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Totally Focused Parts Marketing<br />
Pictured above (l-r) Stuart Smith, <strong>Grimme</strong> <strong>UK</strong><br />
Technical Manager; Russ Bulman, Root Systems<br />
Ltd Service Manager; Lyle Thomson, Apprentice,<br />
Phil Spencer, BMC Lecturer Machinery;<br />
Oliver Wilson, Apprentice; Mike Scully, BMC<br />
Training Officer; Russell Lister, <strong>Grimme</strong> <strong>UK</strong> After<br />
Sales Manager; Chris Ball, BMC Principal;<br />
Jack Samways, Apprentice.<br />
Specialisation<br />
A<br />
s a specialised industry we have to<br />
prepare for the continuity of support<br />
from people who are already in the industry<br />
or from those who wish to make a career in it.<br />
To succeed it seems that within the potato and<br />
vegetable growing sector we as <strong>Grimme</strong> <strong>UK</strong> must<br />
take a lead to maintain continuity so the support is<br />
there now and in the future. In doing so we have to<br />
ask how is this to be achieved?<br />
The first answer is that - <strong>Grimme</strong> <strong>UK</strong> launched an<br />
Apprenticeship Programme with Brooksby Melton<br />
College (BMC). BMC, the foremost provider of land<br />
based and agricultural training in the Midlands<br />
launched this special apprenticeship programme<br />
with <strong>Grimme</strong> in September last year. BMC are<br />
looking at developing the programme further to<br />
incorporate apprenticeships as well as full cost<br />
training for professionals <strong>through</strong> the BMC<br />
Management Centre; continuing to meet the<br />
training needs of the potato industry. <strong>Grimme</strong> <strong>UK</strong><br />
have given BMC a specific two row harvester for<br />
training purposes and part of the programme will<br />
mean students are given specific training at<br />
<strong>Grimme</strong> <strong>UK</strong> as well as their time at Melton.<br />
For more information, Contact BMC on<br />
01664 855 444 or<br />
email courseenquiries@brooksbymelton.ac.uk<br />
The second answer is that – <strong>Grimme</strong> <strong>UK</strong> has critically looked at the dealer network<br />
<strong>through</strong>out the <strong>UK</strong> and has made important changes.<br />
To specialise in the growing product range from <strong>Grimme</strong> the formation of <strong>Grimme</strong><br />
Yorkshire, based at Dunnington near York shows a commitment to the growers in<br />
the Yorkshire area of a very specialised support in terms of service, parts and sales.<br />
Drawing on staff with exceptional <strong>Grimme</strong> knowledge, <strong>Grimme</strong> Yorkshire has many<br />
years of these areas of experience within the team based at Dunnington.<br />
Further north in Scotland, C C Powell Ltd has taken on the <strong>Grimme</strong> franchise for<br />
the Aberdeenshire, Morayshire and Ross-shire areas of Scotland. This new<br />
company based near Banff has been formed by Chris Powell, formerly working<br />
for Root Systems, is specialising also in the <strong>Grimme</strong> product range.<br />
Support works both ways and the support given by the customer to the dealer and<br />
vice versa allows both parties to develop and succeed. By specialisation <strong>Grimme</strong> <strong>UK</strong>’s<br />
aim is to give the customer a complete package <strong>through</strong> their specialised and<br />
dedicated dealer network.<br />
Quality dealer back-up and support<br />
are the key<br />
A<br />
ndrew Nottage is manager for Russell Smith Farms, which farms<br />
707ha within a five mile radius of Duxford, - including 234ha of<br />
potatoes, 80ha of onions and 16ha of organic parsnips and carrots.<br />
Three specialised root crops keep the pressure on for most of the year, especially at<br />
harvest. Lifting to order means there is no time for downtime. Good dealership ---service<br />
and parts back up is a key component of running the business smoothly.<br />
‘We often work 24/7 and this can mean calling for back-up on a Sunday. We receive<br />
excellent support from Ben Burgess in Newmarket and, in particular, its engineer<br />
Robert Aves who is very much one of the team,’ explains Mr Nottage.<br />
‘The level of service provided by Robert is often beyond the call of duty. We are<br />
increasingly reliant on his experience across the other root crop operations in the<br />
business. He shows initiative, and often suggests solutions to potential problems that get<br />
us going again quickly, but that do not necessarily cost us a lot of money to implement.’<br />
‘We need maximum output with minimal damage and minimum downtime,’ says Mr<br />
Nottage. ‘We lift to order and we pride ourselves on service.’<br />
<strong>Grimme</strong> introduce the NEW Ultra<br />
Star and Ricon Star<br />
T<br />
he new Ultra Star from <strong>Grimme</strong> is the<br />
ultimate in design and performance<br />
– offering the extended working life you’d<br />
expect from a genuine <strong>Grimme</strong> part. Now,<br />
there’s an alternative that’s ideal for<br />
smaller acreages and saves money too.<br />
Both Stars feature<br />
• Extended wear tips<br />
• Excellent flexibility, particularly in cold weather<br />
• Precision manufacture, means they fit first time<br />
• Made from food grade material<br />
Now the <strong>Grimme</strong> Star is even more flexible.<br />
Webs - Get a great deal more from<br />
genuine <strong>Grimme</strong> replacements<br />
Model Part No. Web Type Price<br />
CW1500 300.61490 1st Main Web 40mm<br />
CW1700 300.61492 1st Main Web 40mm<br />
CS150 300.78726 1st Main Web 35mm<br />
<strong>Grimme</strong> gets a new website<br />
£759.57<br />
£842.01<br />
£665.36<br />
Coming soon the new <strong>Grimme</strong> <strong>UK</strong> web site. The format follows the www.grimme.de site and allows for similar navigation and technical<br />
information but specific to the <strong>UK</strong> market. The site will be regularly updated with news, events and articles. Contact details and the dealer<br />
network information will be linked accordingly. Find all the back editions of Inform on the new website at www.grimme.co.uk<br />
11<br />
TOTALLY FOCUSSED SPECIALISATION QUALITY DEALER BACKUP PARTS MARKETING