an Integrated Litter Management Strategy - Townsville State of the ...

11.9 Web Page.This entire litter strategy will be placed in the Townsville City CouncilEnvironmental Health web site. In addition to the strategy, all images, slogans,television commercials and any radio commercials developed will be on thesite. www.townsville.qld.gov.auThe site will also hold all press releases and media articles on the campaignand will be hot linked to a host of allied and related sites that deal with litterissues including recycling.12.0 ACTION PLANSThe development of this strategy has highlighted a number of issues for actionby several sections or business units of Council.In recognising that these actions may require either extended periods of timeto complete or the allocation of additional resources, Action Plans need to bedeveloped by each department identifying goals, resources, time frames,milestones for completion and key performance indicators.The management of litter is an evolving science and it is imperative that thisstrategy and action plans remain dynamic documents.13.0 KEY PERFORMANCE INDICATORSKey Performance indicators are essential to ensure the items recommendedin this strategy are successfully addressed. There are two forms of KeyPerformance Indicators:13.1 QualitativeQualitative research is based on attitudes and opinions. Extensive researchhas shown that litter prevention strategies which change community attitudeshave achieved better results than programs focused on litter reduction orclean up of litter after the event.Consultation and surveys must occur with Townsville City Council employeesinvolved in litter clean up to review impact of ‘Don’t Waste Townsville’campaign on road side litter after twelve months.Page 21