phenomenon, affirming new aesthetic and production values. The differences between thesepositions are connected to diverging experiences of migration as well as to different ways ofrelating with local national cinema industries and with local Nigerian diasporic communities.Throughout this section I argue that for the Nigerian production companies active in Europe,Nollywood has worked as a brand to gain recognition. However, the position of these productioncompanies in relation to the video industry in Nigeria is ambiguous. They found themselves stuckin between European and Nigerian audiences, styles, production and distribution strategies. Theirin-betweenness is at the same time their strength and their weakness. They would hardly existwithout such a condition, but this same condition condemns them to a radical marginality towardboth Nigerian and European cinema.Conclusion: Research in motionAs much recent anthropological scholarship has underlined (Appadurai 1996; Clifford 1997;Marcus 1995), we live in a world of increasingly deterritorialized cultures. Exponentialdevelopment of media technologies, growing globalization of capitalism, and gigantic transnationalfluxes of people have transformed the world in the past few decades. Mobility has become the keyword around which new “cultures of circulation” (Lee and LiPuma 2002) are politically, sociallyand economically organized. Within this context ethnographic research cannot but be mobile itself.As George Marcus pointed out, an ethnographic research of this kind, a “multi-sited ethnography”as he defines it (1995), has to “follow” its object of interest, trace its movements, recognize itstransformations, define its attributes in relation to its complex biography.The research I present throughout these pages has been organized in a similar way. I moved fromthe periphery of Italian cities, to the centres of video production in Nigeria, from film festivals inLondon, Ouagadougou, Milan and Bayelsa, to the video clubs of some remote neighbourhood ofLagos and Accra. I interviewed ambitious directors in the courtyards of their homes, and I discussedthe future of Nigerian cinema in the halls of intimidating government offices. I was welcomed inthe houses of numerous people, in Nigeria, Ghana, Italy, England and the United States, to learnmore about the history of Nollywood by the people that made it, and I attended seminars andconferences in universities around Europe, West Africa and the United States, to hear the officialformulation of this same history.All these experiences were possible only thanks to the warm and friendly help of a long list ofpeople, that guided and assisted me along this itinerary. Alessandro Triulzi and Jonathan Haynes14
have accompanied my research from its early days to its conclusion. Their warm support, theirinsightful comments and their lucid criticism profoundly influenced the structure and contents ofthis dissertation. Karin Barber, Lindiwe Dovey and Ramon Lobato have generously supported mywork, offering invaluable comments and suggestions. Without the help and the constant proximityof Vincent Omoigui and Rose Okoh my first trip to Nigeria would have not been possible.Furthermore, their friendship and their thoughts have provided an immeasurable inspiration to thiswork. Evans, Id and John’s invaluable hospitality made me feel at home in Lagos. They have beenmy family when I was in Nigeria. Jahman Anikulapo and Patrick Oloko made me discover theNigerian effervescent cultural life, they introduced me to Lagos’s secrets and made the experienceof living there become something that I will never forget.For their support, their collaboration, their direct and indirect help to the realization of thisproject I also thank: Cristina Ercolessi, Jean-François Bayart, Beatrice Hibou, Roberto Beneduce,Simona Taliani, Brian Larkin, Manthia Diawara, Mamadou Diawara, Ute Röschenthaler, MatthiasKrings, Onookome Okome, Goffredo Fofi, Livia Apa, Manuela Ribeiro Sanches, Anne Schumann,Shani Omari, Leon Tsambu, Anouk Batard, Bic Leu, Carmen McCain, Sophie Samyn, FunmiPierce, Simone Sandretti, Marco Perugini, Giovanna Santanera, Odia Ofeimum, Amaka Igwe,Tunde Kelani, Mahmood Ali-Balogun, Teco Benson, Kunle Afolayan, Izu Ojukwu, FemiOdugbemi, Francis Onwochei, Lancelot Imasuen, Fidelis Duker, Pedro Obaseki, Bond Emeruwa,Kene Mkparu, Mildred Okwo, Tony Abulu, Wale Ojo, Emem Isong, Vivian Ejike, Obi Emelonye,Stephanie Okereke, Desmond Elliot, Lucky Ejim, Emmanuel Isikaku, Yinka Akambi, HyginiusEkwasi, Emeka Mba, Afolabi Adesanya, Olufemi Ayeni, Busola Holloway, Bankole Sodipo,Adejoke Oyewunmi, Andrew Adeleye, Joy Ilibeno, Patrick Lee, Chike Ofili, Chris Idhero, AlfredSoroh, Moses Babatope, Steve Ayorinde, Shaibu Husseini, Derin Ajao, Gudi Widlok, AsareHackman, Fara Awindor, Francis Ameyibor, Salomon, Austin, Ben and all the members of theDepartment of English of the University of Lagos, Antonio Pezzano and all the members of theDepartment of Middle Eastern and African Studies of the University of Naples “L’Orientale”.I warmly thank my family and my best friends Sam, Miki, Emanuele, Giovo, Khyam, Isa andPhilip, Joana and Diana for being besides me in these years. And I thank Rozenn for all that she hasbeen to me since I met her: this work is dedicated to her.15
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Governor Fashola seems to be losing
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CHAPTER III.From Nollywood to Nolly
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on the contrary tended to reduce th
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Emmanuel Isikaku, the president of
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you now have two distinct formation
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willingness to screen Nigerian film
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Paths of formalization (II): The di
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the United States and then in Ghana
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etween the video-boom era and the n
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will discuss further below, many of
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Nollywood is normally consumed, sho
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SECTION IITHE “NOLLYWOODIZATION
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transnational reformulations of the
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time, metaculture tends to develop
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CHAPTER IVWhen the Nigerian video i
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Haynes’ skepticism about “name
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production about the phenomenon sta
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epresent his national identity, bot
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happened even if, as I will discuss
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consciousness, but as the true, aut
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is not. 84 This debate has often as
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the world in our home videos is all
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“Nollywood” and the Nigerian vi
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Nigerian productions in English, ar
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in terms of both the industrial inf
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it is possible to say that yet no N
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and on children selling snacks alon
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To give their films a plot, many do
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Within this context it might be imp
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epresent the industry are those tha
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What seems to be the major challeng
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Amongst the numerous festivals that
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ather documentarian orientation, as
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It is important to underline here t
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economic and social reality from wh
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The reaction that the international
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Marco Perugini, a sound and light t
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within Nollywood since the re-intro
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My intention in this chapter is to
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with foreign “White” media cont
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esemblance” ([1953] 1986: 32) bet
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The second problem relates to the s
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while the semantic approach has lit
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however, the structure of meaning t
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According to the same melodramatic
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develop widely accessible stories,
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condition, the Nigerian videos’ m
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dramatic item, but they allow them
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on the background, the sound of the
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profoundly condition the production
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“experienced in ‘reading’ and
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and stable moral constituency whose
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emergence of diasporic and migrant
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Migrant and diasporic filmmaking ha
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distribution, a position that he de
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Nollywood abroad: Defining the hist
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Immigrant Eyes (2010) and Amazing W
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the profits (image II). Furthermore
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while excluding others. To better d
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As I mentioned above the work of GV
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created by the language barrier, an
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arena in which in most of the cases
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Afrocentric images from and of the
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version of “Afrocentric” tradit
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CONCLUSIONVideos’ mobility and Ni
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New modes of operation emerged, and
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industry. This shift is provoking i
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authoring than our ideology and our
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the audience to interrogate the fil
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Toward a redefinition of Nigerian c
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FilmographyA Very Very Short Story
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L’industrie audiovisuelle au Ghan
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The Tenant. Dir. Onyekachi Ejim. Br
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Adesokan, Akin. 2004a. “How they
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Bazin, André. 1971. What is Cinema
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Eisenstadt, Shmuel N. 2000. “Mult
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---. 2007d. “Nnebue: The anatomy
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---. Forthcoming. “Karishika with
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---. 2005. “Social capital or ana
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Oduko, O.A. 1980. “Kung Fu tips t
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Punathambekar, Aswin. 2005. “Boll
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---. 2000. “Images of the reel th
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Aihe, Okoh. 1997. “Video: farewel
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Lasisi. Akeem. 2009. “Tinsel bene
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InterviewsAbulu, Tony (Nigerian dir
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Sandretti, Simone (Italian director