ebook on regular expressions for Google Analytics - LunaMetrics

not-very-wild cardsThe p Ipe|The pipe is the simplest of Regular Expressions, and it isthe one that all Regular People (that’s you and me) shouldlearn. It means or .Here’s a simple example: Coke|Pepsi . A soft-drinkblog might use that expression with their Google Analyticskeyword report to find all examples of searches that cameto their blog using either the keyword Coke or the keywordPepsi.Here’s another example: Let’s say you have two thankyoupages, and you need to roll them up into one goal.The first one is named thanks, and the second is namedconfirmation. You could create your goal like this:confirmation|thanksHere you can see a screen shot of a Google Analytics goal setupthat includes the two pages suggested above, with a pipe:That says, match either of those pages. Notice that the pipematches everything on either side of it.And where is the Pipe,anyway? Keyboardsdiffer, but you’ll mostlikely find it above yourEnter key.8