1st INTERNATIONAL PAN AFRICAN ANIMAL WELFARE ALLIANCE ...

4. Build necessary publicity for your cause: Use appropriate communication channels tocreate adequate publicity on important details concerning the advocacy activity beforeyou undertake the exercise. Let people know what you are doing, why you are doing itand how they can participate if they are willing to support. Create a social mediaplatform for people to air views, opinions and suggestions on the advocacy campaign.5. Gather necessary information: This is the pivot of successful campaigns as it helpsestablish positions of various stakeholders on a certain issue and it also aid crafting ofmessages for your campaign. Polling and surveys are important ways of gatheringinformation. Example of a message from a survey; Seven out of every 10 Kenyansbeliefs the government can be able to reduce poaching of elephant by more than 3/4s.6. Networking and partnership: Network with organizations and people whose causeresonate with yours and find ways of working together to synergize7. Establish the positions of the opponents: Find out the bases of their arguments andcome up with factual, convincing counter positions. Refer to the adverts they may havedone, write ups, stories, statistics and come up with credible, concise, well thought outpositions that are not political or emotional to avoid unnecessary provocation and lossof goodwill.8. Adopt a balanced approach: Avoid taking controversial, demeaning, offensive,insensitive positions and focus on your credible, reliable and well founded points whencommunicating putting your message.9. Don’t quit: Advocacy is a process and for people to change and embrace a new way ofdoing things it takes time, patience, follow ups and perseverance. To succeed inadvocacy campaigns you need inspiration, unfaltering motivation and strength ofmind. Every freedom has a price and beneath any progress there is some sweat.Report of The 1 st International Pan African Animal Welfare Alliance (PAAWA) 2013 Page 28