What does he do? What personality does he project? How does he ...

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Perception

A brand for what?

what

Adidas

�� own logo

�� own collection

�� 56 Mio €

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Perception Perception Perception Perception Perception A brand for what? what Adidas �� own logo �� own collection �� 56 Mio €

Perception Perception Perception Perception Perception A brand for what? what Emporio Armani �� only underwear �� started 2008 �� 3 years �� 28 Mio € Coty cosmetics �� own perfumes �� 18 € for 30 ml

Page 1 and 2: SPORTS SPORTS SPORTS SPORTS MARKETI
Page 3 and 4: What What What What is is is is a a
Page 5 and 6: Distinctive Distinctive Distinctive
Page 7 and 8: Relationship Relationship Relations
Page 9: Perception Perception Perception Pe
Page 13 and 14: David David David David David in in
Page 15 and 16: Affinity Affinity Affinity Affinity
Page 17: Keith Thomas Christian Jan Rosa Pat

What does he do? What personality does he project? How does he ...

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