CaLL FOR ENTRIES - Schwarzkopf Professional Hair Expo Awards

PUT
YOURSELF
IN THE
SP TLIGHT
SCHwaRzkOPF PROFESSIONaL
HaIR ExPO awaRdS 2011
CaLL FOR ENTRIES

IT’S YOUR TIME...
The flash of the cameras, the pulse-racing
glamour, the renowned journalists, the brightest
stars and rising new talent – they’re all here,
so you should be too.
Now in their 26th year, the prestigious Schwarzkopf Professional
Hair Expo Awards recognise all aspects of industry excellence. From
creativity, cut and colour, to outstanding business achievements,
they crown and celebrate Australia and New Zealand’s most
exceptional talents.
In June, the eyes of the world will be on Sydney as the 2011 winners
are announced. Make sure you’re in the mix to be one of our
prestigious winners.
Do you have what it takes? The following pages outline the categories
and entry proceedings. A panel of industry icons will select the
finalists and winners. Their judging is anonymous and audited by an
independent agency.
You have to be in it, to win it!
If you know someone who is eligible and deserves to be awarded, be
sure to nominate them or enter yourself. Make sure your salon and
team are part of these prestigious awards.
NExT STEPS
1. Check your eligibility by reading the category criteria in the
following pages or online at hairexpoaustralia.com/awards
2. Complete the entry form now and send to Hair Expo.
3. Once your nomination form has been received, Hair Expo
will email you the questionnaire template and detailed
specifications for supporting documentation.
4. Please note that all submissions must be received no later than
5pm on Tuesday 8 March 2011.
GOOd LUCk!
Julia Erben
Event Director | Hair Expo Australia

Hair by Shane Henning,
Australian Hairdresser of the Year 2010
wELC ME

201
wINNERS
aUSTRaLIaN HaIRdRESSER OF THE YEaR
SHaNE HENNING, NOddY’S ON kING
“My first entry into Hair Expo was 1995, 4 years after Noddy’s on
king opened… The awards are a challenge, it motivates you to do a
collection of photos, it pushes you out of your comfort zone and…
keeps your work fresh and constantly evolving.
Being recognised by your peers is a humbling and rewarding experience
and something I keep very close to my heart… To be a finalist and
recognised amongst our industry’s fellow peers is a great honour.
winning “australian Hairdresser of the Year” and “[Photographic]
Collection of the Year” for 2010 was an overwhelming experience and
something I did not expect after 37 years of hairdressing.”

Hair by Shane Henning,
Australian Hairdresser of the Year 2010
New Zealand
Hairdresser of the Year
MaNa davE, BLazE
Hall of Fame Inductee
PaUL SERvILLE
Colour Technician of the Year
kRISTINa RUSSELL, SaBLE
Apprentice/Student of the Year
JULES TOGNINI, aka TOGNINIS
New Creative Force
aLI HOLMES, wILd LIFE SOGO
Salon Team of the Year
wILd LIFE HaIR
Session Hair Stylist of the Year
SaRaH LaIdLaw
Educator of the Year
SHaRON BLaIN
Education Organisation of the Year
SERvILLES aCadEMY
Excellence in Salon Marketing
PaUL FOOTE,
SUBLIME HaIRdRESSING SaLONS
Entrepreneur of the Year
GavIN HINTON
Salon Design
LUxE
Photographic Collection of the Year
SHaNE HENNING,
NOddY’S ON kING
People’s Choice Award
BELINda kEELEY,
CHUMBa SaLON CONCEPT

CaTEG RIES
aUSTRaLIaN HaIRdRESSER OF THE YEaR
The winner of this category will be the person who demonstrates
excellence in creativity and salon leadership, team work, business
acumen, client management, industry development, an image maker and
recognised amongst peers. This award is open to qualified hairdressers
who must have practised hairdressing consistently in an Australian salon
for the entire awards period.
NEw zEaLaNd HaIRdRESSER OF THE YEaR
The winner of this category will be the person who demonstrates
excellence in creativity and salon leadership, team work, business
acumen, client management, industry development, an image maker and
recognised amongst peers. This award is open to qualified hairdressers
who must have practised hairdressing consistently in a New Zealand
salon for the entire awards period.
COLOUR TECHNICIaN OF THE YEaR
The winner of this category will be the person who demonstrates technical
excellence, promotion of technical services, management of the salon’s
colour department and profitability which are all significant to this award.
All photography must represent the true result of the colour service.
This award is open to qualified hairdressers who must have practised
hairdressing consistently in a salon for the entire awards period.
aPPRENTICE/STUdENT OF THE YEaR
The winner of this category is the apprentice/student who is a stand
out representative of new generation talent, working in a salon and
attending TAFE or a government approved private institution. Quality of
work and consistency in salon performance combined with initiative and
innovation are key drivers to be the best. You must be an apprentice/
student for approximately 70% of the awards period.
NEw CREaTIvE FORCE
The winner of this category will not only be a successful stylist but will
also have achieved professional and creative recognition. You must be a
qualified hairdresser who has not exceeded ten years experience beyond
the conclusion of your apprenticeship and have practised hairdressing
consistently in a salon for the entire awards period.
SaLON TEaM OF THE YEaR
The winner of this category is the salon team that demonstrates and
provides evidence that the entire team has the desire for training and
ongoing development, a strong salon team image, leaders in creative
direction and a winning spirit. The photographic submission can be
photographed as a stand alone collection or a combination of images
from current submissions to form “a collection”. This award is open to
one individual salon and NOT a salon group. 50% of the team must have
been working together in the salon for the entire awards period.
SESSION STYLIST OF THE YEaR
Session styling presents the cutting edge looks in hair on the catwalk
and in fashion shoots, representing the latest trends and innovative
creations. The Session Stylist of the Year has demonstrated the ability to
create fashion forward hair within a session photography environment,
creating the ultimate image for the end result and satisfying the client
he/she is working for.

YOUR
CHaNCE
aT THE
SP TLIGHT
with so many areas in which to shine, there’s
enormous opportunity for you to walk away
with a slice of the glory. and with categories
covering many areas of excellence and
open to both australian and New zealand
competitors, whether you’re a cutting
maestro, a styling genius or colour guru,
there’s a category to suit you.
Hair by Shane Henning,
Australian Hairdresser of the Year 2010
CaTEG RIES
EdUCaTOR OF THE YEaR
The winner of this category will have shown an outstanding individual
commitment to education within our industry. Their training concepts
have proven outcomes in growing the skill level and motivation of
others. Their talent, willingness to share and sense of responsibility
make them true ambassadors and are a source of inspiration for their
students and peers.
EdUCaTION ORGaNISaTION OF THE YEaR *
The winning organisation of this category will have contributed
significantly to education and training innovation, raising the skills base,
motivating the talent of today and tomorrow and elevating the public
value of hairdressing. * Open to Registered Training Organisations only
BUSINESS PERFORMaNCE OF THE YEaR
The winner of this category is a business entity or a
person who has achieved outstanding performance of
their business. The award is open to those who have
either created and implemented a new business idea
or taken their existing business to new levels. This could
apply to salons, products, brands, education or consultancy
concepts or any other business relevant to the salon industry.
ExCELLENCE IN MaRkETING
A successful marketing strategy can make the difference
between customers coming to your business, not
your competitors. The winner will have demonstrated
innovative and distinct marketing with proven results.
This could not only apply to the overall campaign but may, for
example, be a new initiative which brought in a new customer base
or the implementation of a successful social media campaign.
This category is open to both salons and other businesses in the
professional hairdressing industry.
NEw
CaTEGORY
UPdaTEd
CaTEGORY
SaLON dESIGN
The winner of this category is the salon that provides a functional and
professional environment with great ambience and appeal to its target
market. From the salon location to the floor plan to the finishes, all aspects
of the salon will be considered to identify the winner. This award is open to
a new salon or complete salon refurbishment in the awards period.
HaLL OF FaME
This is the ultimate peer recognition, awarded to the person who has
made an outstanding contribution to the Australian or New Zealand
hairdressing industry throughout his or her career.
PHOTOGRaPHIC COLLECTION OF THE YEaR
All finalists collections will be entered into the Photographic Collection of
the Year category.
PEOPLE’S CHOICE awaRd
Let the people decide! All finalists’ photographic collections are eligible
to win the People’s Choice Award, decided by visitors at Hair Expo in June.

BE PaRT
OF THE
GLaM UR
ENTRY FORM
1. One form must be completed per person
entering the Awards.
2. You must submit this entry form to receive
via email your questionnaire template for
each category.
3. All submissions must be work completed
within the Awards period: March 2010 to
March 2011.
4. Submission deadline: 5pm,
Tuesday 8 March 2011.
SUBMISSIONS
Once your entry/nomination form has
been received, Hair Expo will email you a
questionnaire and specifications for the
required supporting documentation that you
will need to submit with your entry. 50%
weighting is given to your written response, the
questionnaire, which covers all aspects of your
submission, from why you believe you deserve to
win to testimonials and press coverage.
In addition to the questionnaire, the creative
categories require photographic collections
which make up the remaining 50%. The
collections consist of six photographs with
a minimum of four different models, and a
variation in styling throughout the six shots.
For complete details of the submission process
please visit www.hairexpoaustralia.com/awards
THE JUdGING PROCESS
Judges are leaders in their field from Australia
and New Zealand with a strong representation
of former award winners. All proceedings during
judging are strictly confidential. All judges are
required to sign a confidentiality agreement and
no discussion occurs during or after the judging.
All voting is conducted strictly by a confidential
ballot, with counters and scrutineers audited
independently by external accountants. All
photographs are given a code and judged
anonymously, except for Salon Design.
The finalists will be selected during the
preliminary judging in April 2011.
Finalists will be announced at the cocktail
gallery viewing in April 2011.
Hair by Shane Henning,
Australian Hairdresser of the Year 2010

ENTRY F RM
ENTER YOURSELF OR NOMINaTE a PEER
Name of person entering the Awards: ______________________________________________
Salon Name: _______________________________________________________________
Salon Address: ______________________________________________________________
Suburb: ___________________________________________________________________
State: ____________________________________________________________________
Postcode: _________________________________________________________________
Country: __________________________________________________________________
Salon Telephone: ____________________________________________________________
Mobile: ___________________________________________________________________
Email (compulsory): __________________________________________________________
By providing us with your email address and mobile number you are agreeing to have us send you information.
CaTEGORY (you may select more than one)
Australian Hairdresser of the Year*^
New Zealand Hairdresser of the Year*†
Colour Technician of the Year
Apprentice/Student of the Year
New Creative Force *
Salon Team of the Year
Session Stylist of the Year
Educator of the Year
Education Organisation of the Year
Business Performance of the Year
Excellence in Marketing
Salon Design
* You may enter either, but not both
^ Only open to Australian salons
† Only open to New Zealand salons
NOMINaTE a PERSON INTO THE HaIR ExPO HaLL OF FaME!
This is ultimate peer recognition, awarded to the person who has made an outstanding contribution to
the Australian or New Zealand hairdressing industry throughout his or her career.
Name of nominee: ____________________________________________________________
Salon/Company: _____________________________________________________________
Why do they deserve to be inducted into the Hall of Fame? ________________________________
_________________________________________________________________________
_________________________________________________________________________
Please tick this box if you do not want to receive information about products, services or offers
from third parties.
Please tick this box if you do not want to receive information about future Hair Expos.
ENQUIRIES
Libby Brooks-Molloy
Tel: +61 2 9422 2859 Fax: +61 2 9993 8388 Email: libby.brooks-molloy@reedexhibitions.com.au
Post: Locked Bag 7777, Chatswood DC NSW 2067, Australia Web: www.hairexpoaustralia.com/awards

Hair by Shane Henning,
Australian Hairdresser of the Year 2010
RULES & REGULaTI NS
2011 Schwarzkopf Professional Hair Expo awards
Period: March 2010 to March 2011
1. Entrants must have worked in Australian or New Zealand
hairdressing and related industries from March 2010
to March 2011 (awards period). They must also have
documentation of their qualification available on request.
2. All award categories are open to Australian and New
Zealand salons, except Australian Hairdresser of the Year
and New Zealand Hairdresser of the Year as indicated.
3. Submissions will only qualify when completed on the
Schwarzkopf Professional Hair Expo Awards Questionnaire
template following all rules and regulations as indicated.
4. Photography must be produced in the awards period –
March 2010 to March 2011. This photography must not have
been published prior to preliminary judging in April 2011,
except for Session Stylist and Salon Design.
5. All of the work submitted for the Schwarzkopf Professional
Hair Expo Awards must be solely the work of the entrant,
except where specified. A statutory declaration will need to
be signed by all entrants.
6. All work is accepted in good faith and any entrants found to
be abusing this will be automatically disqualified.
7. You may enter as many categories as you like (dependent
on qualifications), however you may only enter one of the
following: Australian and/or New Zealand Hairdresser of the
Year OR New Creative Force.
8. The photography submitted for your Awards collection, or
any photographs from the same photo shoot MUST NOT
appear anywhere in the QUESTIONNAIRE, unless requested.
This does not apply to the Session Stylist category.
9. Not all categories require artistic photography, so ensure
that you read the submission questions carefully in order to
meet the correct criteria.
10. The model release and relevant declaration forms must be
completed and signed by all parties and be included in your
submission.
11. The deadline for entries is final. Entries will NOT be accepted
after the stated date and time and instant disqualification
will apply. Submissions due 5pm, Tuesday 8 March 2011.
12. Entries not meeting the stipulated criteria will automatically
be disqualified.
13. It is your responsibility to package your submission
properly so that it is not damaged in the courier or postage
system. Hair Expo Australia accepts no responsibility for
submissions which may become lost in the mail and will not
be liable for any loss or damage to submissions.
14. The judges’ decision is final and no correspondence will be
entered into.
15. Any nominee who is disqualified will be notified.
16. No employees of Reed Exhibitions, Hair Expo Australia or
families can enter or judge the Schwarzkopf Professional
Hair Expo Awards.
17. Finalists’ photographic work in each category will be
displayed at Hair Expo, 11-13 June 2011 at the Sydney
Convention and Exhibition Centre.
18. Ten finalists will be selected for Australian Hairdresser
of the Year and four finalists will be selected in all other
categories, unless the judges deem that four do not qualify.
In addition, six special Judges’ Recognition Awards will be
selected in the categories of Apprentice/Student of the Year,
New Creative Force and Colour Technician of the Year.
19. Finalists will be notified and published on
www.hairexpoaustralia.com/awards
20. If you require your submission to be returned, you must
supply a self-addressed, Australia Post ‘Express Post
– Guaranteed Next Day Delivery’ satchel, which is large
enough for your submission. New Zealand entries please
enclose a pre-paid international courier/post satchel.
Submissions will be returned after 13 June 2011. If you
do not include this satchel in your submission package,
your submission will NOT be returned. Hair Expo will retain
submissions for 3 months only, after which they will
regretfully be destroyed.
21. Hair Expo Australia reserves the right to publish
photography for publicity purposes.
22. Entry to the Awards Gala Dinner is strictly by ticket only.
THE QUESTIONNaIRE
23. Entrants MUST complete the answers on the template
provided. Entrants will receive an email with the template
once your nomination form has been received. The
questionnaire must be completed in full to qualify.
24. Your submission must be completed and bound into one
booklet, no larger than A4 in size. Your submission must be
presented on the questionnaire template provided by Hair
Expo including supporting documentation.
25. When illustrating the work you have published, do not
include in your submission any photos that are not your own
work (e.g. magazine covers) or your photographic collection,
unless requested. All photos used must be accompanied by
correct credits and date of publication.
26. Testimonials must be supplied on letterhead, where
applicable, and cannot be from a representative of a
product company.
THE PHOTOGRaPHIC COLLECTION
27. You are required to submit one set of six photographic
prints, except for the Business Performance of the Year,
Educator of the Year, Education Organisation of the Year and
Excellence in Marketing awards. Salon Design submissions
must submit two sets of prints, one set to be mounted
for viewing in the gallery (specs below). The other set will
remain with your questionnaire for the judging process. This
set must NOT be mounted.
28. Colour Technician of the Year – wigs and hairpieces are NOT
allowed in this category. A statutory declaration to confirm
no wigs or hairpieces were used is required. A ‘before shot’
of all models is to be submitted with your submission.
29. The photographs should include a minimum of four different
models with a variation in styling represented throughout
the six shots to form a collection.
30. Professional photographers, makeup artists and stylists
may be used.
31. Images do not have to be head and shoulders but they do
need to focus on the hair.
32. All images should be shot as one collection, with new
season directional hair fashion as the underlying focus.
33. Photographs may be black and white or colour except for
Colour Technician of the Year where only colour images are
accepted. The hair should be commercial, wearable and
reflect emerging hair fashion trends.
34. As the photography is judged anonymously, no branding is
permitted in the photograph, except for Salon Design and
Session Stylist of the Year.
35. All photographs must be A4 in size presented on mount
cardboard exactly to the print trim. No mount cardboard
border, 3mm max thickness – NO FOAM CORE, WOOD, CORE
FLUTE OR MDF.
36. All photographs must be portrait in format, except for Salon
Design which must be ALL landscape or ALL portrait.
37. Full photography credits are to be provided on a label on
the back of the mount board, i.e. the category entered,
hairstylist, colourist, makeup artist, photographer and
number each photograph in the preferred order of display.
38. Include one CD of your photographic collection in high
resolution 300 dpi RGB & CMYK JPEG format plus your
photography credits in a word document. Clearly mark the
CD with your details plus thumbnails of your collection on
the CD Cover. Include your name on the digital file codes for
easy identification e.g. 1-Jane_Smith.jpg, 2-Jane_Smith.
jpg, etc. The CD will be kept by Hair Expo Australia for use in
publicity for your collection.