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film’s ‘immoral’ bodily immediacy, was the new medium’s uninhibited visuality that threatened<br />

the hegemony of distanced, contemplative thought and the reign of the word. 33<br />

By contrast, parts of the avant-garde emphatically embraced film’s enchanting dynamism,<br />

universal intelligibility and class-transcending appeal. There was a widely shared conviction that<br />

34<br />

cinema would, as Yvan Goll notes in 1920, the “basis of all future art.” With cinema a new<br />

popular language had emerged that finally superceded the logocentric worldview. As the poet<br />

Blaise Cendrars proclaims in 1917: “We are moving towards a new synthesis of the human spirit,<br />

towards a new humanity, that a new humanity and a new human race will emerge. Its language<br />

will be cinema. Look!” 35<br />

There was a growing sense that cinema was more than a dynamic<br />

variant of photography or a technically sophisticated form of theater. Cinema was perceived as a<br />

fundamentally new medium, the symptom of a profound cultural and technological shift which<br />

penetrated deep into all areas of modern life altering even the parameters of perception and<br />

thought. Many avant-garde artists hailed the cinematic image as a successor to the word capable<br />

of creating a new coherence between the cacophonic impressions of a more and more fragmented<br />

life world. For example, in the very first issue of L’Esprit Nouveau, published in 1920, the writer<br />

Bosko Tokin demands for instance to update Victor Hugo’s famous catchphrase from Notre<br />

Dame de Paris “Ceci tuera cela” for the new era: after the printing press had taken over the role<br />

of the mass medium architecture it was now the question whether cinema, as Tokin argues, “is<br />

33<br />

See Anton Kaes, ed., Kino-Debatte (Tübingen: Niemeyer, 1978). Jörg Schweinitz, ed., Prolog<br />

vor dem Film: Nachdenken über ein neues Medium 1909-1914 (Leipzig: Reclam, 1992).<br />

34<br />

Yvan Goll, "Das Kinodram," Die neue Schaubühne 2, no. 6 (1920), 142.<br />

35 Blaise Cendrars, "L'ABC du cinéma," Hollywood, la Mecque du cinéma (Paris: Grasset, 1987<br />

[1917]), 215. Another important figure in French poetry who was directly inspired by cinema<br />

was Pierre Albert-Birot, editor between 1916 and 1920 of the journal SIC (standing for ‘sons –<br />

idées – couleurs’) and author of Cinéma: drames poèmes dans l’espace (1920).<br />

16

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