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As it enables us to connect directly and establish aone-on-one relationship with customersBut technology is only an enablerand does not addressthe customer value proposition
To do this, we have to change our “Insideout” perspective to “Outside <strong>in</strong>” as an<strong>in</strong>dustry to reach new customersLevel 1OrganisationInsideOut“We make,you take.”
Page 1 and 2: Plenary Session IThe Race for the d
Page 3 and 4: In the 32 nd ARC in Tokyo 2008
Page 5 and 6: Racing has to reachnew generationSh
Page 7 and 8: In the 33 rd ARC in Sydney
Page 9 and 10: Bridging theGeneration GapMarket se
Page 11 and 12: How racing has performed since then
Page 13 and 14: HorseRacingFiguresMarket shareof ho
Page 15 and 16: What are the reasons for this?• F
Page 17 and 18: What has happened exactly in digita
Page 19 and 20: Surging internet accessWorldRegions
Page 21 and 22: Rise of mobile devices70 millionuni
Page 23 and 24: Mobile friendly apps become a prior
Page 25 and 26: The next mega trend will be Gamific
Page 27 and 28: Will it be sufficient for racing to
Page 29: As it enables us to connect directl
Page 33 and 34: Level 1OrganisationInsideOut“We m
Page 35 and 36: Based on customer research we haved
Page 37 and 38: Based on customer research we haved
Page 39 and 40: In conclusionWe have to understand
Page 41 and 42: We will then have a coffee break.I
Page 43 and 44: This will be followed by speakersfr

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