co</strong>-<strong>operative</strong>approach <strong>to</strong> recycling. The next <strong>and</strong> final sectionof the report examines the s<strong>co</strong>pe for engaging<strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies in recycling,<strong>and</strong> the potential for partnerships between the<strong>co</strong>mmunity waste sec<strong>to</strong>r <strong>and</strong> <strong>co</strong>nsumersocieties.BOX 15:KITAKYUSHU ELVCO-OPERATIVEASSOCIATION(KITAKYUSHU, JAPAN)The Kitakyushi ELV (End of Life Vehicle)Co-<strong>operative</strong> Association was established aspart of the Kitakyushu E<strong>co</strong> Town recyclingpark's au<strong>to</strong>mobile recycling zone. Sevenindividual businesses, involved in differentstages of car wrecking <strong>and</strong> the se<strong>co</strong>ndh<strong>and</strong>car-parts sales supply chain, have beenbrought <strong>to</strong>gether from previously dispersedsites around the <strong>to</strong>wn. Exterior, engine <strong>and</strong>electrical parts are stripped out <strong>and</strong> supplied<strong>to</strong> the used parts market. Good-quality iron<strong>and</strong> non ferrous metals are re<strong>co</strong>vered, <strong>and</strong>supplied primarily as steel making materials.Member businesses now benefit through themore efficient dismantling of cars, jointmarketing of parts <strong>and</strong> materials, <strong>and</strong> join<strong>to</strong>wnership of capital intensive equipment.For example, the <strong>co</strong>-<strong>operative</strong> owns a steelpress which enables members <strong>to</strong> add value<strong>to</strong> their recycling processes. Establishment ofthe <strong>co</strong>-<strong>operative</strong> was dependent on thesupport package offered by the e<strong>co</strong>-<strong>to</strong>wnproject, which included grants for capitalinvestment. It has also benefited fromJapan’s <strong>co</strong>mprehensive Extended ProducerResponsibility legislation.Key points• Co-<strong>operative</strong>s can be a highly effectivestructure for supply chains linking<strong>co</strong>mplementary business activities• Co-<strong>operative</strong>s can enable members <strong>to</strong>make joint investments in order <strong>to</strong>improve their value-added recyclingactivities• Government legislation <strong>and</strong> grant aid caninitiate recycling activities36The National Centre for Business & Sustainability


4. Community Recyling: a way forwardBOX 16:SUNDANCE RENEWABLES (CARMARTHENSHIRE, WALES)Sundance Renewables is a workers’ <strong>co</strong>-<strong>operative</strong>, established as a <strong>co</strong>mpany limited by guarantee.Its aims are <strong>to</strong> develop the knowledge, underst<strong>and</strong>ing <strong>and</strong> use of renewable energy amongstlocal <strong>co</strong>mmunities. In 2002, the organisation embarked on a project <strong>to</strong> produce biodiesel fromwaste <strong>co</strong>oking oil. As a not-for-profit <strong>co</strong>-<strong>operative</strong>, all profits are reinvested in the business, butthis has made it harder <strong>to</strong> attract investment finance because the <strong>co</strong>mpany only offers a limitedreturn on capital. This is <strong>co</strong>unterbalanced by the <strong>co</strong>mmitment of the direc<strong>to</strong>rs (in terms ofvision, time <strong>and</strong> financial resources), which has been central <strong>to</strong> the successful development ofthe biodiesel plant.The plant was designed <strong>and</strong> built through a partnership with another <strong>co</strong>-<strong>operative</strong>, Biofuels.Development of the <strong>co</strong>mmercial biodiesel plant has taken two years <strong>and</strong> has <strong>co</strong>st in the regionof £200,000. These <strong>co</strong>sts were met through a mixture of grant funding <strong>and</strong> £40,000 raisedthrough loans <strong>and</strong> member <strong>co</strong>ntributions. Initial funding came from CREATE <strong>and</strong> was <strong>to</strong> bematch-funded by Cleanstream (the Welsh equivalent <strong>to</strong> CRED – see Box 10). However, late inthe application process, Cleanstream refused funding because it decided that energy-from-wasteschemes were no longer eligible. The £40,000 shortfall in funding was raised through members<strong>and</strong> a loan.Used vegetable oil is <strong>co</strong>llected free of charge from businesses; a good network of donors isessential since it is not <strong>co</strong>mmercially feasible <strong>to</strong> purchase the raw material. Sundance has nothad any problems sourcing materials; its supply network has gradually increased, althoughimpurities in the oil can cause problems. The process is <strong>co</strong>st-effective, even though Sundance isbased in a rural area, producing in the region of 5,000 litres of biodiesel per week based on a<strong>co</strong>llection radius of 30 miles. A larger vehicle is <strong>to</strong> be purchased with financial help from theWales Council for Voluntary Action. Sales of biodiesel began on 1st November 2004 <strong>and</strong> thequality of the fuel has been re<strong>co</strong>gnised by the achievement of a European Quality St<strong>and</strong>ard.Dem<strong>and</strong> has grown <strong>and</strong> Sundance Biodiesel is now planning <strong>to</strong> build another plant.Prior <strong>to</strong> setting up the pilot plant, funding from Co-<strong>operative</strong> Action was used <strong>to</strong> produce aguide <strong>and</strong> run training <strong>co</strong>urses about establishing biodiesel plants. This <strong>co</strong>uld lead <strong>to</strong> thedevelopment of a network of plants <strong>and</strong> the expansion of the biodiesel industry.Key points• The workers’ <strong>co</strong>-<strong>operative</strong> structure harnesses members’ <strong>co</strong>mmitment <strong>to</strong> environmentalaction• Developing innovative products <strong>and</strong> processes can take time, which can result in fundingdifficulties• Recycling waste vegetable oil can be <strong>co</strong>mmercially viable, even in rural areasPho<strong>to</strong> <strong>co</strong>urtesy of Sundance RenewablesA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 37


4. Community Recyling: a way forwardPho<strong>to</strong> <strong>co</strong>urtesy of Sundance renewables38The National Centre for Business & Sustainability


5. Engaging <strong>co</strong>nsumer<strong>co</strong>-<strong>operative</strong> societies inrecycling5.1 IntroductionIn 2001 the Co-<strong>operative</strong> Commission in<strong>to</strong> thefuture of the UK <strong>co</strong>-<strong>operative</strong> sec<strong>to</strong>r said itsmission was ‘<strong>to</strong> challenge <strong>co</strong>nventional UKenterprise by building a <strong>co</strong>mmercially successfulfamily of businesses that offers a clear<strong>co</strong>-<strong>operative</strong> advantage’ 1 . It argued that the<strong>co</strong>-<strong>operative</strong> advantage is based on a virtuouscircle where the attainment of social goalsprovides a <strong>co</strong>mpetitive advantage leading <strong>to</strong><strong>co</strong>mmercial success, which then reinforces theability <strong>to</strong> meet social goals.Recycling provides the perfect opportunity forall <strong>co</strong>-<strong>operative</strong>s <strong>to</strong> demonstrate this virtuouscircle. There are over 1,500 <strong>co</strong>-<strong>operative</strong>s in theUK with a <strong>co</strong>mbined annual turnover in excessof £13 billion. The proportion of waste recycledor re-used is one of ten Key Social <strong>and</strong>Co-<strong>operative</strong> Performance Indica<strong>to</strong>rs (KSCPIs) 2that Co-<strong>operative</strong>s UK re<strong>co</strong>mmend should beadopted by all <strong>co</strong>-<strong>operative</strong>s <strong>to</strong> measure theirperformance.This section of the report focuses on how<strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies can engage inrecycling. Other types of <strong>co</strong>-<strong>operative</strong>s can <strong>and</strong>do make a significant <strong>co</strong>ntribution <strong>to</strong> recyclingefforts. But there are several reasons forfocusing on <strong>co</strong>nsumer societies. They are thelargest part of the <strong>co</strong>-<strong>operative</strong> movementwhen measured in terms of membership <strong>and</strong>turnover. They are also the most integrated par<strong>to</strong>f the movement. More than 90% of <strong>co</strong>nsumersocieties’ food trade is sourced through theCo-<strong>operative</strong> Retail Trading Group (CRTG), whichis also responsible for The Co-<strong>operative</strong> br<strong>and</strong>.Collectively, <strong>co</strong>nsumer societies have thegreatest potential for making a real difference <strong>to</strong>how recycling is practised by the <strong>co</strong>-<strong>operative</strong>movement <strong>and</strong> by the <strong>co</strong>mmunities they serve.


5. Engaging <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies in recycling5.2 Current waste management practicesConsumer societies experience significant <strong>co</strong>stsassociated with the disposal of waste. No firmdata is available for how much <strong>co</strong>nsumersocieties presently spend on wastemanagement. Dr Robin Kent of Envirowiseestimates that waste <strong>co</strong>sts UK industry at least£15 billion a year or around 4.5 % of <strong>to</strong>talturnover. Kent says that ‘The <strong>to</strong>tal <strong>co</strong>st of wasteis generally around 20 times the first estimatethat a <strong>co</strong>mpany makes. Most of these <strong>co</strong>sts arehidden <strong>and</strong> <strong>co</strong>mpanies simply do not <strong>co</strong>nsiderthem when looking at the <strong>co</strong>st of waste. A firststep in assessing performance is finding the true<strong>co</strong>st of waste. The 'true <strong>co</strong>st' of waste is not onlythe <strong>co</strong>st of the raw materials but is also a functionof how much added value has been put in<strong>to</strong> theproduct before it is lost from the productionprocess.’At present, few businesses re<strong>co</strong>gnise the true<strong>co</strong>st of waste. Studies by Envirowise have<strong>co</strong>nsistently shown that, on average, the true<strong>co</strong>st of waste is actually ten times the disposal<strong>co</strong>st. The rest of the <strong>co</strong>st arises from inefficientuse of raw materials <strong>and</strong> energy <strong>and</strong> fromhaving <strong>to</strong> h<strong>and</strong>le <strong>and</strong> s<strong>to</strong>re waste.During the <strong>co</strong>urse of the research for this report,the NCBS carried out a limited telephone surveyof a number of <strong>co</strong>nsumer societies <strong>to</strong> determinethe scale <strong>and</strong> <strong>co</strong>st of their existing wastemanagement arrangements. In addition, theNCBS asked <strong>co</strong>nsumer societies if there wereany issues st<strong>and</strong>ing in the way of an initiative <strong>to</strong>either work with or create their own<strong>co</strong>-<strong>operative</strong> recycling businesses.A range of <strong>co</strong>nsumer societies were interviewedin order <strong>to</strong> identify current <strong>co</strong>sts <strong>and</strong> wastemanagement strategies. Due <strong>to</strong> the variety ofsize <strong>and</strong> activities in the movement, it wasdifficult <strong>to</strong> establish an average position forwaste disposal <strong>co</strong>sts, or a st<strong>and</strong>ard wastemanagement strategy. However, the largestsingle <strong>co</strong>ntribu<strong>to</strong>r in terms of volume <strong>and</strong> <strong>co</strong>s<strong>to</strong>f waste disposal was food retail.The survey found that waste disposal <strong>co</strong>stestimates ranged from between less than £3,000<strong>to</strong> over £900,000 per annum. This large degreeof variation was due <strong>to</strong> three main fac<strong>to</strong>rs: thedifferences in trading activities, size <strong>and</strong> scale,<strong>and</strong> the accuracy of waste moni<strong>to</strong>ring <strong>and</strong>ac<strong>co</strong>unting systems used by <strong>co</strong>nsumer societies.The survey found that the majority of thoseinterviewed had limited amounts of accuratedata, both in terms of volumes produced <strong>and</strong>the <strong>co</strong>st of disposal. This was a <strong>co</strong>ncern in viewof the <strong>co</strong>mmitment of the <strong>co</strong>-<strong>operative</strong>movement <strong>to</strong> moni<strong>to</strong>r <strong>and</strong> report on KSCPIs,which include a performance indica<strong>to</strong>r based onthe proportion of waste recycled or re-used.Over half of those surveyed will not be able <strong>to</strong>report on this performance indica<strong>to</strong>r unless theirmanagement systems are amended.The NCBS survey showed that just 20% ofrespondents <strong>co</strong>uld report on waste generation<strong>and</strong> disposal <strong>co</strong>sts against individual parts of thewaste stream (glass, paper, food, plastic, etc).Only a few <strong>co</strong>nsumer societies were able <strong>to</strong>produce waste statistics across each retail groupin terms of both <strong>to</strong>nnage <strong>and</strong> associateddisposal <strong>co</strong>sts. There was a strong degree of<strong>co</strong>rrelation between the sophistication of theenvironmental management system <strong>and</strong> thelevel of disposal <strong>co</strong>sts reported <strong>to</strong> the NCBSsurvey. Those that tracked their wasteperformance reported higher disposal <strong>co</strong>sts thanthose that had rudimentary systems; suggestingthat <strong>co</strong>nsumer societies with underdevelopedmoni<strong>to</strong>ring systems were underestimating the<strong>co</strong>st of managing their waste. The survey alsorevealed that although a majority of <strong>co</strong>nsumersocieties have been <strong>co</strong>nsidering options <strong>to</strong>increase their amount of recycling, only around30% have given any thought <strong>to</strong> setting up theirown recycling centres.However, the relatively modest starting point forsome also represents a <strong>co</strong>nsiderable opportunity.There are a number of reasons why some<strong>co</strong>nsumer societies undervalue waste as apotential asset. Some, in <strong>co</strong>mmon withprivately-owned businesses, see waste as anoverhead that has <strong>to</strong> be <strong>to</strong>lerated. The effort <strong>to</strong>minimise waste is often perceived as an activitythat will yield fewer benefits <strong>co</strong>mpared <strong>to</strong>paying for the offending material <strong>to</strong> be removed.This perception is in<strong>co</strong>rrect <strong>and</strong> often largesavings can be made with very littlemanagement time or front-end investment. Allbusinesses need <strong>to</strong> appreciate that the true <strong>co</strong>s<strong>to</strong>f waste is more than just the <strong>co</strong>st of disposal.40The National Centre for Business & Sustainability


5. Engaging <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies in recyclingIt also includes the additional <strong>co</strong>st of buyinginappropriate or inefficient raw materials, usingmore energy than necessary, <strong>and</strong> paying forlabour <strong>to</strong> deal with the waste. Envirowisepredicts that most <strong>co</strong>mpanies can save at least1% of their turnover by introducing asystematic waste minimisation programme.Some <strong>co</strong>nsumer societies spoke of their existingarrangements <strong>and</strong> expressed satisfaction withtheir recycling re<strong>co</strong>rd. They were members ofCRTG, the <strong>co</strong>nsumer societies purchasingorganisation, which for a number of years hasbeen operating a take-back scheme for somewaste packaging items (mainly plastics <strong>and</strong>cardboard). These materials are baled <strong>and</strong> sold<strong>to</strong> recycling <strong>co</strong>mpanies in return for PackagingRecycling Notes (PRNs), which are redeemablefor cash. The cash is then returned <strong>to</strong> the CRTGmembers at the end of the year.CRTG has an important part <strong>to</strong> play in thewaste minimisation <strong>and</strong> recycling practices ofits member societies. But this does not meanthat member societies can h<strong>and</strong> over allresponsibilities for recycling <strong>to</strong> CRTG. Individual<strong>co</strong>nsumer societies can make a large differencein their own right, as initiatives by theCo-<strong>operative</strong> Group (see Box 17) <strong>and</strong> Midl<strong>and</strong>sCo-<strong>operative</strong> Society clearly demonstrate.The Co-<strong>operative</strong> Group in Manchester currently<strong>co</strong>llects paper, card, cups, cans, bottles <strong>and</strong>electrical equipment. The waste is <strong>co</strong>llected,weighed, segregated <strong>and</strong> s<strong>to</strong>red in a basementarea before it is transported <strong>to</strong> <strong>co</strong>mmercialwaste <strong>co</strong>mpanies. In 2003 this facility <strong>co</strong>llected3,314.3 <strong>to</strong>nnes of waste which was recycled,<strong>and</strong> created an in<strong>co</strong>me for the group of £74,362. This facility has now reached saturationpoint so the Co-<strong>operative</strong> Group is planning <strong>to</strong>create a World Class Recycling Centre (WCRC)in a warehouse close <strong>to</strong> the existing h<strong>and</strong>lingstation. The new facility would allow for under<strong>co</strong>verloading <strong>and</strong> unloading, material s<strong>to</strong>rage,weighing <strong>and</strong> re<strong>co</strong>rding, h<strong>and</strong> picking <strong>and</strong>segregation. New material h<strong>and</strong>ling equipmentwould be able <strong>to</strong> provide additional s<strong>to</strong>ragecapabilities for material such as waste electricalequipment that require no processing but need<strong>to</strong> be bulked up prior <strong>to</strong> recycling. TheCo-<strong>operative</strong> Group estimates that 99% ofmaterials transferred <strong>to</strong> the WCRC <strong>co</strong>uld berecycled <strong>and</strong> will enable them <strong>to</strong> move <strong>to</strong>wardstheir long term goal of zero waste.The Midl<strong>and</strong>s Co-<strong>operative</strong> Society began itsrecycling push three years ago by havingcardboard <strong>co</strong>llected from 150 of its sites by<strong>co</strong>ntrac<strong>to</strong>rs. In order <strong>to</strong> reduce the <strong>co</strong>st of thisoperation (both in terms of money <strong>and</strong>environmental impact) an au<strong>to</strong>matic baler wasinstalled at the supply depot in Leicester. Nowdelivery trucks can <strong>co</strong>llect waste cardboard <strong>and</strong>paper from its sites when delivering, <strong>and</strong> depositthe waste at the baler when they return <strong>to</strong>reload. Using this system the society currently<strong>co</strong>llects 90-92% of its waste cardboard. Thesociety then buys recycled products such aspaper <strong>and</strong> wrapping paper from the recycler inorder <strong>to</strong> close the loop.The Midl<strong>and</strong>s Co-<strong>operative</strong> Society also <strong>co</strong>llectsits own waste plastics. They were keen that theplastic should remain in the UK, so they chose aUK based recycler which produces items such asgarden decking <strong>and</strong> street furniture. The societynow buys waste bins for its car parks which aremade from recycled plastic. Waste wood frombroken pallets is sent <strong>to</strong> be turned in<strong>to</strong>chipboard which is used in the manufacture ofkitchen work<strong>to</strong>ps. The society’s Funeral Servicealso uses waste-wood off-cuts from <strong>co</strong>ffinmaking in a furnace which provides heating <strong>to</strong>its premises. In the future the society hopes <strong>to</strong>begin testing its pro<strong>to</strong>type gasification plant in2006 which will be able <strong>to</strong> produce electricityfrom waste dairy <strong>and</strong> meat products.A <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 41


5. Engaging <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies in recyclingBOX 17:THE CO-OPERATIVE GROUP (MANCHESTER, UK)The Co-<strong>operative</strong> Group provides an excellent example of closed-loop recycling. It <strong>co</strong>llectsused stationery from its offices in Manchester, which it sends <strong>to</strong> a nearby paper mill thatmanufactures tissue paper (recycled <strong>to</strong>ilet <strong>and</strong> kitchen paper), which is then sold in<strong>co</strong>-<strong>operative</strong> retail outlets across the UK. Not only does this provide savings in terms ofdiverted l<strong>and</strong>fill <strong>co</strong>sts, but additional value can be extracted from the resale of therecycled material.The recycling initiative <strong>co</strong>vers all of the Co-<strong>operative</strong> Group’s major office centres inGreater Manchester, including the Co-<strong>operative</strong> Insurance Society, the Co-<strong>operative</strong> Bank,Travelcare, Funeralcare <strong>and</strong> the Co-<strong>operative</strong> Group Pharmacy. The normal office waste binswere replaced with recycling bins for specific individual materials, including paper. Allrecycling materials are weighed, sorted <strong>and</strong> baled at a recycling centre within theManchester office <strong>co</strong>mplex.The output from the recycled pulped paper is used <strong>to</strong> make a range of Co-op br<strong>and</strong>products including 100% recycled <strong>to</strong>ilet tissue, 100% recycled kitchen <strong>to</strong>wel <strong>and</strong> softbathroom tissue, which <strong>co</strong>ntains 20% recycled paper.The <strong>co</strong>st savings <strong>co</strong>me from lower levels of skip hire, haulage <strong>to</strong> a l<strong>and</strong>fill site, l<strong>and</strong>fill tax<strong>and</strong> waste transfer note administration. The following estimates have been made about thesuccess of the project-• 2002: 890 <strong>to</strong>nnes diverted from l<strong>and</strong>fill, saving £57,850• 2003: 1,247 <strong>to</strong>nnes diverted from l<strong>and</strong>fill, saving £81,055• 2004: 1,431 <strong>to</strong>nnes diverted from l<strong>and</strong>fill, saving £93,015.Since the scheme was established, the business has saved £231,920 on l<strong>and</strong>fill disposal<strong>co</strong>sts alone. The scheme also generates revenue from the sale of the recycled products. Thesale of Co-op br<strong>and</strong> soft recycled bathroom tissue has risen by 7.97% between 2003 <strong>and</strong>2004, with a sales value in 2004 of £348,646. The sales of recycled kitchen <strong>to</strong>wel havedeclined slightly by 5.2% between 2003 <strong>and</strong> 2004, but still had a sales value of £179,370 in2004.Key points• Closed-loop recycling can involve re-using waste materials <strong>co</strong>llected from one part ofthe business <strong>to</strong> produce products for sale in another part of the business• Once established, recycling systems are likely <strong>to</strong> grow in efficiency• Large <strong>co</strong>nsumer societies, such as the Co-<strong>operative</strong> Group, can achieve major e<strong>co</strong>nomiesof scale in their recycling activities42The National Centre for Business & Sustainability


5. Engaging <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies in recycling5.3 Closed-loop recyclingManaging waste in a more efficient manner,through resources efficiency, minimisation, orrecycling would certainly cut <strong>co</strong>sts. However,the use of some wastes <strong>to</strong> produce saleableproducts would maximise the e<strong>co</strong>nomicbenefits, whilst simultaneously achieving thesocial <strong>and</strong> environmental objectives of<strong>co</strong>nsumer societies. Referred <strong>to</strong> as closed-looprecycling, this is where an organisation takesresponsibility for ensuring that any waste arisingfrom its products is <strong>co</strong>llected, processed <strong>and</strong>re-used as a se<strong>co</strong>ndary material in otherproducts it sells. This calls for the integration ofprocurement, marketing, distribution <strong>and</strong>manufacturing activities.Some <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies arealready engaged in closed-loop recycling, as theexamples of the Co-<strong>operative</strong> Group <strong>and</strong>Midl<strong>and</strong>s Co-<strong>operative</strong> Society havedemonstrated. The Japanese <strong>co</strong>nsumer<strong>co</strong>-<strong>operative</strong> movement has also embracedclosed-loop recycling. JCCU, the JapaneseConsumer Co-<strong>operative</strong> Union, has developedclosed-loop recycling practices for six productareas (see Box 18), illustrating the breadth ofproduct range <strong>to</strong> which the closed-looprecycling <strong>co</strong>ncept can be applied. The s<strong>to</strong>ry ofSabonso Co-<strong>operative</strong> (see Box 19)demonstrates how closed-loop recycling canalso lead <strong>to</strong> the formation of new <strong>co</strong>-<strong>operative</strong>ventures, as part of the strategy <strong>to</strong> close theBOX 18:JAPANESE CONSUMERS’ CO-OPERATIVE UNION (JCCU)JCCU, the umbrella organisation for Japanese <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies, hasdeveloped closed-loop recycling processes for six types of waste materials –1 Polyethylene terephthalate (PET) plastic bottles. Waste PET plastic bottles are<strong>co</strong>llected by <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> members, who clean the bottles <strong>and</strong> remove thelabels, before returning them via supermarkets, for their use as the raw material in themanufacture of refillable PET soap bottles. This closed loop provides an end use forrecycled PET, <strong>and</strong> fulfils the <strong>co</strong>nsumer societies’ packaging re<strong>co</strong>very obligations. Themanufacturing process uses PET flakes rather than PET pellets, further reducing energyusage.2 Milk car<strong>to</strong>ns. Used car<strong>to</strong>ns are <strong>co</strong>llected at <strong>co</strong>-<strong>operative</strong> s<strong>to</strong>res <strong>and</strong> recycled <strong>to</strong> produceown-br<strong>and</strong> <strong>to</strong>ilet paper <strong>and</strong> tissues.3 Egg boxes. Used egg boxes are <strong>co</strong>llected <strong>and</strong> recycled <strong>to</strong> produce new egg packaging.4 Glass bottles. Used bottles that <strong>co</strong>ntained own-br<strong>and</strong> soy sauces, rice vinegar <strong>and</strong> saladdressing are <strong>co</strong>llected at <strong>co</strong>-<strong>operative</strong> s<strong>to</strong>res, washed <strong>and</strong> re-used for the same purpose.5 Waste edible oil. Cooking oil used in <strong>co</strong>-<strong>operative</strong> societies’ s<strong>to</strong>res or by their readymademeals subsidiaries, is <strong>co</strong>llected, processed <strong>and</strong> used <strong>to</strong> fuel <strong>co</strong>-<strong>operative</strong> societies’delivery trucks.6 Fish waste. Raw fish waste from the JCCU fish processing centre <strong>and</strong> from the<strong>co</strong>-<strong>operative</strong> societies’ in-s<strong>to</strong>re processing, is <strong>co</strong>llected <strong>and</strong> reprocessed in<strong>to</strong> animal feedstuff. This is used in farms which have supply <strong>co</strong>ntracts with the <strong>co</strong>-<strong>operative</strong> societies.Key points• Demonstrates the s<strong>co</strong>pe for using existing organisational networks <strong>to</strong> develop newrecycling initiatives• Own-br<strong>and</strong> products offer greatest s<strong>co</strong>pe for closed-loop recycling <strong>and</strong> memberengagement in recyclingA <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 43


5. Engaging <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies in recyclingBOX 19:SABONSO CO-OPERATIVE (KAWASAKI, JAPAN)In Japan, <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong>s are an integral part of <strong>co</strong>mmunities, with 30% of thepopulation belonging <strong>to</strong> a local society or club. Although <strong>co</strong>-<strong>operative</strong> supermarkets exist,much of their business is still <strong>co</strong>nducted through the ‘Han’, a <strong>co</strong>mmunity unit of 4-10households. A Han group makes weekly orders of goods. This form of purchasing is deemed<strong>to</strong> build <strong>co</strong>-<strong>operative</strong> loyalty <strong>and</strong> a strong sense of <strong>co</strong>mmunity. It maintains <strong>co</strong>nsumer<strong>co</strong>ntrol <strong>and</strong> enables <strong>co</strong>mmunities <strong>to</strong> be directly involved in the identification of new productrequirements. An example of this is provided by the Kawasaki Seikatsu Club Co-<strong>operative</strong>,which is one of 25 <strong>co</strong>-<strong>operative</strong>s that are part of the Seikatsu Club Consumers' Co-<strong>operative</strong>Union with a <strong>to</strong>tal of more than 250,000 members. The Kawasaki Club wanted <strong>to</strong> recycleused <strong>co</strong>oking oil, so it decided <strong>to</strong> establish a new workers’ <strong>co</strong>-<strong>operative</strong> manufacturing soap.The Sabonso Co-<strong>operative</strong> in Kawasaki was established in 1989, financed by 1000 yen equity<strong>co</strong>ntributions from the general public. It uses waste <strong>co</strong>oking oil, which was polluting localwaters, <strong>to</strong> make clothes detergent products. The <strong>co</strong>-<strong>operative</strong> <strong>co</strong>llects waste oil from schoolkitchens as well as municipal buildings, homes <strong>and</strong> restaurants. Most of the finished productis sold through Seikatsu Club channels.Minimising environmental impact <strong>and</strong> resource use are high priorities for Seikatsu Clubmembers. The Club-funded research <strong>and</strong> development activities have therefore been focusedon the development of recycled products. The <strong>co</strong>mmunity roots <strong>and</strong> scale of the SeikatsuClub networks mean that there is not only a large cus<strong>to</strong>mer base for <strong>co</strong>-<strong>operative</strong> recycledproducts, but access <strong>to</strong> raw materials such as PET plastic <strong>and</strong> waste vegetable oil. Throughthese Club networks, local people are able <strong>to</strong> influence the Co-<strong>operative</strong> Union’s polices onpurchasing <strong>and</strong> product development.Key points• Member engagement at a grassroots level in new product development is important inwinning their support for recycling initiatives• Network structures that link local clubs can create e<strong>co</strong>nomies of scale <strong>and</strong> lead <strong>to</strong> thedevelopment of viable markets for recycled productsloop. Central <strong>to</strong> this process is the involvement<strong>and</strong> engagement of <strong>co</strong>-<strong>operative</strong> members, no<strong>to</strong>nly as <strong>co</strong>nsumers of products, but also as therecyclers of waste.There are many other examples of productswhich fit this closed-loop recycling model thatare being pursued by the private sec<strong>to</strong>r, but<strong>co</strong>uld easily be taken up by <strong>co</strong>nsumer<strong>co</strong>-<strong>operative</strong> societies. Below are just a fewexamples of how the closed-loop model is beingused by organisations –• ITW Hi-Cone is a manufacturer of cannedbeverage packaging in Fuller<strong>to</strong>n, California. Ithas built a recycling centre for itspho<strong>to</strong>biodegradable plastic six-pack rings,which is staffed by a not-for-profi<strong>to</strong>rganisation employing disabled people. Themanufacturer <strong>co</strong>mpensates schools for the<strong>co</strong>llection <strong>and</strong> return of the six-pack rings,which are reprocessed in<strong>to</strong> new packagingmaterials.• Visy, a large Australian packaging <strong>and</strong>recycling <strong>co</strong>mpany, is a leading promoter ofthe closed-loop model. It has worked withQantas Airways <strong>to</strong> develop a closed-loopprocess for its in-flight catering service. Italso developed a closed-loop programme forthe Sydney Olympic Games in 2000.44The National Centre for Business & Sustainability


5. Engaging <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies in recycling• Marks & Spencer is the first retailer in theUK <strong>to</strong> trial the use of recycled plastic in food<strong>and</strong> drink packaging on a large scale, <strong>and</strong> <strong>to</strong>gauge cus<strong>to</strong>mer reaction <strong>to</strong> the <strong>co</strong>ncept.<strong>Recycle</strong>d PET is being in<strong>co</strong>rporated in<strong>to</strong> saladbowls, beverage bottles, recipe pots <strong>and</strong>trays, with the recycled <strong>co</strong>ntent rangingfrom 30% <strong>to</strong> 50%. The clear windows ins<strong>and</strong>wich packs are made from vegetablematerial (cellulose).• London Remade has launched a project <strong>to</strong>promote <strong>and</strong> research closed-loop recyclingusing funding from l<strong>and</strong>fill tax credits. So farit has secured the support of Eurostar, St.George’s Hospital, London 2012, the ScienceMuseum <strong>and</strong> the Natural His<strong>to</strong>ry Museum <strong>to</strong>develop closed-loop practices.Closed loop-recycling is a particularlyappropriate <strong>co</strong>ncept for <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong>societies because it embodies the sameprinciples as the virtuous circle, aligninge<strong>co</strong>nomic, social <strong>and</strong> environmental benefits,upon which the <strong>co</strong>-<strong>operative</strong> advantage isbased. It is also a highly practical way ofengaging members in the activities of societies,<strong>and</strong> leads <strong>to</strong> highly visible out<strong>co</strong>mes.5.4 Next stepsConsumer <strong>co</strong>-<strong>operative</strong> societies st<strong>and</strong> <strong>to</strong> gainhugely from engaging more in recyclingactivities. Carefully selected projects will resultin e<strong>co</strong>nomic, social <strong>and</strong> environmental benefitsfor <strong>co</strong>nsumer societies <strong>and</strong> the <strong>co</strong>mmunitiesthey serve. There is a growing body ofknowledge <strong>and</strong> underst<strong>and</strong>ing within <strong>co</strong>nsumersocieties about recycling, but if significantprogress is <strong>to</strong> be made, new expertise will beneeded. The <strong>co</strong>mmunity waste sec<strong>to</strong>r has astrong affinity with <strong>co</strong>-<strong>operative</strong> values <strong>and</strong>principles, <strong>and</strong> has the necessary expertise, bothin recycling <strong>and</strong> <strong>co</strong>mmunity engagement, <strong>to</strong>assist <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies indeveloping new approaches <strong>to</strong> recycling.Working in partnership, <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong>societies <strong>and</strong> the <strong>co</strong>mmunity waste sec<strong>to</strong>r arestrongly placed <strong>to</strong> succeed in the recyclingmarket for a number of reasons, including -• Their shared underst<strong>and</strong>ing <strong>and</strong> experienceof working with the public sec<strong>to</strong>r• Their <strong>co</strong>mbined ability <strong>to</strong> achieve thee<strong>co</strong>nomies of scale that are necessary for<strong>co</strong>mmercial viability• The membership base <strong>and</strong> know-how <strong>to</strong>organise <strong>co</strong>mmunity involvement inrecycling initiatives• The s<strong>co</strong>pe <strong>to</strong> provide direct benefits <strong>to</strong>members <strong>and</strong> cus<strong>to</strong>mers who engage inrecycling activities, <strong>and</strong> tangible evidence ofthe broader benefits <strong>to</strong> the <strong>co</strong>mmunity• S<strong>co</strong>pe <strong>to</strong> develop joint ventures which drawon the expertise, membership <strong>and</strong> resourcesof <strong>co</strong>nsumer societies <strong>and</strong> <strong>co</strong>mmunity-basedrecyclers.There is a strong case for developing these jointventures as <strong>co</strong>-<strong>operative</strong> enterprises, usingwhatever <strong>co</strong>-<strong>operative</strong> structure is mostappropriate <strong>to</strong> the recycling activity, including<strong>co</strong>nsortia, <strong>co</strong>mmunity <strong>co</strong>-<strong>operative</strong>s or workers’<strong>co</strong>-<strong>operative</strong>s. By investing in recycling, <strong>co</strong><strong>operative</strong>s<strong>and</strong> the <strong>co</strong>mmunity waste sec<strong>to</strong>r willhave a <strong>co</strong>mpetitive advantage over privatesec<strong>to</strong>r enterprises, based on the bond between<strong>co</strong>-<strong>operative</strong>s <strong>and</strong> the <strong>co</strong>mmunities they serve.A <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 45


Notes1. Introduction1 Best Practicable Environmental Option,Royal Commission on Environmental Pollution,12th Report,19882. The waste problem1 www.eastsussexcc.gov.uk/environment/rubbish<strong>and</strong>recycling/ “Leaflet: Rethink Rubbish – the facts”2 Defra,Environment Agency,Water UK www.defra.gov.uk/environment/statistics/waste/kf/wrkf02.htm3 Defra www.defra.gov.uk/environment/statistics/waste/kf/wrkf06.htm4 Defra (March 2005) Municipal Waste Management Survey www.defra.gov.uk/environment/statistics/wastats/index.htm5 op. cit. Ref 46 Environment Agency (August 2003) National Waste Production Survey 1998 in Defra e-Digest of Environmental Statistics,www.defra.gov.uk/environment/statistics/index.htm7 ENDS Report 339,April 2003,p 168 ODPM (2001) Survey of arisings <strong>and</strong> use of <strong>co</strong>nstruction <strong>and</strong> demolition waste,www.odpm.gov.uk/stellent/groups/odpm_planning/documents/page/odpm_plan_606333.hcsp3. The recycling opportunity1 Environmental Protection Act 1990 www.opsi.gov.uk/acts/acts1990/Ukpga_19900043_en_2.htm#mdiv12 Environmental Protection Duty of Care Regulations www.opsi.gov.uk/si/si1991/Uksi_19912839_en_1.htm<strong>and</strong> www.opsi.gov.uk/si/si2003/20030063.htm3 Controlled Waste Regulations 1992 www.opsi.gov.uk/si/si1992/Uksi_19920588_en_1.htm4 Controlled Waste Regulations 1991 www.opsi.gov.uk/si/si1991/Uksi_19911624_en_2.htm#mdiv15 Waste Management Licensing Regulations www.opsi.gov.uk/si/si1994/Uksi_19941056_en_1.htm6 Special Waste Regulations 1996 www.opsi.gov.uk/si/si1996/Uksi_19960972_en_1.htm7 Future legislation on Hazardous Waste www.environment-agency.gov.uk/netregs/legislation/380525/662880/?version=1&lang=_e8 Transfrontier Shipments of Waste Regulations www.opsi.gov.uk/si/si1994/Uksi_19941137_en_1.htm9 The Animal By-Products Regulations www.defra.gov.uk/animalh/by-prods/publicat/ABP%20Regulation%202003.pdf10 Defra (2005) Waste Strategy Review 2005 www.defra.gov.uk/environment/waste/strategy/ws2005/qa.htm11 WEEE Directive information – Environment Agencywww.environmentagency.gov.uk/business/444217/444663/602520/602525/?version=1&lang=_e12 DTI – Implementation of the WEEE <strong>and</strong> RoHS Directives www.dti.gov.uk/sustainability/weee/Planning_for_Implementation.pdf13 Proposed Batteries Directive – Defra www.defra.gov.uk/environment/waste/<strong>to</strong>pics/batteries/index.htm14 Council Directive 1999/31/EC of 26 April 1999 on l<strong>and</strong>fill of waste15 L<strong>and</strong>fill Directive Briefing Paper www.defra.gov.uk/environment/waste/<strong>to</strong>pics/l<strong>and</strong>fill-dir/pdf/l<strong>and</strong>filldir.pdf16 www.defra.gov.uk/environment/waste/localauth/lats/index.htm46The National Centre for Business & Sustainability


Notes17 Waste <strong>and</strong> Resources Action Plan www.wrap.org.uk18 National Industrial Symbiosis Programme www.nisp.org.uk19 Market Transformation Programme www.mtprog.<strong>co</strong>m20 Strategy Unit (2002) Waste not want not www.number-10.gov.uk/su/waste/report/index.html21 Defra Business Opportunities for investment in municipal waste management through PFIwww.defra.gov.uk/environment/waste/localauth/funding/pfi/4. Community recycling: a way forward1 Community Recycling Network www.crn.org.uk2 Furniture Re-use Network www.frn.org.uk3 Community Composting Network www.<strong>co</strong>mmunity<strong>co</strong>mpost.org5. Engaging <strong>co</strong>nsumer <strong>co</strong>-<strong>operative</strong> societies in recycling1 The Co-<strong>operative</strong> Advantage,Report of the Co-<strong>operative</strong> Commission,20012 Demonstrating <strong>co</strong>-<strong>operative</strong> difference: Key social <strong>and</strong> <strong>co</strong>-<strong>operative</strong> performance indica<strong>to</strong>rs,Guidance Document,Co-<strong>operative</strong>s UK ,2004A <strong>Better</strong> <strong>Way</strong> <strong>to</strong> <strong>Recycle</strong> 47


Waste management <strong>and</strong> recycling are urgentglobal priorities. Co-<strong>operative</strong>s <strong>and</strong><strong>co</strong>mmunity organisations can harness theenergy of <strong>co</strong>nsumers, employees,neighbourhoods <strong>and</strong> the broader public innew <strong>and</strong> enterprising <strong>co</strong>-<strong>operative</strong> solutions<strong>to</strong> the challenges we all face.Drawing on examples from across the world,as well as the UK, Erik Bichard, Direc<strong>to</strong>r of theNational Centre for Business & Sustainability,describes how <strong>co</strong>-<strong>operative</strong>s <strong>and</strong> <strong>co</strong>mmunitiesare developing a better way <strong>to</strong> recycle.ISBN 0-9548652-1-9

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