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MBA in Project Management

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Unit 2: Cost Functions and Marg<strong>in</strong>al Cost TheoryUnit 3: Market Structure and Price Determ<strong>in</strong>ationUnit 4: Pric<strong>in</strong>g Strategies and TechniquesBLOCK 5 ENVIRONMENTAL ASSESSMENTS AND DIAGNOSISUnit 1: Corporate Environment and AssessmentUnit 2: Indian Economic EnvironmentUnit 3: International Trade and TrendsUnit 4: Money, Bank<strong>in</strong>g, Inflation and Bus<strong>in</strong>ess CyclesREFERENCE BOOKS1. Rajendrapal, Korlahalli, Essentials of Bus<strong>in</strong>ess Communication, Sultan Chand & Sons,New Delhi,2. Peterson Lewis, Managerial Economics, Prentice Hall of India, New Delhi, 20023. Varshney & K L Maheshwari, Managerial Economics, Sultan Chand & Sons, New Delhi4. N S Raghunathan & B Santhanam, Bus<strong>in</strong>ess Communication, Margham Publication,Chennai.5. Bus<strong>in</strong>ess Communication - Asha Kaul (2000), New Delhi, Prentice Hall of India6. Effective Bus<strong>in</strong>ess Communication - Murphy and Hildebrandt (1991),New York: McGraw Hill7. Communication <strong>in</strong> India : Some Observations and Theoreticalimplications - J.S. Yadava, IIMC8. Communication Theory: Eastern and Western perspective- Lawrence D.

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