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Implementing digital engine sound enhancement techniques to ...

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guideline is <strong>to</strong> design the <strong>sound</strong> of a UFO as the cus<strong>to</strong>mer would expect <strong>to</strong> drive it. This process issimilar <strong>to</strong> VSP <strong>sound</strong> designed for Electrical Vehicle where constraints lead <strong>to</strong> imagined <strong>sound</strong>s fromwords or intentions [10] [11]. The creation of this kind of <strong>sound</strong> faces multiple difficulties; one ofthe most important is that the <strong>sound</strong> interpretation for each person leads <strong>to</strong> different aesthetic choicesand cultural aspects being also not insignificant.All these 3 processes are very different, and graphically represented in figure 8.Need analysis <strong>to</strong>olsNeed simulation <strong>to</strong>olsClio V6, analyze<strong>sound</strong> design processObject axeExistingMo<strong>to</strong>cycle, ExpertIn mind<strong>sound</strong> design processAnalyseCreationSound axeVery Old Car ?Out of mindUnrealisticUFO, Product <strong>sound</strong>design processNeed creation <strong>to</strong>olsFigure 8 – Sound/Object 2D graph4.3 Sound choiceDuring R-<strong>sound</strong> development a lot of proposed <strong>sound</strong>s are generated with suggestions from manyemployees. This activity is treated internally more like a “<strong>sound</strong> design championship”. Since all theproposed <strong>sound</strong>s cannot be implemented, a few select <strong>sound</strong>s are shortlisted via a jury panel <strong>to</strong> beimplemented in the MMI.The choice is probably the most difficult stage of the process and in addition <strong>to</strong> acoustic andtechnical constraints, trademark laws have <strong>to</strong> be considered. We can only use images of Renaultgroup vehicles and unbranded vehicles (as UFO or unbranded mo<strong>to</strong>rcycle). Then for recent vehiclesthe link between image and <strong>sound</strong> is driven by the existing <strong>sound</strong> (as Clio V6) and the choice isreduced <strong>to</strong> the binary possibility: do we propose this vehicle <strong>to</strong> our cus<strong>to</strong>mer, yes or no?The choice is more difficult for simulated <strong>sound</strong>s. A jury was used <strong>to</strong> achieve the final list of<strong>sound</strong>s and images, and consisted of style (graphical design), marketing, vehicle project leader,product definition, cus<strong>to</strong>mer satisfaction and 2 acousticians (the people who proposed the <strong>sound</strong>swere excluded from this jury).The choice for futuristic <strong>sound</strong> is even more difficult. The first question is whether <strong>to</strong> propose aUFO <strong>sound</strong> or not? Experts who work on <strong>engine</strong> <strong>sound</strong> for a long time are clearly against this kind of“non physical <strong>sound</strong>”, but marketing and designers accept this as an amusing approach <strong>to</strong>tally inphase with the R-Sound effect product. When we decided <strong>to</strong> propose an UFO in our MMI thequestion was: what should be the <strong>sound</strong> of an UFO? Then the <strong>sound</strong> designer team proposed <strong>sound</strong>sand let the jury picked the final <strong>sound</strong>.4.4 Sounds ValidationValidating <strong>sound</strong>s is quite easy with appropriate <strong>to</strong>ols, and it’s clear that it is impossible <strong>to</strong>8

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