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middle class’s moral values, desires and habits of perception. The individual’s striving for a<br />

higher spirituality, inner edification and contemplative pleasures suddenly was confronted with<br />

cinema that was immediate, corporeal and popular. 114<br />

By speaking out in favor of a reformed cinema as a “means for the education of the masses<br />

115<br />

that combines instruction with entertainment,” the social-liberal elites hoped to gain control<br />

over the aesthetic and narrative codes of representation of the new medium. 116 For this<br />

progressively-minded group the “cinematograph represents a cultural progress” as the theologian<br />

Adolf Sellmann declared in 1912, a possible weapon in the battle against the wide-spread feeling<br />

of cultural degeneration and rampant materialism. 117 Hermann Häfker, one of the first voices that<br />

most emphatically advocated a cinema that would function in the service of ‘higher’ values<br />

without sacrificing its popular appeal, imagined already in 1908 a cinematographic<br />

Gesamtkunstwerk as an interplay of different art forms, reconciling words and images. 118<br />

114<br />

On the sociological and cultural-historical implication of the irruption of cinema see Arnold<br />

Hauser, Sozialgeschichte der Kunst und Literatur, vol. 2 (München: C.H. Beck'sche<br />

Verlagsbuchhandlung, 1953), 481-515. Regarding the cultural critical discourses of the time see<br />

Schweinitz, ed., Prolog vor dem Film: Nachdenken über ein neues Medium 1909-1914. Kaes,<br />

ed., Kino-Debatte<br />

115<br />

Alfred Heinze, "Kunst und Kino," Der Kinematograph, no. 30 (1907). Cited in Diederichs,<br />

Frühgeschichte deutscher Filmtheorie, 20.<br />

116<br />

Horrified by film’s openly manifested commodity character and its ecstatic visuality, the<br />

conservative part of the cultural elite attempted to defy the threat by clinging on to an outdated<br />

conception of culture.<br />

117<br />

Adolf Sellmann, "Kinoreform," Bild und Film 1, no. 2 (1912), 50.<br />

118 In a 1908 two-part essay about the “cultural meaning of the cinematograph” Häfker draws<br />

comparisons between different media: writing and print, photography and phonography. The<br />

novelty of cinema Häfker detects in the medium’s ability to record and reproduce events without<br />

human intervention. He also imagined the total experience of cinema: “It is the question whether<br />

if and to what extend one can produce an total artistic effect through the inclusion of other art<br />

forms to cinematography, that is automatic and free music, the spoken word, sounds (thunder<br />

etc.), atmospheric interior spaces, a calculated program sequence etc.” Hermann Häfker, "Die<br />

Kulturbedeutung der Kinematographie und der verwandten Techniken. Können kinographische<br />

92

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