CUSTOMER CHARTER - Everton FC Shareholders' Association

academyOur Academy is now entering its 13th Season andremains proud of its record in developing some of thegame’s brightest talents, many of whom have gone onto distinguish themselves not only in our own first teambut also at other clubs and on the international stage.Everyone at Everton Football Club is fully committed todeveloping an Academy programme in keeping with our ClubMotto, Nil Satis Nisi Optimum, Nothing but the best isgood enough.Young players selected for our Academy are part of a longterm elite development programme which we call“The Everton Way”. The Everton Way is based on a strongbelief placing the best with the best at the best will developthe best. There are 4 main principles, the 4 P’s:• Our People. The players, the staff, the parents andeveryone associated with our Academy understands theroles that they play within our programme• Our Place. Finch Farm is not only a world class facility,but it supports our desire to create a world class learningenvironment• Our Programme. All aspects of young player’sdevelopment are catered for so that our young playersachieve their maximum potential• Our Pathway. From 8 year old to first team player, all ouryoung players know what is expected of them in order tosucceedOur supporters appreciate the attitude and commitmentshown by home produced players and their enthusiasmoften rubs off on their team-mates, there is nothing oursupporters like better than seeing one of their own developand progress into our first team.Nil Satis Nisi Optimum is in fact much more than justa motto, it is an attitude, an approach and the guidingprinciple of everything we do. It is what our Club stands for.It is The Everton Way.To all the young players who join Everton Football Clubthe Everton Way means the best development programmepossible. After all, their talent and promise is very much thecornerstone to the future of this great Club. Their success isour success.“When a young player arrives at the Academy his soleambition is be a professional player and make it to thefirst team. My advice to all our young players is tolisten to the coaches, work hard and when your chancecomes make sure that you take it” Leon Osman firstteam player and graduate of the Everton Youth Academy.10