MBA in Project Management

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BLOCK 5 ORGANIZATIONAL BEHAVIOURAL DYNAMICSUnit 1: Change ManagementUnit 2: Organizational ClimateUnit 3: Management of ConflictsUnit 4: Organizational Development InterventionsREFERENCE BOOKS:1. Peter F Druker, Management Tasks and Responsibilities, Truman Talley Books, New York.2. Stephen P Robbins, Fundamental of Management, Pearson 20033. Koontz & Weirich, Essentials of Management, Tata McGraw Hill, New Delhi4. Stephen P Robbins, Organization Behaviour, Prentice Hall Of India, 6 th Edition5. C B Gupta, Management Principles And Practice, Sultan Chand & Sons, New Delhi6. L M Prasad, Organization Behaviour, Sultan Chand & Sons, New Delhi7. Consumer Behaviour- Leon Schiffman, Lesslie Lazar Kanuk-Pearson/PHI,8/E8. Consumer Behaviour- Hawkins, Best, Coney-TMH,9/e,20049. Consumer Behaviour in Indian Perspective – Suja Nair – Himalaya Publishers, 200410. Consumer Behaviour- Satish k Batra & S H H Kazmi, Excell Books11. Customer Relationship Management- Peeru Ahamed & Sagadevan Vikas Publishing
SUBJECT CODE: MBA-02SUBJECT: CORPORATE COMMUNICATION AND MANAGERIAL ECONOMICSThis course enables the students to develop their communication and analytical abilities interms of effective presentation and economic uncertainties by applying modern and contemporarytools and techniques for competitive advantage.OBJECTIVES1. To adopt the modern application of communication and presentation of ideas2. To understand the basic principles of effective correspondence and idea generation.3. To make the decision and evaluation through application of economic tools and techniques.4. To equip and adapt the changing and challenging environmental threats and opportunities.STRUCTURE OF THE COURSE CONTENTBLOCK 1 CONCEPT OF CORPORATE COMMUNICATIONUnit 1: Meaning Importance Principles and Objectives OfCommunicationUnit 2: Verbal and Non Verbal CommunicationUnit 3: Speech & Technical and Non Technical PresentationUnit 4: Group Discussion, Conference and InterviewTechniquesBLOCK 2 APPLICATION OF COMMUNICATION IN BUSINESSUnit 1: Business Letters: Concept And IntroductionUnit 2: Inquiries, Circulars, Quotation, Order, andAcknowledgementUnit 3: Complaints, Collection, Memos, Minutes and ResumePreparationUnit 4: Banking, Insurance, and Sales CorrespondencesBLOCK 3 INTRODUCTIONS TO MANAGERIAL ECONOMICSUnit 1: Managerial Economics Role and ResponsibilitiesUnit 2: Law of Demand and Elasticity Of DemandUnit 3: Utility Analysis and Indifference CurveUnit 4: Demand Forecasting and Demand DistinctionsBLOCK 4PRODUCTIONS, COST AND MARKET STRUCTUREUnit 1: Production Functions and Laws of Returns
Page 2 and 3: MBA-Project ManagementThe objective
Page 6 and 7: Unit 2: Cost Functions and Marginal
Page 8 and 9: Unit 2: Employee State Insurance Ac
Page 10 and 11: BLOCK 5 TAXATION FOR MANAGEMENTUnit
Page 12 and 13: Unit 3: Inventory ModelsUnit 4: Rep
Page 14 and 15: BLOCK III BUSINESS IDEASUnit 1: Sou
Page 16 and 17: SUBJECT CODE: MBA-07SUBJECT: HUMAN
Page 18 and 19: SUBJECT CODE: MBA-08SUBJECT: CORPOR
Page 20 and 21: SUBJECT CODE: MBA-09SUBJECT: MARKET
Page 22 and 23: SUBJECT CODE: MBA-10SUBJECT: PRODUC
Page 24 and 25: SUBJECT CODE: MBA-11SUBJECT: INFORM
Page 26 and 27: SUBJECT CODE: MBA-12SUBJECT: STRATE
Page 28 and 29: SUBJECT CODE: MBA-13SUBJECT: RESEAR
Page 30 and 31: SUBJECT CODE: MBA-14SUBJECT: TOTAL
Page 32 and 33: SUBJECT CODE: MBA15SUBJECT: INTERNA
Page 34 and 35: SUBJECT CODE: PM-01SUBJECT: PROJECT
Page 38 and 39: SUBJECT CODE: PM-03PROJECT SUPPORT
Page 42 and 43: 4. R P Rustagi - Financial Manageme
Page 44 and 45: SUBJECT CODE: PM-07SUBJECT: E-COMME
Page 46: REFERENCE BOOKS:1. Subba rao pd, en

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