CUSTOMER CHARTER - Everton FC Shareholders' Association

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the goodisonexperienceAs the first purpose built stadium in England, Goodison Parkcan offer 118 years of rich history, befitting its affectionatelyknown title of ‘The Grand Old Lady.’Our stadium tour takes you behind the scenes of a topBarclays Premier League club, providing you with an insightinto the traditions and ways of Everton Football Club. Theitinerary includes:•A visit to the inner sanctum of the Players’ Lounge•An opportunity to view the stadium from theDirectors’ Box•A unique behind the scenes view of the first teamdressing room•Recreate the entrance of the players from the tunnelto the famous Z Cars theme tuneThis is only a small part of The Goodison Experience, whichencompasses over an hour of excitement as you soak up theambiance and explore the hidden areas of a top-flight club.Our tour has been independently assessed as part of theVisitor Attraction Quality Assurance Service (VAQAS) andhas been accredited as a quality visitor attraction.Prices/scheduleAdults £8.50 (Over 16)Under 16/OAPs £5.00Family Ticket £20.00 (2 adults and 2 children)Tours are available Monday, Wednesday, Friday and Sundayat 11am and 1pm (no tours on matchday or day before ahome first team fixture). Please book in advance call0871 663 1878* or email stadiumtour@evertonfc.com*Calls cost 10 pence per minute from a BT landline.14
websiteand retailWebsiteThe official website of Everton Football Club, evertonfc.comhas continued to flourish in the past year providing fans witha daily feed of news, features and entertainment options.It is the place to find the most up-to-date information.Following on from the launch of the revamped site last year,evertonfc.com is officially the most regularly visited officialsite by fans in the Premier League according to the 2009/10official FAPL Fan Survey.New features have been developed including:•The Interactive Fan Map – the first of its kind inEnglish League football•Enhanced comment functionality providing directinteraction between fans and direct links to Everton’sofficial pages on the most popular social networksThe website is Everton’s primary communication tool forcontacting our UK and International fan base. As such weare committed to providing an exemplary service, illustratedin a number of ways:These features are complemented by a range of services onoffer including:•evertontv subscription•Everton Mobile services (including a range of apps)•Advertising•Sponsorship•eticketing – online•eCommerce – online shopping•Online gamesOur award winning website continues to grow and attract ahigh number of users year-on-year.RetailThe 2009/10 season was once again very successful for theClub’s retail operation. The new online store and contactcentre operation has proved to be a great success.Continued improvements in product range and availabilityhas seen an increase in sales which shows the importance ofthe ongoing agreement with Kitbag.•Providing daily news updates all year round•Being the first port of call for detailed information onticketing and purchasing•Reporting on all levels of football (Senior, Reserves,Academy & Ladies)•Promoting the Everton brand globally•Ensuring the site meets and exceeds accessibilitystandards•Offering education and encouraging active debate•Communicating openly and honestly through websiteeditorial and regular e-newsletters15
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Page 8 and 9: MATCHDAYEXPERIENCEOne of the Club
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CUSTOMER CHARTER - Everton FC Shareholders' Association

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