Managing a strong portfolio of brands, relationships and ... - Exception!

OWNERSFocusing on maximisingowners’ returnsUnderstanding property owners and their needs is a fundamental successfactor in our industry. With our own history as a property owner, we havean advantage compared to many other hospitality management companies.Many different kinds of owners are involved in the hotel industry.There are owners and investors who focus on the construction,development and management of hotel properties, but do notoperate the business themselves. As a result, they enter into managementcontracts with hotel management companies to operatetheir hotels. Other property owners operate their own business,but under someone else’s brand through franchise agreements.Understanding property owners and their needs is a fundamentalsuccess factor in our industry. With our own history asa property owner, we have an advantage compared to manyother hospitality management companies, having their experienceonly from one side of the table.Rezidor SAS offers solutions for a broad spectrum of owners.To help hotel owners choose Rezidor SAS, it is important thatwe offer both valuable brands and professional hotel managementservices. We must also offer efficient marketing and reservationservices, including centralised reservation services,worldwide sales offices, marketing and advertising programmesas well as IT, Safety & Security programmes and central purchasingservices. Rezidor SAS will strive to be perceived as aserious, flexible and accessible partner operating strong brandsand providing a good return on investments.Rezidor SAS also offers different types of contracts, fromlease and management agreements to franchise agreements,depending on the needs of the individual hotel owner. For upmarketbrands like Regent, Radisson SAS and Cerruti, our mainfocus is primarily on management and lease agreements. Forthe mid-market brands, and especially Park Inn, the strategy ispredominantly to grow through franchise agreements. Theseagreements differ in terms of time commitment, ranging fromrelatively short franchise contracts to longer-term leases.Hospitality is a cyclical business. Normal periods of healthyreturns are inevitably followed by decline. Rezidor SAS staysfocused on maximising owners’ return at all times.RelationshipsFourteen top performers in Swedenflying the Park Inn colours“The proven ability of Rezidor SAS to generate business,was crucial for us when we decided to join the Park Innbrand”, says Börje Nordberg, CEO of Software Hotelswith fourteen properties in mid and southern Sweden.Most of them are business hotels with top locations insecondary cities or suburban Stockholm. Four arecountryside conference and leisure hotels; among themsome of Sweden’s finest.“We also share the same philosophy regarding customersand employees”, continues Nordberg. “Enthusiastic andempowered employees who go out of their way to ensurea satisfied customer have been our success formula,and we understand that Park Inn has the same conviction.Our employees are young, dynamic and are encouragedto create a personal atmosphere. This culture supportswhat Park Inn stands for.”43