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ebook on regular expressions for Google Analytics - LunaMetrics

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IoSAbout <strong>LunaMetrics</strong><strong>LunaMetrics</strong> is a <strong>Google</strong> <strong>Analytics</strong> Certified Partner in Pittsburgh, PA.The company c<strong>on</strong>sults in Traffic, Analysis and Acti<strong>on</strong> – that translates toSEO/PPC, <strong>Google</strong> <strong>Analytics</strong>, and User Testing/Website Optimizer. Goodc<strong>on</strong>tact in<strong>for</strong>mati<strong>on</strong> <strong>for</strong> <strong>LunaMetrics</strong> is info@lunametrics.com or directly at+1-412-381-5500. If you downloaded this <str<strong>on</strong>g>ebook</str<strong>on</strong>g> and aren’t sure where to goback to see it <strong>on</strong>line, the site address is www.lunametrics.com©2010 by Lunametrics. Copyright holder is licensing this under Creative Comm<strong>on</strong>sAttributi<strong>on</strong>-N<strong>on</strong>commercial-Share Alike 3.0 license. Please feel free to post this <strong>on</strong> yourblog or email it to whomever you believe would benefit from reading it. Thank you.<str<strong>on</strong>g>ebook</str<strong>on</strong>g> design: Fireman CreativeAbout Robbin SteifThe author, Robbin Steif, is the owner of <strong>LunaMetrics</strong>. She drove the teamat <strong>Google</strong> <strong>Analytics</strong> a little crazy in her quest to get better GA documentati<strong>on</strong>,and they lovingly obliged by including many of her thoughts in their RegularExpressi<strong>on</strong>s help secti<strong>on</strong>s. Steif is a frequent speaker <strong>on</strong> analytics in generaland <strong>Google</strong> <strong>Analytics</strong> in particular. She has been chair of the Web <strong>Analytics</strong>Associati<strong>on</strong>’s (WAA) Marketing committee, and has served a two year WAABoard of Directors term. Steif is a graduate of Harvard College and the HarvardBusiness School.Robbin loves to hear from users, and she welcomes your questi<strong>on</strong>s andcomments. You can reach her like this:Skype: robbinsteifTwitter: robbinsteif… or the old-fashi<strong>on</strong>ed way:Ph<strong>on</strong>e: +1-412-381-5500.Some thank-yous: To Nick M, who stood in a Palo Alto bowling alley withme and discussed Regular Expressi<strong>on</strong>s <strong>for</strong> Regular People (that was the firstname <strong>for</strong> this <str<strong>on</strong>g>ebook</str<strong>on</strong>g>). To Steve in Australia and Justin, who taught me RegEx.To David Meerman Scott and J<strong>on</strong>athan Kranz – I have never met you, but youtaught me (respectively) why and how to write an <str<strong>on</strong>g>ebook</str<strong>on</strong>g>. A big thank you to myteam at Fireman Creative <strong>for</strong> the care and feeding of this <str<strong>on</strong>g>ebook</str<strong>on</strong>g>.r EgularexpressI<strong>on</strong>SFor gooGleanAlytiCs23

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